- The Autotune Is The Message: Agency Launches Via Its Own Jingle
MediaDailyNews, Joe Mandese - Thursday, July 1, 2021
At a time when audio advertising and "sonic branding" are trending ...
- Used Car For Sale: Full Disclosure, It's A Toyota
Red, White & Blog, Joe Mandese - Thursday, July 1, 2021
I've never been the biggest Toyota brand ambassador, but following revelations th ...
- DPAA Annual Summit To Be Based In Actual Place, Not Digitally
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The Digital Place-Based Advertising Association (DPAA) today announced its annual "Video Everywhe ...
- Sequent's Sylvester Receives ARF's 2021 Ephron Award
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
Alice Sylvester, a founding partner of Sequent Partners, and long-time agency med ...
- Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person Events
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
Just as important, a significant percentage of consumers are coming back ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It
Marketing Politics Weekly, Joe Mandese - Tuesday, June 29, 2021
More than half of Americans have observed a rise in fake and/ ...
- ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It
MediaDailyNews, Joe Mandese - Monday, June 28, 2021
In what appears to be an industry first, the Advertising Research Foundati ...
- Omnicom's Sparks & Honey Creates Hybrid Chief Client/DEI Role
MediaDailyNews, Joe Mandese - Monday, June 28, 2021
In a potentially culturally significant development, Omnicom's Sparks & Honey unit h ...
- Havas Media Creates 'Ethical Media' Partnerships Role, Taps Programmatic Vet To Run It
MediaDailyNews, Joe Mandese - Monday, June 28, 2021
Havas Media Group today announced a new role overseeing "ethical media" partnershi ...
- ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The ARF Monday unveiled its first commercial research product, an annual syndicat ...
- Cinema Ad Net Expands To College Campuses
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
Cinema ad network National CineMedia continues its diversification outside of movie theater ...
- Analysts: CTV Ad Spending To Hit $21 Billion This Year, $100 Billion By 2030
MediaDailyNews, Joe Mandese - Monday, June 28, 2021
CTV ad spending in the U.S. is projected to hit nearly $ ...
- Here's A DIY For Small Business Social Media Planning
Research Intelligencer, Joe Mandese - Monday, June 28, 2021
For those readers who may not have the resources of big integrat ...
- Why COVID Was The Real 'Disruption' Winner Of The Lions Festival
RTBlog, Joe Mandese - Monday, June 28, 2021
After spending last week covering the Cannes Lions awards, I can te ...
- Initiative's Baxter Named Global CEO Of Huge
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
Interpublic has tapped Initiative's Mat Baxter as global CEO of Huge, ...
- NY Hearts UM, Names It Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
IPG Mediabrands' UM unit has been named the media agency of reco ...
- Why The World's Greatest Brands Are Helping Consumers Build Their Own
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
I can't think of a more powerful branding story than for t ...
- Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
Perennial creative all star Burger King took top honors as the mo ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?
Red, White & Blog, Joe Mandese - Friday, June 25, 2021
This week's Lions festival demonstrates brands are taking on -- and ...
- Edelman Trust Barometer Reveals Even Higher Bar For Consumer Brand Expectations
Research Intelligencer, Joe Mandese - Friday, June 25, 2021
A special edition of the Edelman Trust Barometer created for and releas ...
- Dentsu Taps Canada's Lemaitre As Global Commerce Director-Media
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
Dentsu International has named Damien Lemaitre global commerce director-media, a new positi ...
- Soap Opera: Lions Address Human Dignity, Mundane Problem-Solving
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
While Madison Avenue often talks about innovation in terms of "big idea ...
- My Crazy Lions Dream: How I Traversed Time, As Well As Space
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
One of the things that has struck me while covering this year ...
- Most Brillo-iant Lions Winner: AKQA's 'Stranger Antenna'
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
One of my favorite winners at today's Lions festival presentations was AKQA ...
- Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief Obstacle
Mobile Insider, Joe Mandese - Thursday, June 24, 2021
Two out of three marketers surveyed boosted mobile marketing budgets over t ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have revers ...
- Tone Deaf / Not Tone Deaf Cannes Lions Promo
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In a virtual Cannes promotion that comes across as a little to ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In defiance of conventional ad industry wisdom about consumers' increasingly shortened attenti ...
- It's Not TV, It's TKO
TV Watch, Joe Mandese - Wednesday, June 23, 2021
Today's column was inspired by two stories: A report from GroupM calculati ...
- Cannes Goes To The Dogs, Literally: MediaCom Croatia Wins Bronze For 'Dogvertising'
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
It may not have taken the Grand Prix -- or even ...
