- IAB Tech Lab Taps Nexstar's Katsur As CEO
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
The IAB Tech Lab has named Anthony Katsur CEO, replacing Dennis Buchhei ...
- Comscore Pumps Up New OOH Measurement Service, Signs GSTV
MediaDailyNews, Joe Mandese - Friday, July 16, 2021
A year after Nielsen left the field of digital out-of-home media measuremen ...
- Cable CPMs Fall To Less Than Half Of Broadcast, Upfront Sales Volume Rebounds
Research Intelligencer, Joe Mandese - Friday, July 16, 2021
Thanks in part to surging demand for prime-time network TV advertising invento ...
- Wavemaker Teams With Magic Johnson, Ecolab To #TakeBackYourSocialLife
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
As part of a broader initiative supporting the return of business acro ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
Despite some big question marks about attendance, fan enthusiasm and athletic performan ...
- The Most Valuable Name In News: MSNBC, Not Fox
Marketing Politics Weekly, Joe Mandese - Wednesday, July 14, 2021
Fox News Channel may have the biggest average audience, as well ...
- Mediaocean Acquiring Flashtalking, Preps For IPO
MediaDailyNews, Joe Mandese - Tuesday, July 13, 2021
Mediaocean, one of the major media-buying processing system providers used by Madis ...
- Contextual Ad Provider GumGum Granted MRC Accreditation For Brand Safety At The Content-Level
MediaDailyNews, Joe Mandese - Tuesday, July 13, 2021
The accreditation provides an objective stamp-of-approval for content-level brand safety, raising t ...
- Dentsu Revises Forecast, Ad Consensus Upgraded Dramatically
MediaDailyNews, Joe Mandese - Tuesday, July 13, 2021
The ad industry's global and U.S. ad growth consensus improved dramatically f ...
- Everybody Will Talk About Fox Weather, But Nobody Will Do Anything About It
Red, White & Blog, Joe Mandese - Tuesday, July 13, 2021
I have a prediction to make about Fox Weather: It's going ...
- Major Ad Categories Forecast To Expand Spending This Year, Albeit Some On A Lowered Base
Research Intelligencer, Joe Mandese - Tuesday, July 13, 2021
Exactly how bad was the 2020 global ad recession for key ...
- Dentsu Improves Ad Outlook For Most Media, Except OOH/Cinema
Research Intelligencer, Joe Mandese - Tuesday, July 13, 2021
Dentsu today significantly upgraded its ad spending growth estimates, but not a ...
- Why GroupM Isn't Revising Its Network TV Ad Outlook Despite 'Record' Upfront Claims
Research Intelligencer, Joe Mandese - Monday, July 12, 2021
Over the past month or so, the trade press -- including MediaPo ...
- Advertising's Share Of Company Revenues
Research Intelligencer, Joe Mandese - Monday, July 12, 2021
Advertising's share of company revenues hasn't changed much in recent years, a ...
- Why I'm Rubbing, Not Wringing, My Hands Over The Demise Of Cookies
RTBlog, Joe Mandese - Monday, July 12, 2021
Because I see how it re-elevates the role of premium content publisher ...
- Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill It
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
Dentsu International has promoted Doug Ray to Global Chief Product Officer ...
- Marketing Science Institute Names Lynch Exec Director
MediaDailyNews, Joe Mandese - Friday, July 9, 2021
The Marketing Science Institute (MSI) has named John Lynch Jr. executive direct ...
- Starcom Claims Ad Industry Milestone: First To Develop Automated Media Booking Bot
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2021
Publicis Media's Starcom London team is claiming to be the "first U. ...
- Facebook Ad Products Chief: Context Will Be More Of Our King
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
Facebook may or may not be a content company, but it ...
- Jeff Green's Moment Of Zen
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
During a long, rambling, emotionally charged new product presentation Wednesday, The Tra ...
- It's Not TV, It's '502 Bad Gateway'
Mobile Insider, Joe Mandese - Thursday, July 8, 2021
While mobile may be the new TV "interface," as this week's colu ...
- Publicis Affiliate Blitz Named Global Media Rights Rep Of New Kashmir Cricket League
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Blitz Advertising, a full-service Karachi, Pakistan-based agency affiliated with Publicis' Spark uni ...
- NCM Taps Long-Time Industry Research Vet Singh To Succeed Pulick
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2021
Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vi ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
WPP's GroupM U.K. unit has signed a new, long-term deal to u ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent f ...
- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Fa ...
- R/GA Exploits Calming Nature Videos To, Well, Save Nature
MediaDailyNews, Joe Mandese - Thursday, July 1, 2021
Recognizing that there is a rapidly expanding marketplace for videos providing calmi ...
- Spark Foundry Leans Into Summer Heatwave, Places Temperature-Triggered Ads For Jack Daniels
MediaDailyNews, Joe Mandese - Friday, July 2, 2021
This summer may prove to be one of the hottest in mode ...
- Kantar Fills CEO Slot, Goes Outside The Industry
MediaDailyNews, Joe Mandese - Thursday, July 1, 2021
Marketing and media research giant Kantar has reached outside the industry f ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electr ...
