- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive Media
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
The Children's Advertising Review Unit has updated its children's ad guidelines ...
- Virtual Cannes Lions Remains Resilient, 'Benchmarking' Revenues Exceed 2019's
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
Despite this year's absence of a physical advertising schmoozefest, it generated ha ...
- Madison Avenue Media Vet Kris Magel Joins Samba TV
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
The former agency media chief will serve as head of agency developme ...
- Democrats Are From Half Full, Republicans Are From Half Empty
Red, White & Blog, Joe Mandese - Wednesday, July 28, 2021
New research shows a majority of Democrats are "happy/calm," but most Republica ...
- WPP's SYZYGY Taps Media Chief Brown To Lead U.S. Office Too
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
WPP data and digital strategy agency SYZYGY has promoted Director of Med ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
Comscore, which established itself as one of the ad industry's major med ...
- As Ad World Goes Cookie-Less, Harmelin Media Embraces Them, Albeit The Edible King
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
The Philadelphia-based shop has been named media AOR for the fresh-baked Insomn ...
- Based On Rate Of Global Billings Expansion, Dentsu X Is Fastest-Growing Media Shop
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
With a growth rate of 9% in 2020 -- a tough ye ...
- 2021 U.S., Worldwide Consensus Jumps On Zenith Ad Revisions
MediaDailyNews, Joe Mandese - Monday, July 26, 2021
Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2 ...
- Few Ad Execs Believe 'Sequential Liability' Is The Standard, Agencies Increasingly Treated As Principals
MediaDailyNews, Joe Mandese - Monday, July 26, 2021
Only 14% of ad execs believe the industry's standard for handling med ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- Marketers Report Greatest Workflow Time Savings: Mostly Team Communication, Consumer Targeting
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Marketers, on average, have saved 25 hours of labor time weekly ...
- Principles Vs. Principals: How Digital Platforms Have Shifted Liability
RTBlog, Joe Mandese - Monday, July 26, 2021
GroupM's decision to pull out of the review for Facebook's account she ...
- GroupM Unfriends Facebook Review
MediaDailyNews, Joe Mandese - Friday, July 23, 2021
Onerous risk and liability of terms cited. ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privac ...
- Twitter Begins 'Brand Safety' With MRC: Audits On Measurement, Viewability, SIVT To Follow
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Twitter this morning announced it is beginning a brand safety audit proce ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- NBCU Names Merkle's John Lee Chief Data Officer
MediaDailyNews, Joe Mandese - Thursday, July 22, 2021
Lee will develop a "first-party data strategy" and set a "new standar ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listenin ...
- UM Privacy Chief Arielle Garcia, Others, Inducted Into AAF's 2021 Hall Of Achievement
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Arielle Garcia is among the 2021 inductees to the American Advertising Federation ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup h ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
At a time when federal regulators and consumer advocacy groups are eyei ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Sarah Fay explains what her friends and former Madison Avenue colleagues a ...
- Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of Expansion
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
The expansion also was led more by smaller advertisers than the bigges ...
- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- The Darwin Media Awards: And The 'Winners' Are....
Red, White & Blog, Joe Mandese - Monday, July 19, 2021
While the percentage of Fox News viewers unwilling to get vaccinated h ...
- As Media's Biggest Suppliers Get Bigger, Ad Execs Also See Them Getting Better
Research Intelligencer, Joe Mandese - Monday, July 19, 2021
Many of the ad industry's biggest media suppliers increasingly are deemed ...
- 2022 Political Ad $ To Approach 2020's Record
Research Intelligencer, Joe Mandese - Monday, July 19, 2021
Thanks to highly contested state and local races for the U.S. Senat ...
- As Ad Economy Continues Rebound, Fear Of Media Price Inflation Rises With It
RTBlog, Joe Mandese - Monday, July 19, 2021
With general economic inflation ticking up in the U.S., there are indicatio ...
- Publicis Acquires Retail Media Platform, Integrates With Epsilon
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
Publicis Groupe is moving deep into retail media, announcing the acquisition th ...
