- Fox Corp.: Tubi Ad Revenues Poised To Eclipse Broadcast Network's
MediaDailyNews, Joe Mandese - Friday, December 11, 2020
Revenues for free, ad-supported video-on-demand streaming service Tubi have doubled since F ...
- Nielsen 'One' Service Will Come With Higher Price Tag, Paid Mostly By Existing Clients
MediaDailyNews, Joe Mandese - Friday, December 11, 2020
The ambitious "single currency" audience measurement plan unveiled by Nielsen this we ...
- Digital To Account For 70% Of All Ad Spending By 2025
Research Intelligencer, Joe Mandese - Friday, December 11, 2020
By 2025, digital media will account for 70% of all ad spendi ...
- Fox Discloses Record Political Ad $, Skepticism About New Rivals
Marketing Politics Weekly, Joe Mandese - Thursday, December 10, 2020
It took Fox News Channel $1 billion "in cash burn" to g ...
- Have A Coke And Some Bile: Advocacy Group Targets Brand's Right-Wing Political Support
Marketing Politics Weekly, Joe Mandese - Thursday, December 10, 2020
"Share A Coke With Discrimination And Fascism" may not catch on t ...
- GroupM Names Gerhart Mindshare Global CEO, Succeeds Emery, Who Was Ousted In October
MediaDailyNews, Joe Mandese - Thursday, December 10, 2020
GroupM has named Adam Gerhart Global CEO of Mindshare, effective January 202 ...
- How The MMA Became Known As The 'Marketers' Mobile Association'
Mobile Insider, Joe Mandese - Thursday, December 10, 2020
Now its composition of marketers far outweighs the number of suppliers ...
- Profiteer Of The Year: Fox News Channel
Red, White & Blog, Joe Mandese - Thursday, December 10, 2020
As Fox News wraps up a record year, I just have ...
- IPG's Roth: When Things Are Crazy, Clients Need Us More Than Ever
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
In what is likely one of his swan-song performances before an investor ...
- Brian Lesser Takes CEO Role At Consumer Identity Startup
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
Brian Lesser has been named chairman and CEO of consumer identity manageme ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
Nielsen, which is poised to split off its consumer research division ne ...
- AT&T Chief Implies Direct-To-Consumer Is The Ultimate Window, But Will Remain Flexible
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
The future of movie marketing has changed fundamentally, requiring more "flexibility" a ...
- ANA Forms Influencer Board: Seeks To Standardize Measurement, Trust, Transparency
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
As part of an effort to standardize measurement definition of the burgeoni ...
- ANA Finds Marketers Unsure Of Influencer ROI
Research Intelligencer, Joe Mandese - Tuesday, December 8, 2020
The top challenges to influencer marketing include the lack of measurement (79 ...
- Even A Broken Doomsday Clock Is Right Twice An Existential Threat
Marketing Politics Weekly, Joe Mandese - Monday, December 7, 2020
The funny thing about doomsday clocks is that eventually they will ...
- Year-End Global/U.S. Ad Forecasts Improve Markedly
MediaDailyNews, Joe Mandese - Monday, December 7, 2020
The global and U.S. ad outlook has improved markedly from earlier th ...
- Entertainer-in-Chief Sees Brand Equity Slide In Most Categories, Except One
Red, White & Blog, Joe Mandese - Monday, December 7, 2020
I've always suspected much of the President's base is in it ju ...
- Madison Avenue's Big 3 Publish Much Improved Year-End Forecasts
Research Intelligencer, Joe Mandese - Monday, December 7, 2020
The Big 3 holding company forecast units have significantly upgraded their outloo ...
- Why CTV Should Be Contextual, Not Connected, TV
RTBlog, Joe Mandese - Monday, December 7, 2020
On the heels of last week's column predicting we are poised ...
- The Rightsizing Of The Fox News Base
Red, White & Blog, Joe Mandese - Friday, December 4, 2020
What happens when the dominant right-wing news brand loses its dominant sour ...
- At 896 Square Feet, Toronto's New Digital Superboard Is Superbad
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
At 896 square feet, the new digital billboard installed by Pattison Outdo ...
- Ad Fraud Security Firm CHEQ Gets Double Check Marks From The MRC
MediaDailyNews, Joe Mandese - Thursday, December 3, 2020
Digital ad-fraud solutions provider CHEQ has been granted Media Rating Council (MR ...
- SMI Data Shows 2020 U.S. Ad Market Ending On An Up Note
Research Intelligencer, Joe Mandese - Thursday, December 3, 2020
Based on its most recent trending data, including the month of Marc ...
- Consensus Outlook Improves For 2020, Turns Positive For 2021
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecas ...
- You've Seen The Lumascapes, Now Download The Podscape
Research Intelligencer, Joe Mandese - Wednesday, December 2, 2020
Anyone in advertising and marketing who hasn't been asleep for the pa ...
- UM's Primis Unveils Contextual Audience-Targeting Solution
MediaDailyNews, Joe Mandese - Tuesday, December 1, 2020
At a time when many advertisers, agencies and publishers are looking f ...
- Talking Turkey, Streaming It Too: U.S. Broadband Usage Spikes Thanksgiving Day
MediaDailyNews, Joe Mandese - Monday, November 30, 2020
Spurred by Zoom's removal of data limits across its platform on Thanksgivi ...
- GroupM Shaves 2020 U.S. Ad Decline In Half, Revises 2021 Into Positive Territory
Research Intelligencer, Joe Mandese - Tuesday, December 1, 2020
GroupM dramatically improved the outlook for the U.S. ad economy in 202 ...
- Top Conservative News Sites Experience Audience Erosion Leading Up To Election
Marketing Politics Weekly, Joe Mandese - Monday, November 30, 2020
The October lead-in to the election should have been a period ...