- ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
Online Media Daily, Joe Mandese - Tuesday, June 18, 2013
The global ad economy now is expected to expand only 3.5% th ...
- Pay Attention To This New Audience Segment, If You Have Any
RTBlog, Joe Mandese - Monday, June 17, 2013
If you're like me, then you believe that one of the unintend ...
- How Do You Feel About This: AOL Enables Brands To Track Users' Unconscious Emotions, In Real-Time
Online Media Daily, Joe Mandese - Friday, June 14, 2013
In a move that ups the ante for real-time media measurement, A ...
- Correction: WPP Earnings Remarks By Lader, Not Sorrell
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2013
A story in the June 12 edition of Media Daily News incorrect ...
- The New Real-Time Media Model: A Lot Like The Old One, Just Faster
RTBlog, Joe Mandese - Thursday, June 13, 2013
I've had a couple of meetings with some ad technology leaders ...
- WPP Chief Reveals Headcount Reductions Coupled With Plan To Boost Shareholder Dividends
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2013
Using the term "perverse" to describe his final -- and perhaps mo ...
- Nielsen's Moult To Run Rival Innerscope, Push Emotion On Madison Avenue
MediaDailyNews, Joe Mandese - Tuesday, June 11, 2013
Marketing and media research industry vet Bill Moult has one of t ...
- Game Far From Over: comScore, Not Nielsen, Dominates Campaign Ratings Biz
Online Media Daily, Joe Mandese - Tuesday, June 11, 2013
By at least one measure -- actual measurement -- comScore, not Nielse ...
- Carat Taps Mindshare's Epstein As Strategy Chief
MediaDailyNews, Joe Mandese - Friday, June 7, 2013
Carat USA has tapped Mindshare vet Michael Epstein as Chief Strategy Office ...
- Xaxis' Lesser: The Sun Never Sets On WPP's Trading Empire
RTBlog, Joe Mandese - Monday, June 10, 2013
Most agency trading desks boast about their real-time trading capabilities, but GroupM ...
- A Tale Of Two Mobile Devices: Madison Ave. Begins Segmenting Tablets Vs. Smartphones
Online Media Daily, Joe Mandese - Friday, June 7, 2013
If the last several years have been the "year of mobile," 20 ...
- Carat Taps Mindshare's Epstein As Strategy Chief
Raw, Joe Mandese - Friday, June 7, 2013
Carat USA has tapped Mindshare vet Michael Epstein as Chief Strategy Office ...
- Homing Pigeons
RTBlog, Joe Mandese - Friday, June 7, 2013
In the short time we've been publishing RTBlog, we've explored a numb ...
- Visible World Breaks Into FourthWall, Enables Ads To Be Targeted To Any TV Connected To A Set-Top
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2013
After years of fits, false starts and unfulfilled promises, addressable TV advertisi ...
- The Omniscient Narrative
RTBlog, Joe Mandese - Wednesday, June 5, 2013
There's a war being waged for control over the marketing stack, a ...
- Rosen Gets The Crown In WPP's Joule, Succeeds Collins As Mobile Agency Chief
Online Media Daily, Joe Mandese - Tuesday, June 4, 2013
Joule, the mobile marketing unit of WPP's tenthavenue division, this morning wi ...
- Former Endemol Chief Kreiz Invests In Standard Media Index, Joins Board
MediaDailyNews, Joe Mandese - Thursday, May 30, 2013
Ynon Kreiz, former Chairman-CEO of independent TV producer Endemol ("Big Brother," "De ...
- Brands Bite Dogs: Omnicom Shop Taps CNN Exec To Run 'Newsroom' Ops
Online Media Daily, Joe Mandese - Friday, May 31, 2013
In the latest example of Madison Avenue's push into brand journalism, Omnicom ...
- Mindshare Raids Digitas' Bitterman, Names Him Strategy Chief
Online Media Daily, Joe Mandese - Friday, May 31, 2013
In a significant talent raid, and potential brain drain for Publicis' Digita ...
- Huijboom To Succeed Sharrocks As Aegis Media Global Brands Chief
MediaDailyNews, Joe Mandese - Thursday, May 30, 2013
Long-time Aegis Media executive Nigel Sharrocks will retire as CEO of Age ...
- WorldNow To Share Social Analytics With Local TV, Radio, Newspapers: Cuts Exclusive Deal With Shareablee
MediaDailyNews, Joe Mandese - Thursday, May 30, 2013
Local TV, radio and newspaper Web site ad network operator WorldNow h ...
- VivaKi Strikes Exclusive Deal With Adelphic, Will Enable Programmatic Mobile Trading To Grow 'Exponentially'
Online Media Daily, Joe Mandese - Thursday, May 30, 2013
In an important development for the programmatic trading of mobile audiences, o ...
- Vox Clara's Wolf Joins Giftlab As COO
Online Media Daily, Joe Mandese - Tuesday, May 28, 2013
Annik Wolf has joined online gift-giving commerce site Giftlab.com as COO. S ...
- Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
MediaDailyNews, Joe Mandese - Thursday, May 23, 2013
Demand for network TV advertising, which had been lagging so far th ...
- Digital Diva Bradford To Helm S.F. Chronicle
Raw, Joe Mandese - Thursday, May 23, 2013
Digital media sales vet Joanne Bradford Joins has joined Hearst's San Francis ...
- Kuik Trades Omnicom's Accuen For VivaKi's AOD, Will Lead New Activation Center
Real-Time Daily, Joe Mandese - Thursday, May 23, 2013
Publicis' VivaKi unit has named Anke Kuik director of audience activation f ...
- Exchanges Continue To Outpace Overall Ad Marketplace, Expands 35% In April
Real-Time Daily, Joe Mandese - Thursday, May 23, 2013
Exchange-based programmatic media-buying continued to outpace the overall growth in advertising spendi ...
- 'Permissions Are The New Patents'
Show Daily, Joe Mandese - Thursday, May 23, 2013
I'm pretty sure that's what I heard, and I think it w ...
- Permissions Pendiing
Show Daily, Joe Mandese - Thursday, May 23, 2013
In her closing remarks on the opening Big Data/Marketers panel at OM ...
- That's Funny, David Boyle Doesn't Look Blueish
Show Daily, Joe Mandese - Thursday, May 23, 2013
David Boyle, the consumer insights guru at HarperCollins Publishers describes himself ...