- Clarification: Posterscope Not Backing ADstruc Integration With Mediaocean
MediaDailyNews, Joe Mandese - Tuesday, May 21, 2013
In response to a story in the May 21 edition of MediaDailyNe ...
- DPAA Taps Enhanced TV Ad Vet Frey As New Chief
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2013
Barry Frey, a long-time cable and interactive television executive who helped pione ...
- DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms
Online Media Daily, Joe Mandese - Wednesday, May 22, 2013
In a push to demystify the black box world of programmatic tradin ...
- Real-Time With Pandora's John Trimble
RTBlog, Joe Mandese - Wednesday, May 22, 2013
Despite recent reports that Pandora is close to launching a Facebook Exchange-li ...
- Roots Bear
Show Daily, Joe Mandese - Wednesday, May 22, 2013
There's a bear in the woods. And Liz Bazner wants to bri ...
- TargetCast's Minichini: Mobile Banners Are Like A Gateway Drug
Show Daily, Joe Mandese - Wednesday, May 22, 2013
Speaking on a panel at OMMA Mobile, Steve Minichini, president of interacti ...
- The Restless Are Natives
Show Daily, Joe Mandese - Wednesday, May 22, 2013
Well, the "mobile display" panel at OMMA Mobile got pretty worked ...
- Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move
MediaDailyNews, Joe Mandese - Tuesday, May 21, 2013
While it's not quite the out-of-home equivalent of the online industry's real-ti ...
- Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It
Online Media Daily, Joe Mandese - Monday, May 20, 2013
The CementBloc, a spunky New York-based agency specializing in health and wellne ...
- Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads
Raw, Joe Mandese - Tuesday, May 21, 2013
The out-of-home media industry is poised to begin developing new research ...
- Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer
Raw, Joe Mandese - Tuesday, May 21, 2013
Former NBC sales chief Marianne Gambelli is joining Horizon Media as executi ...
- Tumblr Grumblr
Show Daily, Joe Mandese - Tuesday, May 21, 2013
"Did any of you see the video of Yahoo's announcement of i ...
- Geez, And I Thought Dentists Had An Inferiority Complex (Try Being A Banker, Especially A Human One)
Show Daily, Joe Mandese - Tuesday, May 21, 2013
"The thing with banking," Vinoo Vijay, executive vice president-CMO of TD Ban ...
- Strange Brand Fellows: Vice & Fidelity
Show Daily, Joe Mandese - Tuesday, May 21, 2013
I'm not entirely sure what the whole backstory was, but Chris Needha ...
- New Acronym Of The Day: GRM (Stands For Guard Rail Marketing)
Real-Time Daily, Joe Mandese - Monday, May 20, 2013
The emergence of RTM, a new acronym coined to describe "real-time marketing ...
- The Tweet Smell Of Success
Real-Time Daily, Joe Mandese - Monday, May 20, 2013
If Sidney Falco, the PR guy played by Tony Curtis in t ...
- The Tweet Smell Of Success
Show Daily, Joe Mandese - Monday, May 20, 2013
If Sidney Falco, the PR guy played by Tony Curtis in t ...
- New Acronym Of The Day: GRM (Stands For Guard Rail Marketing)
Show Daily, Joe Mandese - Monday, May 20, 2013
The emergence of RTM, a new acronym coined to describe "real-time marketing ...
- Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
Online Media Daily, Joe Mandese - Friday, May 17, 2013
In a battle to control the future of the ad industry's currenc ...
- Hyperbabble Of The Day
Real-Time Daily, Joe Mandese - Friday, May 17, 2013
"comScore provides us and our clients with capability and flexibility for ...
- MediaCom Taps Zenith's Burcher As EMEA Social Chief
Online Media Daily, Joe Mandese - Thursday, May 16, 2013
GroupM's MediaCom unit has named Nick Burcher head of social media f ...
- ANA Launches Analytics Competition, Seeks To Benchmark Impact On ROI
Online Media Daily, Joe Mandese - Thursday, May 16, 2013
In a major push to elevate the role of analytics inside marketi ...
- The Atlantic Defends Its Turf, Launches Defense One
Around the Net In Media, Joe Mandese - Wednesday, May 15, 2013
The 156-year-old magazine publishing company best known for award-winning literary and cultur ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's Stack
Online Media Daily, Joe Mandese - Wednesday, May 15, 2013
Popular Internet radio service Pandora this morning announced that it has ful ...
- Correction: ABC Mobile Consumption Estimates Derived From App, Not Nielsen
Online Video Daily, Joe Mandese - Wednesday, May 15, 2013
The May 15th edition of VidBlog incorrectly referred to Nielsen Online Campai ...
- TV Goes Real-Time (Via The Web)
RTBlog, Joe Mandese - Wednesday, May 15, 2013
TV is going real-time. Yeah, I know that seems a little ironi ...
- Nielsen Public Offer Priced At $35.01 Per Share: Proceeds Go To 'Certain Shareholders,' Not Company
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2013
Nielsen this morning said a new secondary public offering of 35 milli ...
- Dentsu: Japan Ad Economy Expands For First Time In Five Years, Remains Unpredictable
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2013
Japan's advertising economy expanded 3.2% in 2012, marking the first increase ...
- Aegis Acquires Romania's Kinecto, Connects It To Isobar
Online Media Daily, Joe Mandese - Tuesday, May 14, 2013
Aegis Media this morning announced the acquisition of Kinecto, a digital agen ...
- 4As Policy Goes Native, Taps GroupM Interaction's Montgomery
RTBlog, Joe Mandese - Tuesday, May 14, 2013
Madison Avenue has been trying to get real about digital for ...