- McDonalds Takes Q&A To Social
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 14, 2014
McDonald's is taking to social media with a Q&A-style ad campaign ...
- Mophie First New Advertiser On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 14, 2014
Mophie, which makes on-the-go charging for mobile devices, is the first n ...
- Ram Truck Goes For Cold Facts In New Feature-Forward Campaign
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
In one of the spots, as the camera follows a contractor ...
- Valvoline's Serious Tinkers Pitch The DIY Market
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
"We love the authenticity and gritty feel they bring, and have approach ...
- Fans Connect With Other Fans And Brands On Social
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
On a sports-related basis (versus the average fan) NCAA football fans a ...
- Top 40 Sports Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 13, 2014
Forbes is out with its latest Fab 40, the 10 most valuab ...
- The Breach Is Back, Now At Kmart
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 13, 2014
Kmart is the latest victim of hacker attacks. The company said ...
- Q&A With Kodak CMO Overman
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 13, 2014
Eastman Kodak, which hadn't had a CMO since 2012, last week nam ...
- GMC Next For GM Spotlight
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 13, 2014
General Motors will (finally) give the stage to its GMC truck bra ...
- David Beckham Now Kicking For Diageo's Haig Club
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 13, 2014
Soccer star David Beckham is backing Haig Club, a Scotch whiskey fr ...
- Global Millennials Share Ideas, Desires, Can Sing 'Happy'
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
The study argues that Millennials as a world demographic -- the fi ...
- Toyota Takes New Approaches For New Camry
Marketing Daily, Karl Greenberg - Friday, October 10, 2014
Ethan Leighton, Camry vehicle marketing and communications manager, tells "Marketing Daily" it ...
- Weight Watchers Hires VP Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 10, 2014
Weight Watchers, trying for a brand fix leading up to the di ...
- Snowboarders Shred Hollywood With Boost From Oakley
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 10, 2014
Sports gear brand Oakley brought in stars like Shaun White, Mark McMorr ...
- Mohegan Sun Downplays The Dice In New Push
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 10, 2014
Uncasville, Conn.-based casino resort Mohegan Sun is out with a new marketi ...
- Could Ford Return To Compact Pickups With New Ranger?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 10, 2014
General Motors is resurrecting Colorado and Canyon compact pickup trucks. Could Fo ...
- Yum! Brands CEO Optimistic About Pizza Hut
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 10, 2014
Pizza Hut has been a laggard in the sector and its reven ...
- Acura, Cadillac, Porsche, Chrysler Lead In Smartphone Web Sites
Marketing Daily, Karl Greenberg - Thursday, October 9, 2014
There is a really good reason that automakers need to take the ...
- CVS And NYC Set The Pace Versus Tobacco
Marketing Daily, Karl Greenberg - Friday, October 10, 2014
It's hard to quit smoking. On average, it takes seven attempts ...
- Aunt Jemima Heirs Sue For Royalties
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 9, 2014
The great-grandsons of the women who portrayed Aunt Jemima in ads f ...
- Target In Curbside Pickup
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 9, 2014
Mobile shopping app Curbside, which offers same-day pickup from local stores, h ...
- New State Farm Campaign Is Pumping Iron
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 9, 2014
NFL quarterback Aaron Rodgers, Los Angeles Clippers Chris Paul and SNL characte ...
- Pugeot Mulling Return To U.S.
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 9, 2014
It's been more than two decades since Peugeot pulled out of t ...
- The Smart Ring. It Was Inevitable
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 9, 2014
Developers have tried different technologies for touchless gesture control on portable devic ...
- BMW Backs Frieze Masters
Marketing Daily, Karl Greenberg - Wednesday, October 8, 2014
BMW, which has been a sponsor of Frieze art fairs for ...
- PornHub.com Hits Times Square For National Campaign, Hotel Hits Back
Marketing Daily, Karl Greenberg - Wednesday, October 8, 2014
PornHub.com briefly has a billboard in Times Square. It's gone now, ...
- Cars Plus TV Shows Equal Social Buzz, But For Whom Exactly?
Marketing: Entertainment, Karl Greenberg - Thursday, October 9, 2014
Just as we are approaching a moment where the term "digital medi ...
- Chrysler's Marchionne To Step Down In 2018
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 8, 2014
Sergio Marchionne, Fiat's CEO who oversaw the creation of the merged Fi ...
- Kohler Taps DDB As AOR
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 8, 2014
Wisconsin-based kitchen and bath company Kohler has picked Chicago-based DDB as agen ...
- Tide Coldwater Gets Greener Formula From P&G
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 8, 2014
Procter & Gamble will change where it gets the ethanol it us ...