- Walmart Adds Insurance Shopping Aids
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 8, 2014
Walmart is teaming up with DirectHealth.com, an online health insurance comparison si ...
- Canon Launches New Campaign, New Microsite
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 8, 2014
Canon has launched the multi-year "See Impossible" campaign, with a new microsit ...
- Sponsors Converge On 'espnW: Women + Sports'
Marketing Daily, Karl Greenberg - Tuesday, October 7, 2014
Of the three-day event, focused on how and where women can impro ...
- Stoli Sponsors New Yorker Festival
Marketing Daily, Karl Greenberg - Tuesday, October 7, 2014
Each of the bars -- The Algonquin's Blue Bar, The Lion, T ...
- Luxury Automakers Can Succeed With Premium Partnerships
Marketing: Automotive, Karl Greenberg - Wednesday, October 8, 2014
Automakers have found interesting ways of getting people into their cars throu ...
- Restaurants Cut Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 7, 2014
Through the first half of 2014, restaurant spending was up just 0. ...
- Simon Sproule Leaves Tesla For Aston Martin
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 7, 2014
Simon Sproule, who left Nissan as global communications guy, to join Pa ...
- Mondelez Signs Video Deal With Google
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 7, 2014
Mondelez International has signed a global agreement with Google that furthers t ...
- P&G Wins Big With 'Like A Girl'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 7, 2014
Procter & Gamble's "Like a Girl" ad won the Grand Clio ...
- Sears' Suppliers Worried
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 7, 2014
Suppliers of products to retailers sometimes buy insurance to guarantee they wi ...
- Jaguar Debuts Global Campaign With New Villain
Marketing Daily, Karl Greenberg - Monday, October 6, 2014
Via Spark44 (a shadowy agency, origins unknown, dedicated to Jaguar, with intern ...
- Ford Is Serious About Mustang Because Ford Is Mustang, And Vice Versa
Marketing Daily, Karl Greenberg - Monday, October 6, 2014
The car will get a global campaign because it is officially ...
- Chivas Regal Seeks Social Entrepreneurs In Global Push
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 6, 2014
Chivas Regal has launched a campaign featuring "12 Years A Slave" st ...
- Macy's Expanding In-Store Tech
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 6, 2014
To boost appeal Millennials, Macy's is expanding a program tested in Cincinna ...
- Whole Foods Lowers Prices: Will It Work?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 6, 2014
Whole Foods Market has lowered pricing in the perishable sections of i ...
- De Nysschen Fires Back On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 6, 2014
New Cadillac chief Johan de Nysschen went to Facebook to criticize critic ...
- Americans To Spend Big On Ear Buds
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 6, 2014
Tablets, notebooks and laptops, TV's, smartphones and videogame consoles are the most-desir ...
- BFGoodrich Kicks The Tires...Out Of A Plane
Marketing Daily, Karl Greenberg - Sunday, October 5, 2014
Tire maker BFGoodrich, known for racing and off-road tires, is going f ...
- Dodge Brings Back Founding Brothers For Challenger
Marketing Daily, Karl Greenberg - Sunday, October 5, 2014
Chrysler Group has made it a strategic point to try to p ...
- Heineken Looking For Digital Innovators
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Heineken, in 2010, set a target to reach an innovation rate ...
- Davie Brown Snags Clio For Pepsi Max
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
A viral video for Pepsi Max, which has grabbed 17 million vie ...
- Marissa Mayer Pitches Yahoo At Ad Week
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Yahoo chief Marissa Mayer met with 500 advertising and agency executives, representi ...
- Exponential Reveals The Real Millennial
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Bryan Melmed, VP of insights services at Exponential, speaking at Advertising Wee ...
- Group Urges Justice Dept. To Block Comcast/TWC Merger
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Besides the FCC and the Anti Trust Division of the Department ...
- Programmatic Is Human Algorithm
Marketing Daily, Karl Greenberg - Friday, October 3, 2014
I understand programmatic buying about as well as I get the speci ...
- Marketers Must Go Multicultural
Marketing Daily, Karl Greenberg - Friday, October 3, 2014
Forget the digital divide when it comes to mobile and social medi ...
- Free-Falling Sears To Sell Canadian Units
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Sears Holdings Corp. said it plans to sell most of its sta ...
- New Caddie Ad Campaign In 2015
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Cadillac will market around three brand values: bold, optimistic and sophisticated, sa ...
- Twitter Invests In MIT's Social Machines
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Twitter is investing $10 million in a new group called Laboratory f ...
- McDonalds Goes Dark In Japan
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
McDonald's Japan has introduced a limited-edition Halloween cheeseburger to counter Burg ...