- MoonPie Execs Hit The Road For 100th Anniversary
Marketing Daily, Karlene Lukovitz - Monday, September 18, 2017
"You'll find us driving the speed limit in the right lane, ...
- Atkins Targets 'Self-Directed' Types With 'Hidden Sugars' Message
Marketing Daily, Karlene Lukovitz - Saturday, September 16, 2017
The creative, also being employed for paid advertising on Instagram, Facebook, Hu ...
- Hornitos Debuts 'A Shot Worth Taking' For Mexican Independence Day
Marketing Daily, Karlene Lukovitz - Thursday, September 14, 2017
Hornitos is now launching online video advertising, social media content and out-of-ho ...
- Vitaminwater Scores With Musical Vending Machine
Marketing Daily, Karlene Lukovitz - Wednesday, September 13, 2017
From June 24 through the summer's unofficial end, the Coca-Cola brand us ...
- Tipping Point For CPGs: 51% Of Grocery Purchases Now Influenced By Digital
Marketing Daily, Karlene Lukovitz - Tuesday, September 12, 2017
Mobile use among grocery shoppers is up nearly 10% versus last yea ...
- Califia Farms Creates Art Murals In Brooklyn, San Francisco, L.A.
Marketing Daily, Karlene Lukovitz - Monday, September 11, 2017
Califia Farms is using a video posted on Facebook and YouTube ...
- NFL Stars: Wonderful Pistachios Make Winners Out Of Losers
Marketing Daily, Karlene Lukovitz - Friday, September 8, 2017
The ads, from the brand's in-house Wonderful Agency and its new chi ...
- Snickers 'Hunger Bars' Ads Make NFL Debut
Marketing Daily, Karlene Lukovitz - Thursday, September 7, 2017
The bars and ads are part of a football-season extension of t ...
- Mtn Dew Offers Free 'Walking Dead' AR App
Marketing Daily, Karlene Lukovitz - Wednesday, September 6, 2017
More than 100,000 products featuring images of show characters Rick Grimes, Michon ...
- Fourth-Gen Perdues Debut In Organic Chicken TV Ads
Marketing Daily, Karlene Lukovitz - Tuesday, September 5, 2017
The family advertising tradition began in the '70s, when Frank Perdue an ...
- Mentos Gum Challenges College Freshman With Massive Giveaway
Marketing Daily, Karlene Lukovitz - Friday, September 1, 2017
The brand challenged University of Wisconsin-Madison freshman Sam Jeschke to give aw ...
- Pizza Hut To Offer Free Pizza Prizes On 'ESPN College GameDay'
Marketing Daily, Karlene Lukovitz - Thursday, August 31, 2017
One prize winner will be selected each week during the show, ...
- PepsiCo's Lagging AMP Energy Gets Organic Reboot
Marketing Daily, Karlene Lukovitz - Thursday, August 31, 2017
The brand has redesigned its 12-ounce cans (above), and is in t ...
- Frosted Flakes Partners With Prank It FWD
Marketing Daily, Karlene Lukovitz - Tuesday, August 29, 2017
The program launched Aug. 28 with 10 videos featuring Smosh, Smosh Game ...
- Bud Light's First New 'Friends' Creative Spoofs 'Game Of Thrones'
Marketing Daily, Karlene Lukovitz - Monday, August 28, 2017
The beer's "Banquet" ad seems inspired by the "Game of Thrones" cra ...
- How Carlsberg Is Leveraging A TEDx Talk By Its Deceased Founder
Marketing Daily, Karlene Lukovitz - Friday, August 25, 2017
"We didn't want to do a nostalgic heritage campaign that leaves peop ...
- Nielsen Confirms 'Clean' Labels Boosting CPG Sales
Marketing Daily, Karlene Lukovitz - Thursday, August 24, 2017
"In some cases, consumers are more interested in knowing what's not includ ...
- Canada Dry Declares That 'Busy Is A 4-Letter Word'
Marketing Daily, Karlene Lukovitz - Wednesday, August 23, 2017
The campaign site will feature a quiz that helps consumers understand wh ...
- Kind Dumps 45K Pounds of 'Sugar' In Times Square
Marketing Daily, Karlene Lukovitz - Tuesday, August 22, 2017
Kind is using PR and social media - including an in-house-created time-lap ...
- Yoplait Aims For French Revolution With Oui, Distinctive Launch Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, August 15, 2017
72andSunny New York's campaign, taglined "Say Oui to Pleasure," conveys a Fren ...
- Special K Taps Taraji P. Henson As 'Own It' Spokesperson
Marketing Daily, Karlene Lukovitz - Monday, August 14, 2017
This latest campaign encourages women to extend the confidence that they demonstra ...
- Dos Equis, Rob Riggle Give Fans Chance For Statue In College Football Hall Of Fame
Marketing Daily, Karlene Lukovitz - Friday, August 11, 2017
To vie for a place in the sport's Hall of Fame, consume ...
- New Bud Light Spots Focus on Simple Ingredients, Quality
Marketing Daily, Karlene Lukovitz - Friday, August 11, 2017
The two new spots will run for a few months before n ...
- Kraft Heinz, Oprah To Break 'Love' Campaign For New Refrigerated Foods Brand
Marketing Daily, Karlene Lukovitz - Wednesday, August 9, 2017
The new brand's campaign, launching Oct. 2, will span national television, prin ...
- Cheetos Offers A Pop-Up Restaurant
Marketing Daily, Karlene Lukovitz - Tuesday, August 8, 2017
Dubbed "The Spotted Cheetah," the restaurant will be in business in N ...
- Coca-Cola Turns To Crowdsourcing Contests In Quest For New Sweeteners
Marketing Daily, Karlene Lukovitz - Monday, August 7, 2017
While it's, of course, true that Coca-Cola continually seeks to innovate, it ...
- M&M's Beatbox Users Can Unlock Jessie J Song Preview
Marketing Daily, Karlene Lukovitz - Monday, August 7, 2017
Part of the new song will also be featured in a ne ...
- Michelob Ultra Offers Workout Bot; Three Olives Rewards Tinder Users Via iBotta
Marketing Daily, Karlene Lukovitz - Thursday, August 3, 2017
The marketing team at Three Olives Vodka, meanwhile, has partnered with Tind ...
- Mondelez Taps New CEO From Canada's McCain Foods
Marketing Daily, Karlene Lukovitz - Wednesday, August 2, 2017
In addition to his experience in both developed and emerging markets, Mondelez ...
- Mtn Dew To Put 100K Fan Names on Earnhardt Car
Marketing Daily, Karlene Lukovitz - Tuesday, August 1, 2017
The first 100,000 fans who register their names and email addresses throu ...
