- Another Pun-ny Sponsorship: Cheetos Backs USA Curling
Marketing Daily, Karlene Lukovitz - Tuesday, October 24, 2017
On the heels of White Castle (and its sliders), sponsoring the U ...
- Budweiser Gets Crafty With Limited-Edition 1933 Repeal Reserve
Marketing Daily, Karlene Lukovitz - Monday, October 23, 2017
The amber lager is made from an original recipe from Anheuser-Busch found ...
- Nielsen: E-Commerce Driving Nearly All FMCG Sales Growth
Marketing Daily, Karlene Lukovitz - Friday, October 20, 2017
Seven percent "may seem small, but it equates to more than $7 ...
- USA Luge Sponsor White Castle Runs 'Be A Slider' Contest
Marketing Daily, Karlene Lukovitz - Thursday, October 19, 2017
The sponsorship couldn't be more apt, what with White Castle being fam ...
- Absolut, Rita Ora Team On 'Open Mic Project'
Marketing Daily, Karlene Lukovitz - Wednesday, October 18, 2017
Leading up to the Grammys, the effort will be supported with ...
- Want Mr. Kool-Aid At Your Next Bash?
Marketing Daily, Karlene Lukovitz - Tuesday, October 17, 2017
The winner of a new Kool-Aid #KrashHere sweepstakes will get a person ...
- Eggo Pumps Up 'Stranger Things' Tie-Ins For Season 2
Marketing Daily, Karlene Lukovitz - Tuesday, October 17, 2017
Although the brand has no input in the show, and will ha ...
- Vea Snacks Sponsors Year-Long 'N.Y. Times' 'Journalism Residency'
Marketing Daily, Karlene Lukovitz - Monday, October 16, 2017
'Emerging journalists' to write under travel editor's independent supervision, without Vea's inpu ...
- Big Soda Wins Big, As Chicago Kills Soda Tax
Marketing Daily, Karlene Lukovitz - Thursday, October 12, 2017
The tax has generated legal actions, as well as heated controversy, ...
- 'Beef. It's What's For Dinner' Gets A Digital Reboot
Marketing Daily, Karlene Lukovitz - Thursday, October 12, 2017
The hub of the campaign, launched this week, is a redesigned websit ...
- Quaker's 'Oatober' Campaign Back For An Encore
Marketing Daily, Karlene Lukovitz - Tuesday, October 10, 2017
In the U.S., the elements include 31 oat-based recipes for each d ...
- Black Friday, T-Day Dropping; Amazon, Walmart Lead Planned Holiday Destinations
Marketing Daily, Karlene Lukovitz - Wednesday, October 11, 2017
Black Friday will "morph into Cyber Friday, where the top deals a ...
- Twizzlers Offers Facebook Lens To Boost Engagement
Marketing Daily, Karlene Lukovitz - Monday, October 9, 2017
The brand, which has dubbed the sharing of branded content by fa ...
- Carl's Jr. Woos Amazon With Tweeting Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 9, 2017
Its latest ploy: Announcing that, starting as of 3 am ET ...
- Campbell Pumps 'Star Wars' Label Soups With NYC 'Canstallation,' TV Ad
Marketing Daily, Karlene Lukovitz - Friday, October 6, 2017
Campbell reports that it will also launch a new TV spot supporti ...
- James Corden Woos Coffee Lovers For New Keurig Machine
Marketing Daily, Karlene Lukovitz - Monday, October 9, 2017
The spots' TV schedule includes morning shows, as well as network pri ...
- Laphroaig's New #OpinionsWelcome Creative Contrasts Friends' Reactions
Marketing Daily, Karlene Lukovitz - Thursday, October 5, 2017
The video is being featured on Laphroaig's YouTube and other social med ...
- Focus On Healthier Brands Cost PepsiCo N.A. Soda Sales In Q3
Marketing Daily, Karlene Lukovitz - Wednesday, October 4, 2017
The company is stepping up marketing spending on Pepsi and Mountain De ...
- Playful Mockery (And Supermodel) Pay Off For Natural Light
Marketing Daily, Karlene Lukovitz - Wednesday, October 4, 2017
The Twitter campaign was one of the strongest to date across A-B ...
- Jack in the Box Invites The Competition For New Premium Burger
Marketing Daily, Karlene Lukovitz - Monday, October 2, 2017
The campaign will also include 15-second spots for cable and network T ...
- FDA Announces 18-Month Delay In New Nutrition Facts Label
Marketing Daily, Karlene Lukovitz - Friday, September 29, 2017
The new label requires, for the first time, disclosure of sugar add ...
- Oreo Yields Big Perception Boost From Android Partnership
Marketing Daily, Karlene Lukovitz - Thursday, September 28, 2017
Oreo's Buzz score jumped from 16 to 23 between Aug. 21 ...
- FDA Agrees To Enforce Menu Labeling In 2018
Marketing Daily, Karlene Lukovitz - Wednesday, September 27, 2017
With a new president and FDA leadership in place, the FDA h ...
- Reese's Offers Pac-Man-Themed Game On Snapchat
Marketing Daily, Karlene Lukovitz - Wednesday, September 27, 2017
Hershey is actively exploring gaming opportunities to apply what is learned ...
- 'Burrito A Friend' Mobile Campaign Delivers Subscribers, Installs
Marketing Daily, Karlene Lukovitz - Tuesday, September 26, 2017
The results snagged a bronze award for the brand and the Vib ...
- Gatorade Pays $300K To Settle Complaint Over Anti-Water Game Message
Marketing Daily, Karlene Lukovitz - Monday, September 25, 2017
The settlement calls for $120,000 of the $300,000 settlement to be us ...
- Quaker, Oreo, Perdue Lead Gains In Latest Social, WOM Rankings
Marketing Daily, Karlene Lukovitz - Friday, September 22, 2017
Oreo's gain reflects above-average scores both online and offline, as a resu ...
- Nabisco Unveils Olympics Sponsorship, Campaign Theme
Marketing Daily, Karlene Lukovitz - Thursday, September 21, 2017
The campaign will span TV, digital and social media content campaigns, ...
- Tullamore Offers DNA Kits As It Toasts 'Beauty of Blend'
Marketing Daily, Karlene Lukovitz - Wednesday, September 20, 2017
The campaign - which strikes a timely theme, given the issues surroundi ...
- New HelloFresh TV Ads Feature Real Customers
Marketing Daily, Karlene Lukovitz - Wednesday, September 20, 2017
The spot ends with the "HelloFresh. Get Cooking" tagline and an off ...