- CIMM Developing Guide To Converged TV Measurement Providers
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The guide aims to provide profiles and objective comparisons of the capabiliti ...
- Meta Crypto Chief Exits - Let's Hope This Means Its Currency Will Stay In Limbo
Social Media Insider, Karlene Lukovitz - Tuesday, November 30, 2021
In trying to launch a cryptocurrency and digital wallet for Meta-nee-Facebook, form ...
- Media Tech Buyers Still Rely Most On Trade Shows For News, Vendor Info
MediaDailyNews, Karlene Lukovitz - Tuesday, November 30, 2021
Sellers also value trade shows, but tend to underestimate their role ...
- Disney To Up Content Spend 32%, To Whopping $33B, In 2022
Video Insider, Karlene Lukovitz - Tuesday, November 30, 2021
That's heft even by top-streamer standards: Netflix is spending about $14 milli ...
- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Tubi Now On LG Smart TVs
Digital News Daily, Karlene Lukovitz - Friday, November 26, 2021
The Fox-owned AVOD says it is now distributed on 29 different platfo ...
- Documents: Amazon Has Killed Privacy Bills In 25 States, Amassed Massive Personal Info Trove
Around the Net In Digital, Karlene Lukovitz - Wednesday, November 24, 2021
An in-depth expose by Reuters based on leaked Amazon internal documents detai ...
- Streamers' Black Friday Deals Include Free Movie Tickets With HBO Max Annual Subs
Digital News Daily, Karlene Lukovitz - Wednesday, November 24, 2021
Converting per-month subscribers to annual plans could help offset some churn expect ...
- Netflix Acquires Visual Effects Company Scanline VFX
Digital News Daily, Karlene Lukovitz - Wednesday, November 24, 2021
In another big investment in original content, Netflix will now own o ...
- BBC Records Highest-Ever Global Audience: 489M Viewers Per Week
MediaDailyNews, Karlene Lukovitz - Wednesday, November 24, 2021
The number puts the BBC on track to reach its goal ...
- Behind TikTok's Aggressive Push Into Connected TVs, Devices
Video Insider, Karlene Lukovitz - Tuesday, November 23, 2021
To attract more advertising, TikTok needs to gain more trust, not ju ...
- Roku Seeks To Boost Ads By Developing 50 New Originals
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The company, which saw its stock drop after it lowered its 20 ...
- Nielsen To Measure Audiences For Individual Linear TV Ads, Eventually Replacing C3
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The move is another key step in Nielsen's development of its cross-platfo ...
- Addressable's Remaining Obstacles: More Business Than Tech?
Advanced TV Insider, Karlene Lukovitz - Friday, November 19, 2021
The core technology needed to drive a breakthrough for addressable TV advertisi ...
- State AGs To Probe Instagram's Effects On Children
Digital News Daily, Karlene Lukovitz - Friday, November 19, 2021
The bipartisan group of prosecutors from at least 10 states will investiga ...
- Leichtman: Pay-TV Subs Down 650K In Q3, Vs. 1.23M Loss In Q2
Digital News Daily, Karlene Lukovitz - Friday, November 19, 2021
AT&T's spun-off DirecTV, U-verse and AT&T TV collectively lost 412,000 subs ...
- Expand Disney+ Beyond Family Fare? Disney Execs Reportedly Disagree
Digital News Daily, Karlene Lukovitz - Thursday, November 18, 2021
CEO Bob Chapek is forging ahead with a broader range of conten ...
- Another Blow For Reality: Metaverse Apps Forecast To Hit $1.6B In 2022
Mobile Insider, Karlene Lukovitz - Thursday, November 18, 2021
Social, entertainment video and crypto and other fintech apps will also s ...
- Production Union Narrowly Ratifies Agreements With Studios
Digital News Daily, Karlene Lukovitz - Wednesday, November 17, 2021
A strike has been officially avoided--but the ratification passed by just 5 ...
- Innovid Enters China, Taps Former Google, Publicis Exec To Lead
Digital News Daily, Karlene Lukovitz - Wednesday, November 17, 2021
Chinese CTV audiences now reachable by the platform, along with those ...
- Analyst Rips Roku, Cuts Overall 2025 Industry Video Advertising Estimate By 24%, Citing Consolidation
Digital News Daily, Karlene Lukovitz - Wednesday, November 17, 2021
Michael Nathanson sees Roku having to maintain competitive spending levels while seei ...
- 60% Give High Enjoyment Rating To Streamed Shows With Customized Ads
Digital News Daily, Karlene Lukovitz - Tuesday, November 16, 2021
Surprisingly, even shows with ads based on search histories got high satisfacti ...
- Archrivals Amazon, Netflix Cooperate To Offer Fire TV Voice Discovery
Digital News Daily, Karlene Lukovitz - Tuesday, November 16, 2021
Netflix's "Play Something" feature isn't likely to be exclusive to Fire T ...
- The Streaming Dynamics Shift Is Here... Lessons From Crackle And 'Ted Lasso'
Video Insider, Karlene Lukovitz - Tuesday, November 16, 2021
SVODs' household penetration dipped in Q3, while FAST and AVOD penetration gaine ...
- Antietam Broadband Re-Signs With Nielsen For Local TV
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
Antietam provides residential and business digital television, high-speed internet and digital pho ...
- 'Methbot' Digital Ad Fraudster Gets 10-Year Prison Term
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
A Russian national who created a fake network that defrauded thousands ...
- Platforms Partner To Measure Retail Sales Impact Of CTV, OTT Ads For Local, Mid-Market Advertisers
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
Measurable outcomes include return on ad spend/ROAS. ...
- Dish, Sinclair Reach 3-Months' Delayed Carriage Deal
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
But the deal doesn't include Sinclair's RSNs, as sports leagues had ho ...
- Will 2022 Be Addressable's Breakout Year?
Advanced TV Insider, Karlene Lukovitz - Friday, November 12, 2021
Execs from top agencies weigh in on what's needed to accelerate moment ...
- Cord Cutting Slowed Significantly In Q3
Digital News Daily, Karlene Lukovitz - Friday, November 12, 2021
Pay-TV subscriptions declined by only 105,000 compared to Q2, estimates one anal ...