- FAST Goes Mainstream: 53% Now Watch Free, Ad-Supported Streamers
Digital News Daily, Karlene Lukovitz - Thursday, November 11, 2021
For paid streamers, the good news is that 77% of those w ...
- NBCU And Holler Team On Digital Stickers
Digital News Daily, Karlene Lukovitz - Thursday, November 11, 2021
The stickers will be used first in Venmo's P2P payment platform. ...
- Partnership Expands Content, Ad Opportunities For Interactive Golf-Cart Network
Digital News Daily, Karlene Lukovitz - Thursday, November 11, 2021
The Shark Experience platform, featuring interactive golf-cart screens across 360 U.S. go ...
- Comscore Pushing 'Currency' Status For 2021-22 Upfront
Digital News Daily, Karlene Lukovitz - Tuesday, November 9, 2021
The company is in talks with national TV networks to use Comsco ...
- Poll Finds Twitter, TikTok Users More Likely To Be Progressive Democrats
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
In the survey, Facebook users' responses tended to be quite similar ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlate
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
The combined capabilities will enable integrated brand safety and contextual optimization f ...
- Vimeo Buys Wirewax, Wibbitz For Shoppable And AI Video Creation Capabilities
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
Vimeo is expanding its offerings via Wirewax, which lets marketers and oth ...
- Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX Enhancements
Video Insider, Karlene Lukovitz - Tuesday, November 9, 2021
Disney is also making nice with its box-office partner AMC by sponsori ...
- Newsmax And Rupert Murdoch (For Birthday Party) Mandate COVID Vaccinations, Tests
Digital News Daily, Karlene Lukovitz - Monday, November 8, 2021
News hosts' ongoing attacks on mandatory vaccines aren't stopping conservative networks a ...
- CTV: 56% Of Buyers Expect To Up Spend In Next 12 Mos., 92% Bought Programmatically In Past 12 Mos.
Digital News Daily, Karlene Lukovitz - Monday, November 8, 2021
While 70% are currently buying CTV ads from device manufacturers, 64% fr ...
- CTV Secures Its Leading Share Of Video Ad Impressions
Advanced TV Insider, Karlene Lukovitz - Friday, November 5, 2021
CTV's share of impressions has been 35% or higher in each ...
- Disney To Pull The Plug On ESPN Classic On Jan. 1
Digital News Daily, Karlene Lukovitz - Friday, November 5, 2021
The network and its on-demand service lost their differentiation, and much ...
- Univision Inks Exclusive Linear Deal With Comscore In Three Markets
Digital News Daily, Karlene Lukovitz - Friday, November 5, 2021
The two will also work together to "refine" Comscore's Hispanic audience measureme ...
- Sling TV Adds 117,000 Subscribers, But Dish TV Down 130,000
Digital News Daily, Karlene Lukovitz - Friday, November 5, 2021
Dish Network totaled 10.98 million pay-TV subscribers -- down from 11.42 milli ...
- Q3 Global Streaming View Time +21%, Ad Performance Up, Ad Quality Mixed
Digital News Daily, Karlene Lukovitz - Thursday, November 4, 2021
While missed ad opportunities and ad start times declined, buffering and pictu ...
- OMG Initiative Calls For Industrywide CTV Standards
Digital News Daily, Karlene Lukovitz - Tuesday, November 2, 2021
Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundament ...
- Analyst: Peacock Losing $8 Per Month Per Active User
Digital News Daily, Karlene Lukovitz - Wednesday, November 3, 2021
The SVOD's average revenue per user was about $3.56 in Q3 ...
- Discovery+, HBO Max Integration May Take 2 Phases, Kevin Mayer To Consult For Warner Bros. Discovery
Digital News Daily, Karlene Lukovitz - Wednesday, November 3, 2021
HBO Max and Discovery+ may be offered as a bundle until t ...
- HBO Max Most-Downloaded U.S. Entertainment Streaming App YTD, Disney+ Highest-Grossing
Digital News Daily, Karlene Lukovitz - Tuesday, November 2, 2021
Netflix leads in app downloads worldwide, but Disney+ leads in app reven ...
- Snapchat To Offer Audio Clips From Hit NBCU Shows, Movies
Video Insider, Karlene Lukovitz - Tuesday, November 2, 2021
The deal stands to help NBCU drive new prospects to its Peaco ...
- ANA To Test Cross-Media Measurement System With VideoAmp
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The pilot will test various approaches to the use of Virtual ...
- Tubular Launches GRP Metrics For YouTube, Facebook
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
GRPs help advertisers plan and measure the viewership for content against targ ...
- TikTok Can Now Be Viewed On Fire TV Devices
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The TikTok app is now available on all Fire TV devices ...
- eMarketer: U.S. CTV Ad Revenue Up 44% In 2021, Hulu, YouTube, Roku Still Lead, Newer Rivals Gain Share
Advanced TV Insider, Karlene Lukovitz - Friday, October 29, 2021
By 2023, Hulu and YouTube will still be the top two platfor ...
- WPP: Digital, Ecommerce Drove 'Blowout' Q3, Supply Woes Won't Depress Advertising
Digital News Daily, Karlene Lukovitz - Thursday, October 28, 2021
WPP's financial metric, like-for-like (LFL) revenue less pass-through costs, rose 15.7% ...
- Spotify's Q3 Ad Revenue Spikes 75%, Podcasts Start Paying Off
Digital News Daily, Karlene Lukovitz - Thursday, October 28, 2021
The company, which has historically derived nearly all its revenue from premi ...
- Netflix Eyes Former NJ Army Base For Production Site, As ViacomCBS Preps To Sell L.A. Studio
Digital News Daily, Karlene Lukovitz - Wednesday, October 27, 2021
Netflix hopes to create a state-of-the-art facility second in size only ...
- Tremor Gets Exclusive Access To ACR Targeting Data From 20M Smart TVs
Digital News Daily, Karlene Lukovitz - Tuesday, October 26, 2021
DSP and SSP platforms will add ACR viewing habits data from T ...
- Facebook Cites Apple Privacy Change For Q3 Ad Slowdown, But Shares Rise Anyway
Digital News Daily, Karlene Lukovitz - Tuesday, October 26, 2021
Despite a slight ad revenue decline vs. Q2, its PR nightmare a ...
- CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing Ads
Digital News Daily, Karlene Lukovitz - Monday, October 25, 2021
The Statista survey for Magnite also finds CTV viewers to mirror U. ...