- Microsoft Joins Coalition Of European Publishers To Mandate News Payments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
Microsoft has joined a group of European publishers in an effort ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- YouTube Releases List Of 2020 U.S. Bumper Ads Leaderboard -- Top 6-Second Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the t ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always Match
Data & Programmatic Insider, Laurie Sullivan - Monday, February 22, 2021
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Sear ...
- When Alexa And Google Offer Unsolicited Advice
Performance Marketing Insider, Laurie Sullivan - Monday, February 22, 2021
A machine-learning algorithm allowed Alexa to infer that an initial question impli ...
- J.B. Hunt, Google Partnership Has Much More Potential Than Improving Transportation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
In an unexpected partnership, J.B. Hunt and Google announced a multiyear strateg ...
- Uber Gets Google To Pull UberCheats From Chrome Store
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
Uber convinced Google to remove a tool from the Chrome Web Sto ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers Disagree
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
A survey of 200 U.S. senior decision makers found that 60% belie ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Performance Marketing Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Google Services Just The Beginning Of Subscription-Based Offers In 2021
Performance Marketing Insider, Laurie Sullivan - Thursday, February 18, 2021
2021 will be the year of subscription services. Although most of i ...
- Taboola Uses AI, Deep Learning To Build Personalized Loyalty Segments For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
The score factors in whether the site visitor originated from a sear ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such ...
- Why NetElixir Is Betting Big On Sweden And Other Nordic Countries
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 17, 2021
Amazon entered Sweden in October 2020 to support local retailers in ecommerc ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. Th ...
- John Sculley's Zeta Global Appoints Chief Data Officer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Zeta Global's newly appointed Chief Data Officer Gore says his focus ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, b ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerc ...
- Michael T Jones, The Man Who Gave The World Google Earth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 16, 2021
Michael Jones, passed away on January 18, leaving behind at least o ...
- Moz Hires Expert In Quantitative, Data-Driven Approach
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 16, 2021
Tom Capper is known as a thought leader with a penchant f ...
- Arizona, North Dakota Mobile App Laws Could Have Major Implications For Developers, Apple, Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
Laws proposed in Arizona and North Dakota would force Apple and Goog ...
- ByteDance Reportedly Calls Off Oracle, Walmart Deal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
TikTok's parent company ByteDance reportedly shelved its deal with Oracle and Walma ...
- Fewer Ads: The Switch From Google To DuckDuckGo
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 15, 2021
People cite all types of reasons for switching from Google's search engi ...
- Marketing Data Threatens Military Unity
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 15, 2021
Some in the military believe that the plethora of data generated f ...
- Facebook Algo Rejecting Clothing Ads Made For People With Disabilities
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 15, 2021
At least six other small companies making clothing for people with disabiliti ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, usi ...
- Mobile And Video Call Use Rises, But At What Environmental Cost?
Performance Marketing Insider, Laurie Sullivan - Monday, February 15, 2021
Using more technology means increased carbon emissions, despite President Joe Biden's determinati ...
- Intel Ads Take A Jab At Apple And Mac
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
In its latest anti-Apple ad campaign, Intel makes it clear it nee ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Microsoft Backs Publishers Getting Paid For News, Even In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
Microsoft lobbied for other countries to follow Australia's lead in calling f ...
- Cost Of The White House - And Other Googled President's Day Trivia
Performance Marketing Insider, Laurie Sullivan - Friday, February 12, 2021
What's the White House worth? Presidents' Day lands on this Monday, ...
