- In The Cloud: Yext AI Search On Salesforce AppExchange Launches
Performance Marketing Insider, Laurie Sullivan - Thursday, August 19, 2021
Yext customers can now combine the support and search platforms to deliv ...
- YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
YouTube is experimenting with a feature that brings some website links a ...
- Google Flips On MUM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
Trained across 75 different languages and multiple modalities simultaneously, MUM has t ...
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 18, 2021
The search feature launches with the campaign, See Yourself. Pinterest scheduled t ...
- Google Fined, Russia Makes Good On Its Threat
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
A Moscow court on Tuesday fined Google for violating Russian rules ...
- Facebook, TikTok, Twitter, YouTube Make Separate Rules On How To Address Taliban Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
The Taliban for years has used social media sites like Facebook a ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they ha ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such ...
- Data Exchanges Like AWS Leaving Mark On Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
Data exchanges are increasingly becoming popular hosts for companies looking to b ...
- What Airbnb, Apple, Microsoft, Twitter Paid Search Leads, Creatives, Marketing Managers, And More
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 16, 2021
Airbnb paid its search marketing lead $250,000 annually, after suspending its marketi ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce sto ...
- Facebook Digital Ads One Year After A Public Breakup
Performance Marketing Insider, Laurie Sullivan - Monday, August 16, 2021
A report shows brands' and advertisers' digital spend with Facebook since boycot ...
- Warner Bros.' Deepfake Campaign Brings Reminiscence To Everyone
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
The campaign is built on D-ID's deep-learning technology that animates still phot ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for t ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build ...
- Iggy Pop Becomes Face Of Unagi Electric Scooters
Performance Marketing Insider, Laurie Sullivan - Friday, August 13, 2021
With a message that highlights individuality, freedom, and liberation from the tyran ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows markete ...
- Google Bans Tracking Tool That Sold Location Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
Google has banned SafeGraph -- a company that sold Android users' locati ...
- Google Podcast Recommendations Has New Requirements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
Google will enforce new requirements for podcast RSS feeds beginning on Septemb ...
- Facebook Builds $800M Data Center In Arizona
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 12, 2021
Facebook on Thursday said it plans to build a data center ...
- Baidu Spent Nearly $2.5B To Ramp Up Products In Q2 2021
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 12, 2021
Baidu's quarterly earnings results topped Wall Street estimates on Thursday, as t ...
- Banks Step Up Security To Reduce Cloud Computing Risks, Google Survey Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, August 12, 2021
A Google cloud study shows financial institutions are increasing their use ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted the ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a sui ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machi ...
- Instagram Shop Tab Ad Test Demonstrates Changes In Ecommerce
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 11, 2021
Instagram reportedly is testing ads in Shop that can include one ima ...
- YouTube Rolls Out Global Ad Campaign For Video 'Shorts'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 10, 2021
YouTube today launches a global ad campaign to support the Shorts featu ...
- Google Ads To Block Targeting Based On Age, Gender, Interests For Kids
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 10, 2021
Google Ads in the coming months will expand its safeguards to preve ...
- Microsoft Acquires Peer5 To Bolster Teams' Live Video Streaming
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 10, 2021
Microsoft has acquired electronic content-delivery network Peer5 in a deal that wi ...
- Identity Resolution In An Ad World Constantly Changing: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards ...