- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
AppsFlyer on Thursday announced it will roll out a new predictive analyti ...
- Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
Apple continues to make changes to its services in iOS 14.5 be ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Performance Marketing Insider, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliv ...
- Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
With different lockdown rules in every state, brands must localize messages bas ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, ...
- Google Ads Lead Forms Convert Consumers Without Clicking Through
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
Google Ads updated its lead generation form so it serves up wh ...
- Microsoft Reportedly Sought To Buy Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
Pinterest would likely become one of the most important data sources f ...
- YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 10, 2021
More than 250 brands have reportedly stopped campaigns on YouTube and Goog ...
- Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Data shows publishers and advertisers in health and fitness should target wom ...
- Microsoft Ads Replaces Manual CPC Bidding - What Advertisers Need To Know
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 9, 2021
Microsoft's new approach to bidding will roll out between March and Apr ...
- Reddit's First Super Bowl Ad Lasted A Mere Five Seconds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 8, 2021
The ad was not part of the company's plan or budget, b ...
- Brands Demonstrate Performance Marketing In Super Bowl LV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 8, 2021
The best ads must generate revenue and have a clear call ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Data & Programmatic Insider, Laurie Sullivan - Monday, February 8, 2021
IBM is betting on AI to become the backbone of the cookiele ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Performance Marketing Insider, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadne ...
- Google Pays Australian News Publishers For Content, Launches Platform And Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 5, 2021
Google on Thursday launched a platform in Australia offering paid news conten ...
- Snap, Unity Warn Of Ad Disruption Resulting From Apple's Privacy Change
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 5, 2021
Snap and Unity Software, which both reported Q4 2020 earnings this wee ...
- Amazon's Super Bowl Ad Steams Up The Internet
Performance Marketing Insider, Laurie Sullivan - Friday, February 5, 2021
Amazon's Super Bowl LV commercial, Alexa's Body, shows a woman daydreaming abo ...
- YouTube Expands CTV And Sports Offerings As Ad Spending Rebounds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
In 2020, YouTube experienced more than 40% growth in the U.S. f ...
- 23andMe To Merge With Virgin Unit, Goes Public As Just 'Me'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
23andMe, a direct-to-consumer DNA testing service, on Thursday announced the intent ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platfo ...
- Whole Foods Announces Valentine Weekend Virtual Cook-Alongs, With Proceeds To COVID-19 Relief
Performance Marketing Insider, Laurie Sullivan - Thursday, February 4, 2021
This week, Whole Foods Market announced a series of virtual live cook-alo ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performanc ...
- Jumpshot Vet Eli Goodman Cofounds Datos, Challenge Is Sourcing New Data Sets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
Datos' main data solutions are being used by a select group ...
- Kantar Raises Ad Measurement Standards With Google Data Integration
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Kantar late Wednesday announced an integration with Google Ads Data Hub. T ...
- Google Stops Deleting Robinhood's Critical Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 3, 2021
A new wave of "critical" reviews hit the Robinhood app in Goog ...
- What Ford's Partnership With Google Means
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Goog ...
- Search Engine Ekoru Sees 500% Spike In Traffic After Google Threatens To Pull Out From Australia
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Microsoft's push to fill in after Google threatened to pull out ...
- Google Search, YouTube Advertising Push Alphabet Q4 Revenue To $57B
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
Google's parent company Alphabet reported earnings Tuesday. Revenue in Q4 2020 jump ...
- Moz Launches Technical Certification Class Series
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 2, 2021
Moz on Tuesday announced a Technical SEO Certification Series from Moz Academy, ...
