- What Google Learns When Searchers Don't Click
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 2, 2021
A typically positive search feature for a Google searcher may be go ...
- Microsoft CEO Insists Bing Can Replace Google Search In Australia
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
Microsoft CEO Satya Nadella said the company will step in to fi ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access ...
- Google And Yelp Celebrate, Honor Black-Owned Businesses As Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
Google search interest for "black owned businesses" rose 600% based on Goog ...
- DPAA Expands Board: Adds Digital Media, Programmatic Experts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
DPAA on Tuesday will announce that Ivan Markman, Verizon Media chief busine ...
- Google Adds Icon In Search To Provide More Information
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 1, 2021
Google on Monday added a menu icon to help those searching lea ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Performance Marketing Insider, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as App ...
- Google Deletes Thousands Of Negative Reviews On Robinhood App
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Online brokerage firm Robinhood shut down trading on Thursday as Investors execut ...
- Sabio Advertisers Have Donated $10M Added-Value CTV And Mobile Impressions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Sabio's Cares program allows advertisers to donate their value-added CTV impressions ...
- Apple's Privacy Changes To Send Facebook's Ad Business Into Dark Ages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Proving performance and measurement will become more difficult for Facebook as ...
- 59% Would Opt In To Apple's Privacy Tracking If They Received Relevant Content, Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 29, 2021
Apple iOS users say they agree with the company's latest privacy updat ...
- Apple's Privacy Report Follows Record-Breaking Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
Google and Facebook this week both warned that Apple's privacy changes ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
The focus turns to ecommerce targeted ads on Walmart.com and the Walma ...
- Why Apple Uses Google As Default Search Engine
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 28, 2021
Why does Apple use Google as the default search engine? Apple Seni ...
- TikTok's Ban In India Led Company To Lay Off Hundreds
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 28, 2021
TikTok has announced it will lay off hundreds of workers ...
- Facebook's Decisions To Remove Content Are Overruled By Oversight Board
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 28, 2021
An independent Facebook oversight board issued its first rulings Thursday, overturning fo ...
- It's Not About Reddit's Impact On AMC, GameStop, BlackBerry, Macy's Stocks...
Performance Marketing Insider, Laurie Sullivan - Thursday, January 28, 2021
It may seem like a story about investors being upended by excit ...
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Consumer behavior changed in 2020, making it difficult to follow previous behavior ...
- Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Apple's App Tracking Transparency policy.will require developers to ask for permission wh ...
- Microsoft Advertising Quietly Introduces Multimedia Ad Unit In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Images, text and graphic design are known to appeal to broader audienc ...
- Vimeo Launches Video Lead-Generation Tool For Use In Email Platforms
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 27, 2021
The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among other ...
- Google Starting To Meet Consumer Demand For Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
"We've now seen a few quarters straight where organic click traffic ros ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Internal data shows the company ended 2020 with strong orders and advertis ...
- Microsoft Surpasses $40B In Revenue During Holiday Quarter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Microsoft beat analysts' expectations Tuesday, reporting more than $43.1 billion in reven ...
- Pinterest Makes Bets On Augmented Reality
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 26, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replaci ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic double ...
- Xaxis North America President Talks About Brand Safety
Data & Programmatic Insider, Laurie Sullivan - Monday, January 25, 2021
More than ever, brands must take online measures to protect their ima ...
- Toyota Overtakes BMW In Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, January 25, 2021
COVID-19 challenged the car-buying process in 2020, but not when it ca ...
