- Google Explains Why It Ranks Search Results A Certain Way
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
When visiting the About This Results panel, Google will now show more informati ...
- How To Tell When A New Media Is Worth Exploring
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
The video interview between Didit Co-Founder Kevin Lee and ad guru Dav ...
- Facebook Wants To Become A 'Metaverse'
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
What's a "metaverse" company? Facebook CEO Mark Zuckerberg told his employees about ...
- Search: WHO's Next Step To Rid The Web Of Misinformation
Performance Marketing Insider, Laurie Sullivan - Friday, July 23, 2021
"We pour out too much content," says Christopher Strebel, manager of DC ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
Google, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Med ...
- Startup Surge: Yelp Data Shows Massive Amounts Of New Business Openings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
New U.S. business applications from June 2020-May 2021 experienced the greatest increa ...
- Automotive Goes Through Do-Over
Performance Marketing Insider, Laurie Sullivan - Thursday, July 22, 2021
Some of the do-overs come from Penske Automotive Group, Cox Automotive, a ...
- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday ...
- Google Shows Marketers What Organic Search Traffic Declines Look Like
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google search advocate Daniel Waisberg categorizes various types of website organic traff ...
- Google Ads: 3 Strikes And You're Out
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 21, 2021
Google has begun piloting a three-strike penalty protocol aimed at accounts th ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth indust ...
- Secrets SEO Agencies Won't Tell You
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2021
There's a chance brands don't get the most out of search agen ...
- EU Court To Rule On Google's $2.8B Antitrust Fine
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2021
The European Court of Justice will hear Google’s arguments challenging a $2 ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- Zoom To Acquire Five9 In Bid To Surpass Growth Of Google Meet, Microsoft Teams
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
The deal, which is likely to close in first-half 2022, gives publishe ...
- Google's New Way To Optimize Videos For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Publishers of video content can now use the SeekToAction markup language ...
- Taboola Powers Personalized News Feeds Now In More Than 80 Countries
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Taboola, which powers recommendations, on Monday released numbers reflecting the significant adopti ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services Company
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesd ...
- Microsoft Exchange Hack Caused By China, Biden Says
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 19, 2021
The Biden administration formally blamed China on Monday for a massive hack of Microso ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments acro ...
- TikTok Taps Vimeo To Go After SMB Market
Performance Marketing Insider, Laurie Sullivan - Monday, July 19, 2021
TikTok and Vimeo want to explore ways to support performance marketing. ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
PurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- Mobile Time: App Use Rises As Much As 45% In 2 Years
Performance Marketing Insider, Laurie Sullivan - Friday, July 16, 2021
Brazil tops the list for time spent in apps, which leapt 3 ...
- YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
Pixability to announce an integration with DoubleVerify that gives advertisers new measureme ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers bui ...
- Aurora Backed By Amazon, Uber Latest To Set IPO In Sea Of Public Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
Global M&As and IPOs were hot in the second quarter of 202 ...
- U.S. Sues Amazon For Selling Dangerous Products On Its Marketplace
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 15, 2021
The US Consumer Product Safety Commission says Amazon is selling hazardous produc ...
- Google Ads Optimized Targeting Rolls Out
Performance Marketing Insider, Laurie Sullivan - Thursday, July 15, 2021
A "Signal" in Google Ads under the Demographics tab is for optimiz ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and acro ...
- SFW Capital Partners Takes Majority Stake In Captify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
There's an opportunity to drive mass platform adoption as an industry wi ...