- Google Ads Data Hub Accredited By Media Rating Council
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Google's clean room-based Ads Data Hub for measurement and analytics, which hel ...
- Amazon Surpasses Facebook In Website Tracker Tags
Performance Marketing Insider, Laurie Sullivan - Friday, January 15, 2021
In 2020, companies increased the number of website pages they track consume ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify tren ...
- Google Reportedly Hiding Some Australian News Site Content In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Reports suggest Google has been hiding some Australian news sites from sear ...
- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popul ...
- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Performance Marketing Insider, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of t ...
- Trump's Words Led To Censorship Across Internet, Journalists, Publishers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Trump's words set a new precedent for companies to censor what ...
- Google To Pause Political Ads Through Inauguration Following YouTube's Ban On Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2021
Google will suspend political ads along with any reference to "impeachment, inaugurati ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open a ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- Amazon, Google, Twitter Talk About Cross-Border Data Transfer Federal Privacy Laws At CES
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 12, 2021
Cross-border data transfers will increase the incentive for the federal government ...
- Analyst Downgrades Twitter After Trump Locked Out On Twitter, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Unexpected backing came from Germany and France after President Trump was bann ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consume ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's Account
Performance Marketing Insider, Laurie Sullivan - Monday, January 11, 2021
Media Matters analyzed data from pages about U.S. political news and fou ...
- Harte Hanks Names Industry Veteran Joyce Karel To Chief Commerical Officer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The former MRM//McCann, Wunderman and Digitas executive expands the leadership team ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
With the threat of Amazon Web Services pulling the plug Sunday ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2021
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ...
- Amperity CMO Always Dreamed About Working At Microsoft
Performance Marketing Insider, Laurie Sullivan - Thursday, January 7, 2021
"High growth -- that's what I'm addicted to," said Amperity's recently appoint ...
- Facebook Pages Redesign Eliminates 'Like' Button To Focus On Followers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Facebook's redesign focuses on Followers, a more direct measurement of how t ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric Theory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
S4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...
- Researchers Crack Google's reCAPTCHA Code
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2021
Researcher Nikolai Tschacher found a way to use the Speed-to-Text API fr ...
- WhatsApp To Share Data With Facebook As A Condition Of Use
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 6, 2021
As privacy has become a major focus and differentiator for companies, so ...
- Kantar Partners With Adthena For Its Search Data, Insights
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Data and insights company Kantar will announce an exclusive partnership Tuesday wi ...
- Former Trump Advisor Joins IBM As Vice Chairman
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
IBM, which has been investing in artificial intelligence with a focus ...
- Microsoft Teams Video Conferencing Lands On Dell Monitors As CES 2021 Goes Virtual
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Dell announced three new monitors set to launch in February, dubbed t ...
