- Facebook Ad Targeting Bounces Back In Wake Of Apple iOS 14.5
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
The Facebook Audience Size Report for July 2021 offers a view in ...
- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookiele ...
- The eBay Of Data Ready To Expand Into Other Markets
Performance Marketing Insider, Laurie Sullivan - Monday, July 12, 2021
"eBay doesn't buy or sell baseball cards," said Nick Jordan, founder a ...
- Merkle Buys LiveArea: Details Behind The Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 9, 2021
Craig Dempster, Merkle CEO, opens up about the company's future in comme ...
- Jenna Umbrianna To Co-Run Agency Mediastruction
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 12, 2021
Mediastruction, a women-led media agency, will officially announce this week that veter ...
- News Corp Shutters Knewz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 9, 2021
News Corp launched Knewz service in January 2020 to fend off sear ...
- Microsoft Advertising: Video Extensions Launch In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 12, 2021
Microsoft Advertising on Monday released Video Extensions, giving advertisers the opportunity ...
- InterActive Corp CEO Predicts Apple Next In Line For U.S. Antitrust Crackdown
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 9, 2021
IAC CEO Joey Levin told CNBC on Friday that he believes App ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Performance Marketing Insider, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listi ...
- TikTok Goes After LinkedIn Job Search Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
TikTok has launched a U.S. pilot program that allows users to crea ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77 ...
- DoubleVerify Adds Performance To Protection In Move To Build A Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
CEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadeni ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Performance Marketing Insider, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few mont ...
- Microsoft Debuts Multimedia Ads For Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
The multimedia ad format will use AI and machine learning to combi ...
- Meet Zeta Global's First CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
"Being able to build a brand from scratch is truly every marketer ...
- Google: Behind The Rankings
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 7, 2021
Ranking always has been Google's secret, but Gary Illyes, Google webmaster tren ...
- Facebook, Twitter, Google Threaten To Leave Hong Kong Over Proposed Data Laws
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 6, 2021
Big tech companies threatened to leave Hong Kong Tuesday after the Chine ...
- Nextdoor Steps In Line To Go Public Under Ticker 'KIND'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 6, 2021
Neighborhood network Nextdoor plans to become a publicly traded company through Khos ...
- YouTube Recommendation Algorithm Violates Its Own Policies, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
YouTube's video recommendation algorithm often violates the platform's own content policies, accordi ...
- Google Reminds Search Experts: Don't Use Too Many Internal Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 6, 2021
This is not a new warning from Google, so perhaps it shou ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign availab ...
- Yandex, Grubhub Partner To Launch Self-Driving Delivery On U.S. College Campuses
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 6, 2021
The service will come to select college campuses in the fall. Driverle ...
- Mobile App Spend Tops $34B Worldwide In Q2 2021: App Annie
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 2, 2021
Consumers spent $34 billion worldwide in Q2 2021 on mobile apps ...
- Ad Agencies Frustrated By Job Market
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 2, 2021
People are fleeing the ad industry due to burnout and the desi ...
- TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4
Performance Marketing Insider, Laurie Sullivan - Friday, July 2, 2021
In the coming weeks, TikTok will roll out the option to crea ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmic
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
This most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- Google Tests Seller Ratings In Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Google has begun testing an organic search feature that serves business sell ...
- How Agencies Acquire Data And Their Greatest Needs
Performance Marketing Insider, Laurie Sullivan - Thursday, July 1, 2021
Half of agencies participating in a study outsource data functions and ci ...
- Sen. Warren Urges Investigation Into Google's Alleged Ad Manipulation Via 'Project Bernanke'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Project Bernanke reportedly boosted its own ad-buying platform over competitors. This w ...
- IAS CEO Rings Nasdaq Closing Bell On First Trading Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Integral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasd ...