- Sweepstakes Today's Lawsuit Against Google Shows Effect Of 'Anticompetitive' Labeling
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
Sweepstakes Today has battled Google over an inability to advertise on Goog ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers abo ...
- Netflix, UNIT9 Enable Holograms Inspired By 'Midnight Sky' Movie, Forge Emotional Connections
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
The social hologram and digital microsite, inspired by "Midnight Sky," introduces ...
- Google, Microsoft, Cisco And Others Back Facebook's NSO Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
NSO Group Technologies allegedly "impersonated Facebook as part of a ploy ...
- One-On-One: Inside Merkle Global CEO Craig Dempster's World
Data & Programmatic Insider, Laurie Sullivan - Monday, December 21, 2020
Craig Dempster, global CEO, Merkle, has worked for the customer experience manageme ...
- Search Is Top Channel For Consumers To Discover Brands During COVID-19
Performance Marketing Insider, Laurie Sullivan - Monday, December 21, 2020
Some 20% of respondents to a survey discovered new brands through sear ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 18, 2020
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19
Performance Marketing Insider, Laurie Sullivan - Friday, December 18, 2020
For Algolia's first State of Search and Discovery report, 500 business a ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations ne ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Performance Marketing Insider, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Orea ...
- Facebook Places Newspaper Ads Slamming Apple's IDFA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
"Brands and consumers both lose to Apple," said Conor Ryan, StitcherAds CI ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- What To Expect From Mobile Ad Spend
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 16, 2020
Mobile ad spending in the United States is forecast to reach $96. ...
- How Internet Speeds Changed During COVID-19
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 16, 2020
The COVID-19 pandemic temporarily shutdown workplaces and schools across the country, b ...
- Amazon Surpasses Facebook In Website Tracker Tags
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 16, 2020
Research from Ghostery, a free privacy and security-related browser extension, found th ...
- AI Synthesizes Content For Entertainment Into Multiple Languages -- Advertising, Live Sports To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Deepdub will announce the launch Wednesday of a platform aimed at revolutionizi ...
- Amazon Partners With Twitter To Deliver Tweets In Its Cloud Infrastructure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 15, 2020
The deal marks the first time Twitter has leveraged the public clo ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Ecosia Becomes Default Search Engine Option On Some Apple Products
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 15, 2020
Ecosia, a search engine that promotes privacy first, is now available ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for compani ...
- Reaction To Massive Google Outage Demonstrates World Dependence On Gmail, YouTube, Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
Google acknowledged Monday that multiple services and websites went down, affecting business ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Boomers Become YouTube Innovative Content Creators In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
With 58% of people open to watching digital content made by creato ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Performance Marketing Insider, Laurie Sullivan - Monday, December 14, 2020
Chatbots and virtual assistants can help B2B companies close the gap, ...
- A Facebook Breakup Could Take Three To Five Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The FTC and 46 state attorneys general on Wednesday filed separate lawsui ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attachi ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada ...
