- Google's Kantak Vows To Improve Automation, Develop Lift As Performance Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Darshan Kantak, VP product management for Google Ads and Search, has ...
- Half Of Microbusiness Owners Experiencing Negative Impacts From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
Yahoo Small Business today released findings of the 2021 Microbusiness Outlook Repor ...
- Data About Americans Given To Hundreds Of Little-Known Firms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
The data ends up in the hands of companies in China, Russi ...
- Integral Ad Science Set To Debut On NASDAQ As More Media Companies File To Go Public
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
Outbrain and System1 execs reached separate deals to take the companies throu ...
- Microsoft Grows Legal Team, Admits Rising Tech Regulations
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 29, 2021
Microsoft will increase its legal and corporate affairs unit by 20%, repor ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announc ...
- Mozilla, Killi Give Consumers Choices On Who Benefits From Their Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
Mozilla is taking a slightly different privacy approach from Apple, Google, a ...
- Publishers Gain IAB Tech Lab Supply-Chain Validation Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
IAB Tech Lab announced Tuesday the release of an automated service f ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- How IBM Watson Advertising Plans To Use AI To Reduce Bias
Performance Marketing Insider, Laurie Sullivan - Monday, June 28, 2021
Developers often are unaware of the bias their models have, and m ...
- IBM Watson Embarks On Project To Reduce Bias In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
The research will rely on IBM's open-source AI technology and use campai ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition Corp
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
SPACs -- special purpose acquisition companies -- are becoming increasingly popular ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these typ ...
- YouTube Gains Naming Rights To L.A. Venue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
YouTube gained its first naming-rights deal, a 6,000-seat performance venue at t ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
Performance Marketing Insider, Laurie Sullivan - Friday, June 25, 2021
The company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Zeta And Dun & Bradstreet Alliance Creates New Data Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
The new market segment -- business-to-person (B2P) -- combines consumer and busine ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Apple Search Ads Expand To Mainland China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Apple launched search ads in the U.S. about five years ago. Th ...
- YouTube Influencer Sells His Search Data On eBay
Performance Marketing Insider, Laurie Sullivan - Thursday, June 24, 2021
Here's how much YouTube celebrity and Instagram influencer Rafael Neugart got f ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5B
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Integral Ad Science has joined a growing list of ad-tech companies fili ...
- AI: Experts Voice Concerns Over Its Ethical Design And Focus On Profits, Social Control
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Experts say there's a lot at stake, and are concerned that ...
- Standalone Gmail Campaigns Become Read Only
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 23, 2021
All standalone Gmail campaigns will become read-only beginning July 8, according to Google. Markete ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- Reaching Rural Shoppers On Amazon Prime Day Who Spend More
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 22, 2021
Adobe Analytics and Salesforce released Amazon Prime Day data Tuesday with unexpect ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading t ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- Facebook Gets Oculus In-Game Ad Test Yanked From Resolution Games
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Less than a week after Facebook announced plans to roll out i ...
- Brave Search Launches, Roadmaps A Privacy Search Engine Without Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Brave becomes a formidable competitor Tuesday to Google Search, Microsoft Bing a ...
- How HUMAN, Google, Facebook Make It More Expensive To Commit Cybercrime
Data & Programmatic Insider, Laurie Sullivan - Monday, June 21, 2021
"We had to disrupt the economics of cybercrime," said HUMAN CEO Tam ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?
Performance Marketing Insider, Laurie Sullivan - Monday, June 21, 2021
Advertising on Amazon now costs $1.20 per click on average, up 2 ...