- Rubicon, Microsoft, Unilever Join Amazon's The Climate Pledge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Net zero carbon by 2020 may seem ambitious, but it's Amazon's missi ...
- Why 'Why' Became A Top Search Term Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
People searched more for answers, asking "why is the sky orange?" duri ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Avis made a pledge promise and formed partnerships, Alex Sutton III, digit ...
- Google Announces Updates To Search Console API
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 9, 2020
Google on Wednesday announced updates to its Search Console API. The update includ ...
- Marketers Unprepared For Changes To Come In 2021, Studies Show
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 9, 2020
What will it take for consumers to return to shopping in-store? ...
- Senate Democrats Push Google To Improve Ad Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Senators Amy Klobuchar and Mark Warner stepped in to lead 11 senato ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- Former Salesforce Chief Scientist Takes On Google By Building A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
The former Salesforce chief scientist wants to take on Google, helping peop ...
- ActionIQ Expands Executive Team As Revenue Skyrockets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
On the heels of 100% year-over-year revenue growth, ActionIQ today announced t ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual even ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
"Google has taken hundreds of millions of dollars from us to adverti ...
- Apple Privacy 'Nutrition Labels' Set To Take Effect On Tuesday
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
Apple delayed its permission to track with an opt-in option until ne ...
- How U.S. Will Get A Federal Privacy Law Affecting Online Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, December 7, 2020
"California will have its own dedicated agency that enforces CPRA, which wi ...
- The Focus Of Google's Core Algorithm Update
Performance Marketing Insider, Laurie Sullivan - Monday, December 7, 2020
Just days into the holiday season, Google announced on Twitter the rollo ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit fr ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,0 ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose t ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of t ...
- The Price Of Content-Related Keywords, Features Of Best-Performing Texts
Performance Marketing Insider, Laurie Sullivan - Thursday, December 3, 2020
SEMrush's report analyzes data on Google, Twitter and other platforms as we ...
- How Much Do Amazon, Facebook, Google Employees Donate Annually To Charity?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The tech giants' employees are known to make extravagant salaries, with so ...
- Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The predictions in the Google Shopping Gift Guide are based on Goog ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industr ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify wi ...
- YouTube Looks Back At Top Videos, Ads Of 2020 That Engaged, Inspired Viewers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
YouTube's look back at a unique year celebrated the most popular video ...
- How Increases In Online Ad Spend Lead To Record Cybercrime
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 1, 2020
A study by McAfee and 3Gem found 34% of respondents have be ...
- Adthena Makes Local Competitive Search Data Available For Use With Multiple Media Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Adthena on Tuesday gave brands greater insight into their search campaigns bas ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing ...
