- YouTube Looks Back At Top Videos, Ads Of 2020 That Engaged, Inspired Viewers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
YouTube's look back at a unique year celebrated the most popular video ...
- How Increases In Online Ad Spend Lead To Record Cybercrime
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 1, 2020
A study by McAfee and 3Gem found 34% of respondents have be ...
- Adthena Makes Local Competitive Search Data Available For Use With Multiple Media Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Adthena on Tuesday gave brands greater insight into their search campaigns bas ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing ...
- Facebook News To Launch In UK In January, Will Pay Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook News will compete with Google News, offering curated, personalized top stori ...
- NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To Success
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 29, 2020
When the theatrical release of "Trolls World Tour" failed to materialize aft ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Performance Marketing Insider, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the large ...
- Ecommerce Sites Set Thanksgiving Day Record, Outperform 2019
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Thanksgiving Day hit record consumer spending of $5.1 billion, up 21.5% year-on-ye ...
- Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Almost half of Gen Z and Millennial beauty shoppers buy more beau ...
- UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
The U.K. on Friday introduced a dedicated Digital Markets Unit within t ...
- The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 29, 2020
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find So ...
- Facebook Conversion-Lift Tool Suffered Glitch
Performance Marketing Insider, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affect ...
- Facebook Partners With BBB, Enforcing Its Advertising Policies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Facebook wants advertisers to follow its ad rules using "more ethical marketi ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Amazon this week launched several initiatives to crack down on trademark issu ...
- Marchex Ties Revenue-Generating Conversations To Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Marchex has developed technology that ties revenue-generating conversations to the specific marketi ...
- Online's $3 Billion Shopping Days Driving Retail: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% Yo ...
- Brands Talk -- What Does Yours Say Without Saying It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand se ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 24, 2020
Consumers are focused on how online shopping impacts the environment, driving eco-relat ...
- Black Friday Redefined In Google, Wyclef Jean Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
Black Friday took on new meaning Monday with the Grammy-winning artist Wycl ...
- Ad-Lib Creates President Of Americas Role, Appoints Visual IQ Co-Founder Manu Mathew
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
In the new role, Mathew will support expansion and make it easi ...
- Atypical Shopping Patterns For Black Friday May Point To A Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
To minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers a ...
- Apple Security Chief Accused Of Bribing Sheriff's Officers With iPads
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 23, 2020
The grand jury in Santa Clara, California, indicted Apple chief security officer Thom ...
- A Startup Pays Consumers For Privacy-Compliant Data It Sells To Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 23, 2020
Last week Killi began rolling out PayCheck, an opt-in reoccurring weekly payme ...
- Google Search Comprehends More -- How Much More?
Performance Marketing Insider, Laurie Sullivan - Monday, November 23, 2020
What if between every question the person in conversation lost their tra ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority sha ...
- Apple, Google, Facebook, Twitter Threaten To Leave Pakistan Over Censorship
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Amazon, Facebook, Google, Twitter, and other Asia Internet Coalition members have threaten ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in t ...
