- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream eve ...
- Microsoft Reports Another Hack, Threat To Future Of Email Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft today reported yet another large-scale email system hack. This attack com ...
- Facebook Ends Ban On Covid-19 Posts Asserting Virus Man-Made
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 27, 2021
Facebook ended its ban on posts asserting Covid-19 was man-made or manufacture ...
- Google Rolls Out Travel Ad Updates As Fraud In Market Rises
Performance Marketing Insider, Laurie Sullivan - Thursday, May 27, 2021
Competition in travel ads increases as pent-up demand explodes. ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- Google Promises Not To Build A Privacy 'Backdoor'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Google Marketing Livestream will kick off Thursday with a focus on chan ...
- Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 26, 2021
Marketers like to know -- and actually depend on knowing -- t ...
- Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Pencil, backed by several influential investors, has launched a platform that lear ...
- Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Verizon Media on Tuesday announced the launch of a self-service, full-funnel DO ...
- Mondelez Runs Google Ads, Oracle Bluekai Campaign In Pakistan To Honor Teachers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Mondelez's tribute campaign showed that despite pandemic-related challenges, Pakistan's teachers found ...
- Stirista Launches New Division, AccessB2B
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 25, 2021
A gap in the business-to-business landscape led Stirista this week to laun ...
- Russia, U.S. Take Different Approaches As Google Given 24 Hours To Remove Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 24, 2021
Russia's communications watchdog Roskomnadzor on Monday gave Google 24 hours to dele ...
- YouTube Nudges Channels To Become Partners, Serves Ads Without Sharing Profits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 24, 2021
YouTube's terms of service will change June 1, putting the focus ...
- Facebook Explains Ad Review Process
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 24, 2021
Facebook can make ad campaigns sit in limbo for days while ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Data & Programmatic Insider, Laurie Sullivan - Monday, May 24, 2021
Sidecar's recent report analyzes a year's worth of data, providing insights f ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Performance Marketing Insider, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 yea ...
- Ad-To-Store Measurement Platform Launches For Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Eye Square on Monday will launch an ad measurement platform that tel ...
- Merkle Puts Search Purpose At Top Of List For Campaign Building
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Merkle wants to build a platform to help marketers understand why peop ...
- Snap Buys AR Company, Gives Glasses To Content Storytellers
Performance Marketing Insider, Laurie Sullivan - Friday, May 21, 2021
Snap accomplished something Google and Facebook could not -- finding a ho ...
- Google To Open Physical Store In New York
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 20, 2021
Google said on Thursday it plans to open its first physical sto ...
- Why Google Made Changes To Its Design Language
Performance Marketing Insider, Laurie Sullivan - Thursday, May 20, 2021
Design and color act as a first impression, especially for apps ...
- Amazon Advertising And GroupM Work On Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 19, 2021
Amazon Advertising and GroupM are working together to help brands add Amaz ...
- Google, Shopify Expand Partnership, Sellers Feature Products In More Places
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 19, 2021
Shopify's more than 1.7 million sellers can pitch across many of Google ...
- Google Launches Tools To Grow App Business, Connect Brands With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 20, 2021
Google released app advertising solutions Thursday during the week of I/O ...
- Data Limitations Force Industry To Create New Ad Optimization Methods
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 19, 2021
Marketers' transition to first-party data has blind spots, despite analysts' efforts ...
- Google Pushes Boundaries Of AI For Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
At Google's virtual I/O conference today, the company announced new features a ...
- Google LaMDA Makes Conversation With You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for t ...
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
During Hall's more than 12 years at Microsoft, the company has w ...
- Microsoft: Where Brand Loyalty Fits And The Impact Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 17, 2021
Microsoft calls its strategy to reach consumers impacted by economic and person ...