- Apple Engineer On Ads Team Forced Out By Cancel Culture
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 17, 2021
The former Apple engineer, who was fired following an employee protest ov ...
- Marketing Ops Fail: Marketers Challenged By Pandemic
Performance Marketing Insider, Laurie Sullivan - Friday, May 14, 2021
Marketers have been forced to examine their marketing operations' effectiveness to impro ...
- Google Analytics Will Soon Work Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Google on Thursday announced privacy features that allow marketers to gain insigh ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Clinch on Thursday announced it has received $10 million in Series ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth ...
- Yext Runs First TV Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Yext began running a 1990s-themed integrated marketing campaign earlier this week ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and i ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for markete ...
- Oracle Moat Integrates Directly Into Taboola
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Oracle Moat Measurement's integration into Taboola Ads, which powers recommendations across t ...
- How Apple iOS 14.5 Update Changed Facebook Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Facebook anticipated that Apple's changes would impact how the company receives a ...
- Marketing, Sales Teams Least Data-Driven Departments
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, abo ...
- Yelp Ad Business Adds Self-Serve, Copy, Tracking, Budget Options
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Yelp on Tuesday announced several features, from ad copy guidance to budg ...
- What Agencies Say About The Job Market
Performance Marketing Insider, Laurie Sullivan - Monday, May 10, 2021
Ad agencies say there are many openings for the ideal candidate. Public ...
- Microsoft Search Volume Identifies Post-Pandemic Trends
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 10, 2021
Microsoft Advertising released data Monday intended to clear up misconceptions about keywor ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- YouTube Brandcast Delivered: What It Means For Advertising, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- ...
- Survey Of CMOs Evaluates Advertising Creative Performance, Impact
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 4, 2021
Evaluating creative performance is key to successful campaigns, according to a surv ...
- Verizon Media Sold, Company Renamed Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Apollo Global Management will pay about $5 billion to acquire Verizon Medi ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- Google To Help Vodafone Build Data Services
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 3, 2021
Vodafone Group and Google Cloud have partners to jointly develop data services, t ...
- Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, May 3, 2021
"I believe in the value exchange, but I don't think we ne ...
- Is Apple Holding Back To Stifle The Web Or Create A Monopoly?
Performance Marketing Insider, Laurie Sullivan - Monday, May 3, 2021
One Google Chrome developer makes the case that if Apple allowed re ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on t ...
- OpenWeb Integrates With LiveRamp To Focus On Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
OpenWeb's purpose makes the partnership unique. It's a social engagement platform th ...
- Marketers Ready For Automation In Branding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Perceptions are changing when it comes to automating every bit of t ...
- Sale Of Verizon Media, Including Yahoo, To Apollo Global Could Be Announced Monday: Report
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 2, 2021
Private equity group Apollo Global Management is close to acquiring Yahoo a ...
- Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 2, 2021
CreativeX's technology aims to reveal how people are represented in advertising, includi ...
- Apple App Store Breaks Competition Rules, EU Says
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 30, 2021
The European Commission on Friday said Apple has abused its dominance ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially f ...
- Facebook Digs Deeper Into Commerce To Navigate Apple's Privacy Changes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
Facebook COO Sheryl Sandberg said on the company's earnings call this we ...