- How Neustar Changes Customer Identity Data Management
Data & Programmatic Insider, Laurie Sullivan - Monday, April 5, 2021
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need ...
- How Google's Path To Ecommerce Looks Different Than Amazon's
Performance Marketing Insider, Laurie Sullivan - Monday, April 5, 2021
When talking about "the elephant in the room" these days, it's sometim ...
- Facebook Explores Ranking Some Key Content Categories Differently
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 2, 2021
Facebook has been exploring how and whether to rank some important conte ...
- The Fourth-Party Cookie - How It Looks And Acts
Performance Marketing Insider, Laurie Sullivan - Friday, April 2, 2021
Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might g ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential good ...
- Google To Detail FLoC Targeting Nuances In Coming Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
Google began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Inside Sundar Pichai's Head
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Asked for lessons learned since taking over the helm at Google, C ...
- Google Gets 20 Times More Data From Android Devices Than Apple Gets From iOS
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Trinity College Researcher Douglas Leith told Ars Technica that Android and i ...
- Google Cancels April Fools' Pranks
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Google canceled April Fools' pranks on Thursday, stating that the reason w ...
- MWC: Big Tech Names Are Physical No-Shows
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
This year's Mobile World Congress (MWC) show in Barcelona took a beati ...
- Pinterest Launches Its First B2B Ad Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets ...
- Wyndham's Road-Tripper Campaign Hits The Road As Hotels Ramp Up Incentives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
In the latest PSA-style video launched today, Oliver Hudson is the voi ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online da ...
- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will all ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to bran ...
- Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
Automotive Ads, announced Wednesday, are rolling out in the U.S. and t ...
- White Ops Takes On Human Rebrand
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Securi ...
- P&G Widens The Screen On Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
The company's Widen the Screen program aims to broaden portrayals of Bla ...
- Infutor Exec Passed Up A Job At HBO To Work With Data
Data & Programmatic Insider, Laurie Sullivan - Monday, March 29, 2021
The road to Infutor took Zora Senat from an internship at F ...
- Consumers Reboot, From Brands To Relationships, Data Shows
Performance Marketing Insider, Laurie Sullivan - Monday, March 29, 2021
A Harte Hanks study shows positive attitudes driven by the COVID-19 vacci ...
- Microsoft Taps Suzy For Real-Time Consumer Research, Survey Finds Preference For Minimalism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 26, 2021
The latest report focuses on behavior and trends in various subjects, includi ...
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
Staged animal rescues depicting cruelty are being banned on YouTube after sever ...
- Tech Titan CEOs Look To Algorithms, Transparency To Resolve Section 230 Challenges
Performance Marketing Insider, Laurie Sullivan - Friday, March 26, 2021
The Facebook, Google and Twitter CEOs were grilled for answers regarding chang ...
- Microsoft Ad Suggestions Offers Auto-Apply
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft Advertising users could begin seeing ad suggestions with auto-apply as ear ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search markete ...
- Google Delays FLoC Testing In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Google will be doing FLoC tests in the U.S. and is "worki ...
- Arizona Senate Skips Vote On Bill To Regulate Apple, Google App Stores
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 25, 2021
The Arizona State Senate, scheduled to vote on a bill Wednesday, wou ...
- Apple's Privacy Framework Already Affecting Downloads, Login Metrics, Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, March 25, 2021
Some 40% of consumers agree with the IDFA random device identifier App ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertisi ...