- Online Advertising Creativity / Video: Brand Integration/Product Placement: Bradley and Montgomery (BaM) / Microsoft / Internet Explorer 9 Launch: Mike Tompkins Video
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Instead of going the usual route of placing its product in t ...
- Online Advertising Creativity / Video: Brand Integration/Product Placement: Believe Entertainment Group / HP & Intel / "The LeBrons"
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
HP & Intel hooked up with the hoopster everybody loves to ha ...
- Online Advertising Creativity / Sponsorship: OMD / Quaker Oatmeal / Amazing Starts with the Heart
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In the face of strong competitive pressure, limited budgets, and eroded sha ...
- Online Advertising Creativity / Sponsorship: Publicis Modem / General Mills/BETTY CROCKER FRUIT FLAVORED SNACKS / NICKELODEON PLAY TO DONATE
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
By utilizing current site content, Nickelodeon's shockwave.com and Betty Crocker Fruit Flavor ...
- Online Advertising Creativity / Sponsorship: JL360 Media / DeLonghi / DeLonghi & JustLuxe 2010 Holiday Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
DeLonghi wanted to position its products as the perfect gift, as we ...
- Online Advertising Creativity / Social: Use of Twitter: Mullen / JetBlue / Twitter Firsts
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Social is an integral part of how JetBlue thinks, acts and behav ...
- Online Advertising Creativity / Social: Use of Twitter: Initiative / Kia / Kia Optima Jam
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Faced with the task of building buzz about the Kia Optima duri ...
- Online Advertising Creativity / Social: Use of Twitter: HBO / HBO / @trubloodhbo
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In building hype for its upcoming fourth season, HBO's True Blood play ...
- Online Advertising Creativity / Social: Use of Fan Page: 360i / Coca-Cola / The Coca-Cola Facebook Community
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
With the largest community of any brand on Facebook, Coca-Cola still wor ...
- Online Advertising Creativity / Social: Use of Fan Page: HBO / HBO / Game of Thrones - Facebook Page
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In order to turn existing loyal fans of the Game of Thron ...
- Online Advertising Creativity / Social: Use of Fan Page: Deep Focus / Microsoft/Windows Phone 7 / Windows Phone 7 Facebook Demo
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
To illustrate the biggest benefits of the new Windows Phone, Deep Foc ...
- Online Advertising Creativity / Social: Creative Use of Facebook Self-Serve Ads: Zimmerman Advertising / QVC / I Heart Shopping
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Zimmerman Advertising went minimalist for QVC by using limited copy plus brandtaili ...
- Online Advertising Creativity / Social: Creative Use of Facebook Self-Serve Ads: Red Square Agency / Red Square Agency / Red Square Agency Facebook Ads
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Red Square Agency wanted to see if ridiculous, entertaining ads would outperfo ...
- Online Advertising Creativity / Social: Campaign: OMD / FritoLay, Lay's, SunChips and Tostitos / FritoLay All-Natural Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The FritoLay Farmville partnership combines the scale and engagement of social gamer ...
- Online Advertising Creativity / Social: Campaign: MediaVest / Mattel/Hot Wheels / Hot Wheels Thrilling Experiences
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Hot Wheels changed the perception of the brand, becoming a brand f ...
- Online Advertising Creativity / Social: Campaign: Hewlett-Packard / Hewlett-Packard / Hewlett-Packard Case Study
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Hewlett-Packard demonstrated consumer recommendations can generate new followers on social media a ...
- Online Advertising Creativity / Social: App as Advertising: MMB (McCarthy, Mambro & Bertino) / Subway / Subway - Build My Sub Facebook App
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
McCarthy, Mambro & Bertino created a Facebook application that allowed people ...
- Online Advertising Creativity / Social: App as Advertising: Isobar / Yahoo! Sports / Yahoo! Sport Grudge Judge
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Isobar and Yahoo! Sports elevated the idea of conversations in social med ...
- Online Advertising Creativity / Social: App as Advertising: Isobar / Dolby Laboratories / Dolby Update Theater
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In an interesting use of social media to display Dolby's strengths, th ...
- Online Advertising Creativity / Search Marketing: SEO Campaign: space150 / DecoPac / Cakes.com Redesign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Sometimes having a generic Web site name isn't enough to increase sear ...
- Online Advertising Creativity / Search Marketing: SEO Campaign: Optify / St. Petersburg Times / St. Petersburg Times/Tampabay.com SEO Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Facing challenges to maintain traffic growth for its online editorial news site ...
- Online Advertising Creativity / Search Marketing: SEO Campaign: Covario / Nikon / Nikon Digital Cameras
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Nikon realized significant benefits using SEO at a rate more effective th ...
- Online Advertising Creativity / Search Marketing: SEM Campaign: MediaCom / Volkswagen / Super Bowl Search Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
It takes time before some new products catch the attention of consumer ...
- Online Advertising Creativity / Search Marketing: SEM Campaign: iProspect - SEM Agency / Gap, Inc. / Piperlime Product Feed Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Gap can tie a 136 percent jump in revenue to automating sear ...
- Online Advertising Creativity / Search Marketing: SEM Campaign: Covario / Lenovo / For Those Who Do
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Branding Lenovo to reflect its acquisition of IBM personal computers wasn't ea ...
- Online Advertising Creativity / Rich Media: Single Execution: The Visionaire Group / DreamWorks Animation / Kung Fu Panda 2 YouTube Brand Channel
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
A branded YouTube channel turned into an interactive experience to promote t ...
- Online Advertising Creativity / Rich Media: Single Execution: PHD / HBO / True Blood Season 4
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
To promote the Season 4 premiere of HBO's True Blood, PHD creat ...
- Online Advertising Creativity / Rich Media: Single Execution: Glow Interactive / USA Network / White Collar HTML 5 Ad
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
iPad users who visited the New York Times HTML5 Web site Janua ...
- Online Advertising Creativity / Rich Media: Campaign: Ryan Partnership / Unilever / Magic Johnson Journey to Comfort Rich Media
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Ryan Partnership aimed to establish credibility with Dove Men+Care's target, men ag ...
- Online Advertising Creativity / Rich Media: Campaign: mOcean / Walt Disney Studios Home Entertainment / Toy Story 3 Banner Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
To promote the release of the Toy Story 3 Blu-ray Combo Pac ...
