- Online Advertising Creativity / Rich Media: Campaign: AvatarLabs / Walt Disney Studios / PIRATES OF THE CARIBBEAN: ON STRANGER TIDES : Online Banner Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Avatar Labs used rich media effectively both to tease new viewers a ...
- Online Advertising Creativity / Mobile Marketing: SMS Campaign: Vibes Media / AETN / Criss Angel Mindfreak: An Interactive Mind Experiment
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
By actually making the SMS engagement part of his on-air act, magici ...
- Online Advertising Creativity / Mobile Marketing: SMS Campaign: Signal / Redbox / redbox = relationships + rentals
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
They seem to go together - old-school physical media rentals and t ...
- Online Advertising Creativity / Mobile Marketing: SMS Campaign: Kargo / Rolling Stone / Garnier Fructis / Kargo / Bonnaroo SMS Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Aside from yelling into friends' ears, texting was probably the most comm ...
- Online Advertising Creativity / Mobile Marketing: in-App Advertising: Imano / AB InBev - Stella Artois / Stella Artois Holiday iAd
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In this deeply engaging iAd, Imano first played the brand's tongue-in-cheek I ...
- Online Advertising Creativity / Mobile Marketing: in-App Advertising: Deep Focus / Cosmopolitan / Cosmopolitan Boulevard
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Taking a unique approach for a fashion/lifestyle publisher, Cosmopolitan worked with De ...
- Online Advertising Creativity / Mobile Marketing: in-App Advertising: AvatarLabs / Walt Disney Studios / TANGLED : iAd
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Mixing well crafted video and character content from Disney's Tangled, with Apple' ...
- Online Advertising Creativity / Mobile Marketing: Campaign or Single Execution: VML / Gatorade / G Series: Sports Illustrated iPad App
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The G Series Sports Illustrated iPad App targets Gatorade's top influencers ...
- Online Advertising Creativity / Mobile Marketing: Campaign or Single Execution: PHD / Discovery Channel / Storm Chasers Season 4
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
PHD partnered with Medialets to create this unique experience for users w ...
- Online Advertising Creativity / Mobile Marketing: Campaign or Single Execution: MTV Networks, PHD and Starbucks / PHD/Starbucks / "What's Your Starbucks Signature?"
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Whether thirsting for fame, or simply wanting to express your appreciation f ...
- Online Advertising Creativity / Mobile Marketing: App as Advertising: Kirshenbaum Bond Senecal + Partners / Give Back Brands Inc. / Someday by Justin Bieber
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Knowing what's in today's teens' hands and minds, Someday Fragrance chose t ...
- Online Advertising Creativity / Mobile Marketing: App as Advertising: HISTORY / HISTORY / The Civil War Today App
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
You don't have to be a vampire to experience the Civil Wa ...
- Online Advertising Creativity / Mobile Marketing: App as Advertising: Evolution Bureau / Juicy Fruit / Sweet Talk 2.0
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
It all starts with a simple and sweet idea: Pick from ...
- Online Advertising Creativity / Home Page Takeover: Think Jam / 20th Century Fox - Home Entertainment / Predators - Home Entertainment Release
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
There's nothing subtle about Think Jam's takeover promoting the DVD and Blu-r ...
- Online Advertising Creativity / Home Page Takeover: MAUDE / FX / 'Sons of Anarchy' Page Burn Takeover
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
For a takeover ad aimed at driving tune-in for the third seas ...
- Online Advertising Creativity / Home Page Takeover: Dailey, Initiative / Intuit/TurboTax / TurboTax
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Making tax filing an inviting topic is never easy. But Dailey a ...
- Online Advertising Creativity / Gaming: In-Game Advertising: Mullen / Department of Defense / MyFuture
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Government agencies have been slow to adopt social networks and digital advertisi ...
- Online Advertising Creativity / Gaming: In-Game Advertising: Moxie / Verizon Wireless / Verizon Wireless' Sponsorship of Alan Wake
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Combining the real with the virtual world, Moxie designed a campaign ...
- Online Advertising Creativity / Gaming: In-Game Advertising: Campbell Ewald / Chicken of the Sea / Chicken of the Sea -- 2011 Casual Online Gaming
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Campbell Ewald partnered with gsn.com to develop the Chicken of the S ...
- Online Advertising Creativity / Gaming: Advergaming: SapientNitro / California Travel & Tourism Commission / California - The Game
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Providing a colorful tour of iconic sites in California, SapientNitro designed ...
- Online Advertising Creativity / Gaming: Advergaming: Meebo Inc. / OMD/ Nissan/ Nissan Quest / Load 'N' Go: The Game
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Getting parents to take time from their busy day to interact wi ...
- Online Advertising Creativity / Gaming: Advergaming: Digitas / BUICK / BUICK SLINGSHOT GREYSTRIPE MOBILE AD GAME
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Mobile seemed like the perfect medium to promote the 2011 Buick Rega ...
- Online Advertising Creativity / Email: Marketing Campaign: StrongMail / Travelocity / Travelocity Win-Back Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Maintaining engagement with travel consumers in order to remain top-of-mind is essenti ...
- Online Advertising Creativity / Email: Marketing Campaign: Responsys / REI / REI Gearmail® Newsletter Redesign: 2011
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Responsys worked with REI, an outdoor gear and apparel retailer, to redesi ...
- Online Advertising Creativity / Email: Marketing Campaign: Acxiom Integrated Agency / Bing / Plan a Night Out
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Bing's "Plan a Night Out" member email campaign merged creative and strate ...
- Online Advertising Creativity / Email: CRM Campaign: Infogroup / HP Home and Home Office Store / HP Customer Revival Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
With a targeted, three-part message series, HP and Infogroup were able ...
- Online Advertising Creativity / Email: CRM Campaign: EURO RSCG Worldwide / Oppenheimer Funds Inc. / Globalize Your Thinking
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The financial advisor, Euro RSCG Worldwide knew, is always on-the-go, and nee ...
- Online Advertising Creativity / Email: CRM Campaign: Cendyn / Best Western / Best Western Rewards Loyalty Program
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
With over 11 million members, Best Western Rewards is already one ...
- Online Advertising Creativity / Contest/Promotion/Sweepstakes: Studiocom / Dunkin' Donuts / Unfreeze It
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
For client Dunkin' Donuts, Studiocom created a truly unique promotion. ...
- Online Advertising Creativity / Contest/Promotion/Sweepstakes: space150 / Dairy Queen / Mini Blizzard Treatment
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
For Dairy Queen, space150 created a successful social media and marketing campai ...