- Showrooming Is More About Confidence Than Comparison
Data and Targeting Insider, Steve Smith - Friday, September 7, 2012
A new consumer behavior has emerged, using smartphones in store aisles. B ...
- Just One More Thing: Amazon's New Fire Models Are All Ad-Subsidized
MoBlog, Steve Smith - Friday, September 7, 2012
Amazon forgot to mention very clearly yesterday that all of its upcomi ...
- Lean-Back With Benefits: Discovery Vs. Search In T-Commerce
Mobile Insider, Steve Smith - Thursday, September 6, 2012
As we continue to explore the complexities of interactivity with devices a ...
- How To Succeed In App Marketing Without Really Trying...To P.O. The FTC
MoBlog, Steve Smith - Thursday, September 6, 2012
'Congratulations!' You have chosen to enter the exciting field of app marketin ...
- OnSwipe: Tablet Use Meteoric for Partner Moguldom's African-American Audiences
Mobile Marketing Daily, Steve Smith - Wednesday, September 5, 2012
When formatting content specifically for the tablet browser, Moguldom has seen massi ...
- We May Need More Kittens: OMD Adding Sponsored Video To Showyou iPad Video Aggregator
MoBlog, Steve Smith - Wednesday, September 5, 2012
Integrating brand messages into the content well is a fine idea, b ...
- The Netflix Effect: In A Multi-Screen World, Being Seamless Is The Next Big Task
Mobile Insider, Steve Smith - Tuesday, September 4, 2012
Multi-screen media user is as much about sequential use of multiple devic ...
- Walmart Tests In-Store Self-Checkout With iPhones
Mobile Marketing Daily, Steve Smith - Tuesday, September 4, 2012
The mobile self-checkout model could get a boost if Walmart follows throu ...
- Up To 40% Of Mobile Ad Clicks May Be Accidents Or Fraud?
MoBlog, Steve Smith - Tuesday, September 4, 2012
An app marketing platform claims that in a recent six-week survey ...
- The Emotional Complexity Of Coffee And Donuts
Data and Targeting Insider, Steve Smith - Friday, August 31, 2012
Can marketers use smartphone surveys to tap into the deepest motives a ...
- Cheap At The Price: Cost Of Acquiring New App Users Creeps Upward
MoBlog, Steve Smith - Friday, August 31, 2012
The cost of acquiring a loyal app user has been creeping ...
- Leaning In Halfway: Being Tablet-Friendly
Mobile Insider, Steve Smith - Thursday, August 30, 2012
The smartest tablet-friendly Web sites seem to be thinking harder than mo ...
- Placed Analytics Finds Mobile Often Really Means 'Mobile'
MoBlog, Steve Smith - Thursday, August 30, 2012
About a third of mobile apps measured by location analytics firm Plac ...
- Moms Mobilized: Smartphones Prominent In Back-To-School Planning
Mobile Marketing Daily, Steve Smith - Wednesday, August 29, 2012
Mobile devices are becoming as common to the back-to-school ritual as figh ...
- The Five Dirty Words Apple Geniuses Can Never Say At The Bar
MoBlog, Steve Smith - Wednesday, August 29, 2012
From language to tone to responses to your body language, the App ...
- Mobility Illustrated: Comcast Xfinity Gets The Apple Vibe? Really?
Mobile Insider, Steve Smith - Tuesday, August 28, 2012
Well, maybe their agency Goodby Silverstein gets the Apple vibe, mainly. B ...
- Magazine Mobile Codes Up 107%, Now On 10% Of Ads
Mobile Marketing Daily, Steve Smith - Tuesday, August 28, 2012
Print needs digital. Magazines and their advertisers are rushing faster than ev ...
- Mobile In, Mobile Out: 'WSJ' Reporters Vlog From The Field
MoBlog, Steve Smith - Tuesday, August 28, 2012
"WSJ" and Tout are giving over 2000 reporters the ability to captu ...
- Apple Patent Win Leaves Unclear Implications For Mobile Marketing
Mobile Marketing Daily, Steve Smith - Monday, August 27, 2012
Will the Apple versus Samsung decision put a chill on Android developme ...
- Sapient And Census Bureau Put American Economy In Your Pocket
MoBlog, Steve Smith - Monday, August 27, 2012
Leading economic indicators now get an app of their own. For won ...
- Big, Big Data From Little Devices
Data and Targeting Insider, Steve Smith - Friday, August 24, 2012
The telecom industry is finally getting into the big, big data pi ...
- Majority Of App Users Ready For Holiday M-Commerce, Could Punish M-Laggards
Mobile Marketing Daily, Steve Smith - Friday, August 24, 2012
Mobile app users are poised to try m-commerce this holiday season, accordi ...
- Facebook Goes Native In New Upgrade, No Longer Tortures Users
MoBlog, Steve Smith - Friday, August 24, 2012
While still not a lot of fun, Facebook for smartphones and table ...
- How To Monetize Mobile? Stop Thinking Of It As 'Mobile'
Mobile Insider, Steve Smith - Thursday, August 23, 2012
Everyone seems to be looking to mobile for a "digital do-over" th ...
- Hipper Than Instant: Hipstamatic's Intriguing Marketing Opp
MoBlog, Steve Smith - Thursday, August 23, 2012
Hipstamatic has gotten a deserved cult following for its deeper brand ...
- Tablet Market Doubles By 2016, Leaves Microsoft Behind?
MoBlog, Steve Smith - Wednesday, August 22, 2012
By 2016 there should be 250 million tablets shipping, says Generator Researc ...
- It's About The Experience, Now
Mobile Insider, Steve Smith - Tuesday, August 21, 2012
At Day 1 of the Mobile Insider Summit, Wells Fargo, NHL a ...
- Netflix, Hulu, HBO Go And Sony? Huh?
MoBlog, Steve Smith - Tuesday, August 21, 2012
Call it an interesting outlier, but Sony's Crackle has an interesting pl ...
- Mobile RTB Provider Sees 300% More Bids Per Ad In Q2
MoBlog, Steve Smith - Monday, August 20, 2012
Mobile ad exchange MoPub reports considerably strong activity across its RTB marketpla ...
- Targeting Buyers, Not Users
Data and Targeting Insider, Steve Smith - Friday, August 17, 2012
App publishers for kids have a unique challenge: they have to se ...
