- Chester Cheetah Leads Frito-Lay Into The Metaverse With Game Competition
Marketing Daily, Steve Ellwanger - Wednesday, October 26, 2022
Players must gain access to a spooky mansion where they can vo ...
- Boston Beer: Twisted Tea Strong But Competitors On The Rise
Marketing Daily, Steve Ellwanger - Tuesday, October 25, 2022
Twisted Tea continues to be largest growth area for Boston Beer ...
- Calling Hard-Core Meat Lovers: Plant-Based Purveyors Launch Steak, Filet Mignon
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 25, 2022
Beyond Meat announced the launch of seared steak tips -- trademarked Beyo ...
- Philip Morris, Altria Group Part Ways On Marketing iQos Nicotine Devices
Marketing Daily, Steve Ellwanger - Monday, October 24, 2022
Philip Morris -- which developed iQos overseas -- gains exclusive rights ...
- Iconic Blue-Eyed Movie Star Will Promote Your Product -- For Free!
Marketing Daily - Top of the News, Steve Ellwanger - Monday, October 24, 2022
Newman's Own is offering any brand free use of founder Paul Newman ...
- Report: CPG TV Ad Impressions, Spending Continue To Decline
Marketing Daily, Steve Ellwanger - Friday, October 21, 2022
Among top 10 brands by total ad impressions, six were in househo ...
- Plant-Based Food Trends: Inflation Bad, Frozen Good
CPG Insider, Steve Ellwanger - Friday, October 21, 2022
Sales of plant-based prepared frozen meals rose 5% while "everything else" decline ...
- Ocean Spray Makes Cranberry Sauce 'Wiggle' Wildly In Holiday Campaign
Marketing Daily, Steve Ellwanger - Thursday, October 20, 2022
Wiggling sauce inspires diners to start jiggling uncontrollably in their seats, ...
- In Rare Move, Justice Department Issues E-Cigarette Injunctions
Marketing Daily - Top of the News, Steve Ellwanger - Friday, October 21, 2022
The federal government has decided to get tough on a small numb ...
- Nestle Buys Seattle's Best Coffee Brand From Starbucks
Marketing Daily, Steve Ellwanger - Wednesday, October 19, 2022
Nestle will add the brand to its North America portfolio alongside Bl ...
- Director Baz Luhrmann Encourages Creative Expression For Bombay Sapphire
Marketing Daily, Steve Ellwanger - Wednesday, October 19, 2022
Consumers can have their art exhibited at the Design Museum in Lond ...
- Diversity In Families, Recipes Intersect In Ritz Crackers Holiday Campaign
Marketing Daily, Steve Ellwanger - Tuesday, October 18, 2022
"The spot is meant to be inclusive of all seasonal celebrations-including Christma ...
- Molson Coors Serves Up National Pickleball Sponsorship
Marketing Daily, Steve Ellwanger - Tuesday, October 18, 2022
Vizzy has become the official hard seltzer of the Professional Pickleball Associatio ...
- Litehouse Dressings, Dips Enhance College, Pro Football Seasons
Marketing Daily, Steve Ellwanger - Monday, October 17, 2022
A worker pretends to paint lines on a field with Litehouse's Homesty ...
- Charlotte's Web Will Pay $30+M For First CBD Deal With Major League Baseball
Marketing Daily - Top of the News, Steve Ellwanger - Monday, October 17, 2022
Charlotte's Web becomes the "Official CBD of MLB," Bottles of Charlotte's Web ...
- Crumbl Cookie Brand Taps Sports Announcer Michael Buffer For 1st National Campaign
Marketing Daily, Steve Ellwanger - Friday, October 14, 2022
"American Ring" sports announcer Michael Buffer declares "Let's get ready to Crumbl ...
- Why Marijuana Legalization Will Continue To Happen State By State
CPG Insider, Steve Ellwanger - Friday, October 14, 2022
There's lots of money involved, with the federal government now collecting high ...
- New Acquisition Diplomatico Will Be Brown-Forman's First Rum Brand
Marketing Daily, Steve Ellwanger - Thursday, October 13, 2022
According to Brown-Forman, in 2021 Diplomatico was the #1 super- and ultra-premi ...
- Mentos Trains Raccoons To Recycle Its Paperboard Gum Bottles
Marketing Daily, Steve Ellwanger - Thursday, October 13, 2022
If you can train raccoons to recycle, can you train humans? Ment ...
- Cannabis-Accessories Brand Nowdays Highlights 'Questionable Laws'
Marketing Daily, Steve Ellwanger - Wednesday, October 12, 2022
The spot ends with a reminder that "There are enough questionable la ...
- Seeking Profitability, Blue Apron Offers Non-Subscription Meal Delivery On Amazon
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 12, 2022
The money-losing company said on Monday that the move is designed ...
- Brother USA Introduces 'The Cartridge Family' Video Series
Marketing Daily, Steve Ellwanger - Tuesday, October 11, 2022
"This was the year we thought we could lean into some corpora ...
- Constellation Takes Hit On Cannabis, Will Go Non-Alcohol With Corona
Marketing Daily, Steve Ellwanger - Monday, October 10, 2022
Constellation posted a loss of $1.15 billion on its investment in Canadi ...
- 'Can-Centric' Cafe Bustelo Uses Animation To Celebrate Arts, Music
Marketing Daily, Steve Ellwanger - Monday, October 10, 2022
"Each frame on its own feels like a nice piece of a ...
- Amid Legal Woes, Bang Energy Parent Files For Bankruptcy
Marketing Daily - Top of the News, Steve Ellwanger - Monday, October 10, 2022
A failed distribution deal with PepsiCo Inc. and lawsuits have sapped distributi ...
- Smithfield Foods Settles Another Suit Over Alleged Pork Price Fixing
Marketing Daily, Steve Ellwanger - Friday, October 7, 2022
The company said it agreed to settle the case to avoid "t ...
- How Older Brands Stay Relevant To Gen Z
CPG Insider, Steve Ellwanger - Friday, October 7, 2022
Gen Z-ers grew up with brands like Coca-Cola and Oreos that evo ...
- Recipes, Fables, Families Come Together In Kerrygold's 'Magical Pantry'
Marketing Daily, Steve Ellwanger - Thursday, October 6, 2022
Brand aimed to "update the traditional recipe into something more innovative a ...
- Infant Formula Shortage Helps Open Shelf Space For Other Beverages
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, October 6, 2022
With that aisle "decimated," Nutritional Growth was able "to start building awarenes ...
- Monster Beverage Awarded $293M In False Advertising Suit Against Bang
Marketing Daily, Steve Ellwanger - Wednesday, October 5, 2022
The case centered on claims regarding the amino acid creatine, which hel ...