- Facing Supply Issues, Oatly Rules Out A Merger To Increase Scale
Marketing Daily, Steve Ellwanger - Thursday, November 17, 2022
In the Americas, Q3 revenues were up by 28.3% even as t ...
- 85-Year-Old Cooking Influencer Becomes 'Nutella Nonna'
Marketing Daily, Steve Ellwanger - Thursday, November 17, 2022
Activation is about "how do we inspire people to start baking wi ...
- British American Tobacco Invests $56.8M In CBD Leader Charlotte's Web
Marketing Daily, Steve Ellwanger - Wednesday, November 16, 2022
The deal comes amid financial losses due to such factors as shifti ...
- Backstreet Boys Tell You Why You Need Downy Rinse & Refresh
Marketing Daily, Steve Ellwanger - Wednesday, November 16, 2022
"With them we can reach multiple generations," Saatchi & Saatchi New Yo ...
- Plant-Based: Beyond Meat Struggles, Wholly Veggie Launches National Campaign
Marketing Daily, Steve Ellwanger - Tuesday, November 15, 2022
The "Haha You Just Ate Vegetables" spot shows kids who hate veggi ...
- Frito-Lay's World Cup Ad: Manning, Beckham Argue If It's Football Or Soccer
Marketing Daily, Steve Ellwanger - Tuesday, November 15, 2022
"Soccer Or Football" also features a series of cameos from such socc ...
- Alcohol Ecommerce Platform Drizly Serves Up Personalized Shopping
Marketing Daily, Steve Ellwanger - Monday, November 14, 2022
Gifting has risen in importance-with the share of gift orders increasing mo ...
- PepsiCo Distribution Deal Pays Dividends As Celsius Becomes #3 Energy Drinks Brand
Marketing Daily, Steve Ellwanger - Monday, November 14, 2022
PepsiCo purchased $550 million in Celsius stock for just under 10% ownersh ...
- AB InBev, Constellation Disagree In Court Whether Hard Seltzer Is 'Beer'
CPG Insider, Steve Ellwanger - Friday, November 11, 2022
"The case could set a precedent for the definition of beer a ...
- Actor Angus Cloud Fuels 'What's Next' Campaign For Rockstar Energy Drinks
Marketing Daily, Steve Ellwanger - Thursday, November 10, 2022
Cloud will be front and center in Rockstar's goal of connecting wi ...
- Keurig Dr Pepper Expands Non-Alcohol Portfolio As CEO Exits Under A Cloud
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, November 10, 2022
Company takes minority stake in Athletic Brewing Co. as CEO resigns "d ...
- Raid On Offices Of #1 Liquor Distributor Comes Amid California Pricing Lawsuit
Marketing Daily, Steve Ellwanger - Wednesday, November 9, 2022
In the lawsuit, at least five independent liquor stores accused Southern Glazer ...
- Actor Daniel Craig Portrays 'Himself' In Belvedere Vodka Campaign
Marketing Daily, Steve Ellwanger - Wednesday, November 9, 2022
According to a Belvedere rep, the production "imagines how life might lo ...
- Blue Apron Cuts Marketing Spend As Customers, Orders Decline
Marketing Daily, Steve Ellwanger - Tuesday, November 8, 2022
As revenue declined by nearly 12% in Q3, Blue Apron decided ...
- Soccer Stars Christian Pulisic, Carli Lloyd Square Off In Michelob Ultra Foosball Spot
Marketing Daily, Steve Ellwanger - Tuesday, November 8, 2022
The matchup is a nod to this month's World Cup soccer match ...
- Monster Beverage Will Expand To Canned H2O With Monster Tour Water
Marketing Daily, Steve Ellwanger - Monday, November 7, 2022
Monster Tour Water will launch in the second half of 2023 ...
- Tilray Brands' Alcohol Portfolio Moves Eastward With Montauk Brewing Acquisition
Marketing Daily, Steve Ellwanger - Monday, November 7, 2022
Gaining Montauk's distribution network "is part of Tilray's strategy... ultimately to laun ...
- Sourced Craft Cocktails: Serving 'Chief Entertainment Officer' At Home And Work
CPG Insider, Steve Ellwanger - Friday, November 4, 2022
What do you get when you mix B2B, D2C and alcohol? "Sampli ...
- Moving Beyond Apertifs, Campari Group Acquires Major Stake In Bourbon Brand
Marketing Daily, Steve Ellwanger - Thursday, November 3, 2022
Campari now has 70% ownership of bourbon and rye whiskey brand Wilderne ...
- Timed To Dia De Los Muertos, Katrina Brewing Launches Non-Alcohol Mexican Beer
Marketing Daily, Steve Ellwanger - Thursday, November 3, 2022
Cans bear the image of La Catrina, the icon of the annu ...
- Sagamore Spirit Teams 4 Influencers To Craft Limited Whiskey Offering
Marketing Daily, Steve Ellwanger - Wednesday, November 2, 2022
"We've done the typical transactional influencer relationship. We wanted something that w ...
- Molson Coors Premium Beers Gain Share, Topo Chico Plans Major World Cup Presence
Marketing Daily, Steve Ellwanger - Wednesday, November 2, 2022
Topo Chico Hard Seltzer held its spot as the fastest-growing hard seltz ...
- SEC Says NewAge CEO Committed 'Multiyear Fraud'
Marketing Daily, Steve Ellwanger - Tuesday, November 1, 2022
Brent David Willis made numerous false public statements, like claiming the C ...
- With Japan Tobacco Deal, Altria Now Has 2 Paths To Heated-Tobacco Devices
Marketing Daily, Steve Ellwanger - Tuesday, November 1, 2022
The LLC partnership will market Ploom, a brand of heat-not-burn devices, whi ...
- Cannabis Pre-Roll Brand Jeeter Hit With Deceptive THC-Labeling Suit
Marketing Daily, Steve Ellwanger - Monday, October 31, 2022
The lawsuit comes as most states that have legalized cannabis lack the ...
- Kraft Heinz Testing Plant-Based Sliced Cheese With NotCo
Marketing Daily - Top of the News, Steve Ellwanger - Monday, October 31, 2022
NotCheese will be available in early November in about 30 Giant Eag ...
- FDA Deals Regulatory Blow To Menthol-Flavored E-Cigarettes
Marketing Daily, Steve Ellwanger - Friday, October 28, 2022
With "concerns of youth use... [it's] highly unlikely any menthol-flavored vapor produc ...
- After Appeal, NAD Confirms CeraVe's '#1 Doctor Recommended Skincare' Claim
CPG Insider, Steve Ellwanger - Friday, October 28, 2022
According to the NAD, it's a case involving "unusual circumstances" because J& ...
- Monster Named Official Energy Drink Partner Of NY Rangers, Madison Square Garden
Marketing Daily, Steve Ellwanger - Thursday, October 27, 2022
As part of the new deal announced today, there will be ...
- After Data Breaches, FTC Proposes Restrictions On Alcohol-Platform Drizly And Its CEO
Marketing Daily, Steve Ellwanger - Wednesday, October 26, 2022
FTC would restrict personal information Drizly can retain about its customers, a ...