- Chewy Expands Private-Label Wellness, Insurance Offerings For Pets
Marketing Daily, Steve Ellwanger - Tuesday, December 13, 2022
Chewy's first branded line in the pet-wellness category is Vibeful, supplements th ...
- Oops: No More Snoop Loopz From Snoop Dogg And Master P
Marketing Daily, Steve Ellwanger - Monday, December 12, 2022
Two rappers say an unidentified entity has objected to the name Sno ...
- After $1B-Plus Settlement, Vape Brand Juul Labs Still Mired In Litigation
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 12, 2022
Juul reiterated its November announcement that it had secured new financing " ...
- Cameron's Coffee Counters Cafe Brands With 'Always Smooth, Never Bitter'
Marketing Daily, Steve Ellwanger - Friday, December 9, 2022
Brand is touted as the opposite of bitter blends commonly brewed ...
- Study: Legal Cannabis A 'Formidable Competitor' To Alcohol
CPG Insider, Steve Ellwanger - Friday, December 9, 2022
"We think that reflects notable changes in consumer behavior coupled with chang ...
- 75th Anniversary Documentary Traces Arc Of Bazooka Bubble Gum
Marketing Daily, Steve Ellwanger - Friday, December 9, 2022
Film features appearances by Bazooka Companies owner Michael Eisner and artists w ...
- Campbell Soup Co.: Food Inflation Not Curbing At-Home Cooking
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 8, 2022
Campbell has ramped up efforts to promote its soups as ingredients ...
- Brown-Forman Straddles Jack Daniel's Formula 1 Debut, Jack & Coke Rollout
Marketing Daily, Steve Ellwanger - Wednesday, December 7, 2022
Jack & Coke launched recently in Mexico, with planned debut in t ...
- Keto-Friendly Catalina Crunch Uses Birds (And Humor) In First National TV Campaign
Marketing Daily, Steve Ellwanger - Wednesday, December 7, 2022
Day starts out quietly for a woman eating Catalina Crunch cereal ...
- Animal Focus Groups Lead Brand Refresh For Natural Balance Pet Foods
Marketing Daily, Steve Ellwanger - Tuesday, December 6, 2022
If you make food for pets, you should also make commercials th ...
- Nestle Reduces Ownership Stake In Meal Delivery Provider Freshly
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 6, 2022
Nestle says poor timing is the impetus for its decision to redu ...
- Mall Of America Gets 'Grinchier' Courtesy Of International Delight
Marketing Daily, Steve Ellwanger - Monday, December 5, 2022
A Grinch character will serve coffee seasoned with International Delight's Grinch Peppermi ...
- D2C Wine Platform Winc In Talks With Bidder Following Bankruptcy Filing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 5, 2022
Santa Monica-based Winc said it would continue to operate while pursuing ...
- Study: Store Brand Loyalists More Engaged With Shopping Experience
CPG Insider, Steve Ellwanger - Friday, December 2, 2022
Conversely, non-loyalists "feel a little bit more overwhelmed about shopping and a ...
- Pure Leaf Brings 'No Is Beautiful' Moment To Hallmark Christmas Movie
Marketing Daily, Steve Ellwanger - Thursday, December 1, 2022
Pure Leaf's brand platform also allows movie heroine to "let go ...
- Ecommerce Plays Big Role In Gen Z, Millennial Snacking
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 1, 2022
Both cohorts place major online retailers like Amazon as a go-to sour ...
- The Beach Boys' Mike Love Launches 'Kokomo' RTD Cocktail Line
Marketing Daily, Steve Ellwanger - Wednesday, November 30, 2022
Club Kokomo's RTD line is available for online delivery in California a ...
- Yum? HelloFresh Revives Buddy The Elf's Spaghetti-And-Sweets Mashup
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, November 30, 2022
"We're tapping into the fandom of the film while giving consumers ...
- Keeping Spirits Bright: Champagne, Bourbon, Tequila Top Holiday Gift Picks
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
In fourth place for gift giving is red wine (46.8%) followed ...
- Nestle Will Restrict Kids' Advertising For Sweet Beverages, Edible Treats
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
Beginning in July, Nestle won't directly advertise to children below age ...
- Built Protein Bars: Actress Jude Salazar Hits Street To Introduce New Flavors
Marketing Daily, Steve Ellwanger - Monday, November 28, 2022
Salazar and a camera crew pop in unannounced at a corporate offi ...
- Post Holdings' Shopping List: Looking For More Deals
Marketing Daily - Top of the News, Steve Ellwanger - Monday, November 28, 2022
Company seeks acquisitions after last year's purchases of private label cereal manufactur ...
- Jack Daniel's V. Bad Spaniels: U.S. Supreme Court Will Hear Trademark Case
Marketing Daily - Top of the News, Steve Ellwanger - Sunday, November 27, 2022
When is a brand parody not legal? This case features Jack Daniel ...
- Opposition Mounts To FDA's Proposed Ban On Menthol Cigarettes
CPG Insider, Steve Ellwanger - Wednesday, November 23, 2022
According to Altria, preventing smoking initiation -- particularly among youths -- ...
- Diageo's Smirnoff Offers Animated And Real-Life Advice For Safe Drinking
Marketing Daily, Steve Ellwanger - Tuesday, November 22, 2022
It's served up in the form of six videos in a glob ...
- Federal Government Will Propose Rules For 'Alcohol Facts' Labels
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, November 22, 2022
Move comes nearly two decades after three consumer organizations requested mandatory feder ...
- Molson Coors Will Exit CBD-Infused Beverage Space By Year's End
Marketing Daily, Steve Ellwanger - Monday, November 21, 2022
"Opportunities for this category are limited for the foreseeable future," Brightfield Gro ...
- Josh Groban, Josh Cellars Wines Team For 'Joshgiving'
Marketing Daily, Steve Ellwanger - Monday, November 21, 2022
Josh Cellars has collaborated with various Joshes around the country -- includi ...
- Hidden Valley's 'Ranchie' Has A Dream -- But Needs Help To Achieve It
Marketing Daily, Steve Ellwanger - Friday, November 18, 2022
A stuffed animal named Ranchie aims to spread joy during holidays ...
- How Chobani Delivered Oat Milk To The Metaverse
CPG Insider, Steve Ellwanger - Friday, November 18, 2022
A custom-built game on the Roblox platform aimed to reach consumers ag ...