- Survey Reveals Confusion About 'Healthy' Food Labeling
CPG Insider, Steve Ellwanger - Friday, March 25, 2022
Among the takeaways for CPG brands from the Attest study: Trustworthy nutrition ...
- Rapper 'Snow Tha Product' Fronts Hispanic-Focused Rockstar Energy Campaign
Marketing Daily, Steve Ellwanger - Thursday, March 24, 2022
PepsiCo has been rejuvenating the brand while pivoting from an association wi ...
- Survey Shows KFC Is Top QSR Brand In Audio Resonance
Marketing Daily, Steve Ellwanger - Wednesday, March 23, 2022
For KFC, the Audio Logo cited by Veritonic as #5 is t ...
- Gen-Zers Satirize Climate Change In Global Strike Campaign
Marketing Daily, Steve Ellwanger - Tuesday, March 22, 2022
In video, youths smugly dismiss the threat of climate change as "it ...
- Fun At The Drive-Through: Taco John's Activates Quippy Speaker Box Character
Marketing Daily, Steve Ellwanger - Monday, March 21, 2022
Chain's speaker box becomes a comedic character who exchanges verbal high fiv ...
- Casper's Ice Cream Responds To Desire For 'Decadent' Indulgence
CPG Insider, Steve Ellwanger - Friday, March 18, 2022
Company moved into "super-premium market" with ChurnBaby, attracting an "emerging market ...
- Paris Hilton-Backed Botanicals Brand R3set Tackles Stress With Humor
Marketing Daily, Steve Ellwanger - Thursday, March 17, 2022
Instead of highlighting the celeb, R3set depicts a busy mom juggling wor ...
- With Schultz As Interim CEO, Starbucks Ramps Up Sustainability Initiatives
Marketing Daily, Steve Ellwanger - Wednesday, March 16, 2022
Company doubles down on use of personal cups, focusing on "contactless" exchang ...
- Bumble Bee Touts 'Good For You' Tuna In Advance Of Line Extensions
Marketing Daily, Steve Ellwanger - Tuesday, March 15, 2022
New "Good For You" campaign casts a wide net to promote tuna ...
- Shake Shack, IHOP Test The Real (And Not) Crypto Craze
Marketing Daily, Steve Ellwanger - Monday, March 14, 2022
International House of Pancakes has cooked up the faux cryptocurrency PanCoins ...
- Tobacco Roundup: No Shortage Of Conflicts For Nicotine Brands
CPG Insider, Steve Ellwanger - Friday, March 11, 2022
In March 2020, the FDA mandated 11 new graphic --- and outrig ...
- Pepsi Will Host TikTok Music Creators On MTV 'Popstar' Series
Marketing Daily, Steve Ellwanger - Thursday, March 10, 2022
Eight contestants will compete for chance to win financial assistance and st ...
- Cheetos Stakes Claim To Launch Of Hands-Free Technology
Marketing Daily, Steve Ellwanger - Wednesday, March 9, 2022
After nearly 75 years of making fingers messy with orange dust, Cheet ...
- Tech Firm Sues McDonald's Over Solution To QSR's Faulty Ice Cream Machines
Marketing Daily, Steve Ellwanger - Tuesday, March 8, 2022
Suit alleges that McDonald's fabricated safety claims "to mislead customers into believing. ...
- Jersey Mike's Subs Pledges At Least $10M For National Special Olympics
Marketing Daily, Steve Ellwanger - Monday, March 7, 2022
The chain will donate 100% of sales generated on March 30 fr ...
- How Connected TV Drove Cannaluxe's CBD Skincare Launch
CPG Insider, Steve Ellwanger - Friday, March 4, 2022
"Given the limitations with paid social ads, we wanted to leverage t ...
- PeaTos Goes All Plant-Based, Unveils Female Mascot 'DJ_P'
Marketing Daily, Steve Ellwanger - Thursday, March 3, 2022
"We've been very vocal about how we're kind of the antithesis ...
- Pre-Pandemic Breakfast Launch Paying Off For Wendy's
Marketing Daily, Steve Ellwanger - Wednesday, March 2, 2022
Backed by some $25 million in advertising last year, breakfast sales ro ...
- Country Music Star Thomas Rhett Fronts Fritos' TV Return
Marketing Daily, Steve Ellwanger - Tuesday, March 1, 2022
Frito-Lay is putting television advertising support behind Fritos for the first ti ...
- Del Taco Takes Inflation To New (And Zany) Levels
Marketing Daily, Steve Ellwanger - Monday, February 28, 2022
Spots ridiculing the cost of everything imaginable showed a rental home f ...
- Top 'Small' 2021 CPG Leaders Were In Health/Wellness, Plant-Based Categories
CPG Insider, Steve Ellwanger - Friday, February 25, 2022
Top 5 were among 465 "small" CPG companies -- with sales betwe ...
- Coke, Pepsi Debut New Experiences For Mind And Palate
Marketing Daily, Steve Ellwanger - Thursday, February 24, 2022
Scanning a bottle or can of Coke Starlight affords access to ...
- Fake Vending Machine Opens Door To Kind Snacks' 'Secret Farmer's Market'
Marketing Daily, Steve Ellwanger - Wednesday, February 23, 2022
In a limited NYC promo, anyone who discovers the machine can ...
- 2021 Private-label Sales Gains Lag Behind Previous Years'
Marketing Daily, Steve Ellwanger - Tuesday, February 22, 2022
Following a banner year in 2020, 2021 was a roller coaster ri ...
- Study: Chick-fil-A Tops In 'Brand Intimacy' Among 10 QSR Chains
Marketing Daily, Steve Ellwanger - Monday, February 21, 2022
Top-ranked QSR was followed by Starbucks, Dunkin', McDonald's, Taco Bell and ...
- Krispy Kreme's CPG Pivot: Deliver Doughnuts Faster, Fresher
CPG Insider, Steve Ellwanger - Friday, February 18, 2022
Providing access to its products via a multichannel approach is a k ...
- Mtn Dew Skewers Ad Norms In Campaign Fronted By Actor Charlie Day
Marketing Daily, Steve Ellwanger - Thursday, February 17, 2022
Day helps make fun of ad norms like blatant product placement, weari ...
- Mentos Gum Marketer Challenges Simply Gum's 'Plastic' Claims
Marketing Daily, Steve Ellwanger - Wednesday, February 16, 2022
Simply Gum declined to provide a response to the complaint filed wi ...
- Study Tallies Super Bowl Ecommerce Ad, Search 'Interceptions'
Marketing Daily, Steve Ellwanger - Tuesday, February 15, 2022
How brands that did not advertise during the Super Bowl managed ...
- McDonald's, Panera Stake Trademark Claims In The Metaverse
Marketing Daily, Steve Ellwanger - Monday, February 14, 2022
Patents position both chains to potentially operate virtual restaurants where food orde ...