- Lumin 'Mansplains' Why Men Should Care More About Skincare
CPG Insider, Steve Ellwanger - Friday, February 11, 2022
Rise of Zoom & social media means "somebody's judging you based ...
- NotMilk Takes Issue With The Way Danone Describes Its Alpro Brand
Marketing Daily, Steve Ellwanger - Thursday, February 10, 2022
Danone S.A. used the term NOT M LK-with the letter I replac ...
- Hellmann's Enlists Jerod Mayo To Tackle Food Waste In Super Bowl Ad
Marketing Daily, Steve Ellwanger - Wednesday, February 9, 2022
Mayo will be seen physically piling on actor Pete Davidson, his mothe ...
- Liquid Death Bets On Super Bowl Underdog, Hires Witch To Rig The Game
Marketing Daily, Steve Ellwanger - Tuesday, February 8, 2022
The company predicts that witch's "powerful spells will affect fumbles, field goal ...
- Chick-fil-A Serves Up Most-Viewed QSR YouTube Ad Of 2021
Marketing Daily, Steve Ellwanger - Monday, February 7, 2022
Video ads for eight QSR chains were the 10 most-viewed QSR spo ...
- While Generations Differ, Health Is A Main Driver Of Breakfast Choices
CPG Insider, Steve Ellwanger - Friday, February 4, 2022
Protein powders and shakes are among the top choices for all exce ...
- Nestle Piles On The Protein With Majority Stake In Orgain
Marketing Daily, Steve Ellwanger - Thursday, February 3, 2022
Orgain is the leading plant-based protein powder and organic nutritional protein ready-to-dri ...
- Starbucks Launches Energy Drinks, Expands RTD Coffees
Marketing Daily, Steve Ellwanger - Wednesday, February 2, 2022
Three fruit flavors of Starbucks Baya Energy-containing caffeine from coffee fruit, whi ...
- Big Reveal Too Soon? Beyond Meat, PepsiCo Said To Ready Plant-Based Jerky
Marketing Daily, Steve Ellwanger - Tuesday, February 1, 2022
A YouTube creator unwittingly revealing the first product-plant-based jerky-from the year-old partnersh ...
- Folgers Doesn't Give A Damn That It's 'Your Grandma's' Coffee
Marketing Daily, Steve Ellwanger - Monday, January 31, 2022
The brand reintroduces itself with a blend of rebellion-as voiced by ro ...
- Study: Growing Potential For Dairy, Meat Substitutes In Frozen Food
CPG Insider, Steve Ellwanger - Friday, January 28, 2022
In NPD study of consumers' attitudes toward plant-based alternative foods, almond remain ...
- McDonald's Will Debut 'Menu Hacks' Mashups
Marketing Daily - Top of the News, Steve Ellwanger - Friday, January 28, 2022
Menu Hacks come as McDonald's is doubling down on core menu ite ...
- Ghost Kitchen Options Expand For Denny's, Small Restaurant Brands
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, January 27, 2022
Amid the pandemic, Denny's entered the ghost kitchen space last year wi ...
- Bowery Farming Cultivates Whimsical Moments With 'Feel Good Greens'
Marketing Daily, Steve Ellwanger - Tuesday, January 25, 2022
Campaign centers on balancing awkward moments with the tagline "If nothing els ...
- Red Man Chewing Tobacco Rebranding To America's Best Chew
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 25, 2022
The move by Swedish Match is the latest in a series ...
- CBD & THC In Beverages: A Marathon, Not A Sprint
CPG Insider, Steve Ellwanger - Friday, January 21, 2022
While everyone eventually expects CBD and THC to become commonplace in beverage ...
- 'Instant Needs' Platform Gopuff Launches Private-Label Products
Marketing Daily, Steve Ellwanger - Thursday, January 20, 2022
Gopuff says the private label launch is based on more than eig ...
- Lay's Returns To Super Bowl With Stadium-Soil-Based Potato Chips
Marketing Daily, Steve Ellwanger - Wednesday, January 19, 2022
In walkup to its first Super Bowl appearance in 17 years, Lay ...
- Instacart: 'Break Up' With Restaurant Takeout, Order Grocery Meals Instead
Marketing Daily, Steve Ellwanger - Tuesday, January 18, 2022
Ready Meals Hub within its app lets customers order ready-made meals fr ...
- Study: Podcasts Deliver Food-To-Go Audiences
Marketing Daily - Top of the News, Steve Ellwanger - Monday, January 17, 2022
As of November, 28.2% of podcast listeners had used restaurant delivery ...
- Oatly: 'Weird' Packaging, Ads Driven By Creative Obsession
CPG Insider, Steve Ellwanger - Friday, January 14, 2022
Unlike many CPG brands, Oatly is enamored with the "tangibility" of OO ...
- One Bar Asks: Why Eat 'Chalky' Protein Bars?
Marketing Daily, Steve Ellwanger - Thursday, January 13, 2022
What not-to-do: Spot shows two gym rats chomping down on their prote ...
- Vegan Brand Violife: 'Change Your Cheese' -- And The Planet
Marketing Daily, Steve Ellwanger - Wednesday, January 12, 2022
Spot from the Newton agency -- shot in a bar, home a ...
- Dutch Bros Brews Loyalty, Pushes Eastward From Oregon Roots
Marketing Daily, Steve Ellwanger - Tuesday, January 11, 2022
Founded in 1992 by two brothers selling expresso from a pushcart, Dut ...
- 'The Regulars': Applebee's Spotlights Everyday Patrons
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 11, 2022
It's the chain's first ad campaign in which everyday diners -- ...
- CBD Marketer NatuEra Debuts In-Store Informational, Sales Kiosks
CPG Insider, Steve Ellwanger - Friday, January 7, 2022
If there's a CPG category that can surely benefit from in-store consum ...
- Daisy Brand Seeks To Recast Cottage Cheese Vs. Yogurt Debate
Marketing Daily, Steve Ellwanger - Thursday, January 6, 2022
Daisy Brand aims to change consumption stats favoring yogurt with new single-ser ...
- KFC Will Go National With Limited-Offering, Plant-Based Fried Chicken
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, January 6, 2022
KFC says it has the same "texture of whole muscle chicken ...
- Resolve, Lindt, Cheetos, Ran Most-Liked 2021 TV Ads
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 4, 2022
Commercials for Popeyes, Pizza Hut and Domino's were tops in QSR likeabili ...
- In CPG And QSR, Sweet Snacks, 'Puppuccino' Led Top 10 Stories
Marketing Daily - Top of the News, Steve Ellwanger - Monday, January 3, 2022
One top QSR story explained how KFC "stalked" Burger King, McDonald's a ...