- A Chilled-Out Year? CBD, THC Dominate Most-Read Columns
CPG Insider, Steve Ellwanger - Thursday, December 30, 2021
Of the top 10 most-read CPG FYI columns of 2021, six we ...
- Bauer Hockey Says Sport Has Reached 'Crossroads' On Inclusivity
Marketing Daily, Steve Ellwanger - Wednesday, December 29, 2021
One stereotype a new campaign seeks to challenge is that "hockey ...
- PlantBaby Debuts Plant-Based Kiki Milk For Kids
Marketing Daily, Steve Ellwanger - Tuesday, December 28, 2021
"Plant-based milk options tend to be designed for adults and often la ...
- VLN Cigarette Brands Get First FDA 'Modified Risk' Designation
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 27, 2021
FDA said 22nd Century brands VLN King and VLN Menthol can redu ...
- Clif Bar Incubates Plant-Based Dog Treats For 2022 Launch
CPG Insider, Steve Ellwanger - Thursday, December 23, 2021
The company is being very circumspect about where its pet snacks wi ...
- Amid Pandemic Surge, On-Premise Dining Declines
Marketing Daily, Steve Ellwanger - Wednesday, December 22, 2021
Some of the biggest declines were in Massachusetts, New Hampshire and Pennsylvani ...
- Campbell Soup Co: Remote Work, 'Cooking Fatigue' Critical To 2022
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, December 22, 2021
Drawing on art-world roots dating to Andy Warhol's 1960's soup cans serie ...
- Heinz Gives Gamers 'Hidden Spots' To Enjoy Safe Burger Breaks
Marketing Daily, Steve Ellwanger - Monday, December 20, 2021
Activation is Heinz' way of connecting with gaming audience "inside the game ...
- As Spam Posts Record Growth, Hormel Invests In Food Tech
CPG Insider, Steve Ellwanger - Friday, December 17, 2021
Hormel's 199 Ventures division is partnering with Green Circle Foodtech Ventures ...
- Stouffer's Rings In Holidays With On-Package 'Singing Stickers'
Marketing Daily, Steve Ellwanger - Thursday, December 16, 2021
When pushed, the stickers play a version of "Deck The Halls" modifi ...
- McDonald's Moving Ahead -- Gradually -- With McPlant Burger
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 16, 2021
Just how quickly the McPlant Burger will become a national menu it ...
- New York City Uses 'Monster' To Convince Elderly Vaccine Avoiders
Marketing Daily, Steve Ellwanger - Tuesday, December 14, 2021
The campaign aims to "personalize the virus and create a character ...
- Hain Celestial Adding ParmCrisps, Thinsters To Healthy Food Portfolio
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 13, 2021
Hain bought ParmCrisps and Thinsters from Clearlake Capital Group in a $2 ...
- CPG Report: Price, Promotion Key Factors For Edibles In 2022
CPG Insider, Steve Ellwanger - Friday, December 10, 2021
IRI survey data shows inflation motivated 20% of respondents to switch bran ...
- Great Grains Cereal Tailoring Creative To Flavor Varieties
Marketing Daily, Steve Ellwanger - Thursday, December 9, 2021
Great Grains is touting flavorful, healthy ingredients in a bid to reta ...
- FDA Cracking Down On Vape Products Making Health, Wellness Claims
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, December 8, 2021
The claims in question range from improving mental clarity to treating tumo ...
- Survey: Digital Restaurant Ordering Will Endure Beyond The Pandemic
Marketing Daily, Steve Ellwanger - Wednesday, December 8, 2021
The trend toward digital ordering comes from consumers' increased desire for - ...
- Shunning Celebrities, A&W Features Workers In Recruitment Campaign
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 6, 2021
It's a pivot from advertising that typically focuses on menu offerings ...
- Noodles & Company Tests Intersection Of CPG And Fast-Casual Dining
CPG Insider, Steve Ellwanger - Friday, December 3, 2021
In national test, Noodles partnered with CPG brand Truff for Truff Ma ...
- Denny's Partnership With 'The Matrix' Produces Reward 'Glitches'
Marketing Daily, Steve Ellwanger - Thursday, December 2, 2021
The Denny's glitches include exclusive access to "The Matrix Resurrections" tickets, fr ...
- Mars Wrigley Prescribes Gum To Navigate Awkward Holiday Encounters
Marketing Daily, Steve Ellwanger - Wednesday, December 1, 2021
As an added incentive to gum-sharing, Extra is giving away "button" devic ...
- After Lawsuit, Ads For Dame's Sex 'Toys' Debut On NYC Subways
Marketing Daily, Steve Ellwanger - Tuesday, November 30, 2021
The company sued the MTA in federal court in June of 201 ...
- Church & Dwight Will Add TheraBreath To Oral Care Portfolio
Marketing Daily, Steve Ellwanger - Monday, November 29, 2021
Church & Dwight Co. has emerged the winner in the auction-based acquisiti ...
- Jimmy Fallon Rolls Out Family, Holiday Mirth-Making For Frito-Lay
Marketing Daily, Steve Ellwanger - Wednesday, November 24, 2021
Fallon assumes various wacky characters while singing about leaning Christmas trees, tangl ...
- CBD, Cannabis Federal Regulation Going Nowhere Fast
CPG Insider, Steve Ellwanger - Wednesday, November 24, 2021
The result is the ongoing patchwork quilt of state-by-state CBD regulations a ...
- Spicy White Castle Stuffing Recipe Debuts On Racy OnlyFans Site
Marketing Daily, Steve Ellwanger - Tuesday, November 23, 2021
Describing OnlyFans as "a bit spicier and harder to find," VP Jam ...
- Analysis: A Year After Boycott, Starbucks Tops Social Ad Spending
Marketing Daily, Steve Ellwanger - Monday, November 22, 2021
The majority (39%) of total QSR ad impressions were on Twitter, follow ...
- Backed By Shaq, Alkaline Water Finally Embraces Advertising
CPG Insider, Steve Ellwanger - Friday, November 19, 2021
Since the addition of O'Neal -- who has a stake in t ...
- Chobani Files For IPO As It Continues To Expand Beyond Yogurt
Marketing Daily, Steve Ellwanger - Thursday, November 18, 2021
Chobani is #1 in overall U.S. yogurt sales -- all while faili ...
- Plant-Based Trends: Maple Leaf Investigates Flat Category Sales, Butcher's Select Sets Funny Ads
Marketing Daily, Steve Ellwanger - Wednesday, November 17, 2021
Humorous spots for Butcher's Select aimed "to appeal to a broadening flexitari ...