- Meijer Shows The Heartland A 'Perfect' Thanksgiving, Warts And All
Marketing Daily, Steve Ellwanger - Tuesday, November 16, 2021
What's so perfect about this holiday in this almost-post-COVID period? Lots mo ...
- Restaurant Brands International Will Acquire Firehouse Subs For $1B
Marketing Daily - Top of the News, Steve Ellwanger - Monday, November 15, 2021
Restaurant Brands views Firehouse's menu offerings and ties to local communities ...
- Only After Defeat Does PepsiCo RISE To The Occasion
CPG Insider, Steve Ellwanger - Friday, November 12, 2021
What on earth was PepsiCo thinking? ...
- Hens Snap Photos For Vital Farms Out-Of-Home Campaign
Marketing Daily, Steve Ellwanger - Thursday, November 11, 2021
Hens engage with a custom-built camera via a pressure-sensor platform that activat ...
- Hershey's Appetite For Salty Snacks Will Consume Dot's Homestyle Pretzels
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, November 10, 2021
Hershey's should pay about $1.2 billion for Dot's Homestyle Pretzels brand alo ...
- Restoration Provider Servpro Simulates Far-From-Everyday Disasters
Marketing Daily, Steve Ellwanger - Tuesday, November 9, 2021
Company's website was also redesigned for mobile capability, since more than ha ...
- In Trademark Suit, PepsiCo Temporarily Barred From Using 'Mtn Dew RISE Energy'
Marketing Daily - Top of the News, Steve Ellwanger - Monday, November 8, 2021
Judge decided that Rise Brewing would likely prevail on its claim ...
- Creamalicious Ice Cream Founder Traces Her Startup Dreams
CPG Insider, Steve Ellwanger - Friday, November 5, 2021
Debuting earlier this year and already in Walmart, Creamalicious seems to ha ...
- Advocacy Group Asks Brands, Grocers To 'Keep Soda In The Soda Aisle' Only
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 5, 2021
Study conducted at 16 grocery stores in the Washington, D.C. area show ...
- Pure Leaf Brings 'No Is Beautiful' Mantra To Urban Murals
Marketing Daily, Steve Ellwanger - Wednesday, November 3, 2021
One of Pure Leaf's core differentiators is that it contains no artifici ...
- Starbucks Dials Up Rewards For Patrons, Workers In Tight Labor Market
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, November 2, 2021
If there's a common lesson for pandemic-beleaguered, quick-serve restaurants, it's that loyal ...
- With Bodyarmor Deal, Coca-Cola Gains #2 Position In Sports Drinks
Marketing Daily - Top of the News, Steve Ellwanger - Monday, November 1, 2021
Coke gains "far larger presence in the growing N.A. sports drinks mark ...
- From Psilocybin To Kava: Trends In 'Psychedelics'
CPG Insider, Steve Ellwanger - Friday, October 29, 2021
Psychedelics are following a path similar to what cannabinoids followed: research leadi ...
- Chick-fil-A Mum About Alleged 'Hidden' Food Charges
Marketing Daily, Steve Ellwanger - Thursday, October 28, 2021
"On delivery orders only, Chick-fil-A secretly marks up food prices for delive ...
- Fast-Casual Dining Chain Sweetgreen Badmouths 'Industrialized' Food In IPO Filing
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 27, 2021
With a stated mission of "connecting people to real food," fast-casual restaura ...
- Dietz & Watson Serves Up 'Sopranos'-Inspired Gabaghoul Foods
Marketing Daily, Steve Ellwanger - Tuesday, October 26, 2021
"The Sopranos" mafioso Salvatore "Big Pussy" Bonpensiero becomes "Gabaghoul," which is ...
- As Dine-In Builds, Chipotle Ramps Up Engagement Via Loyalty TikTok
Marketing Daily - Top of the News, Steve Ellwanger - Monday, October 25, 2021
Upgraded loyalty program and new menu offerings helped the chain recover ...
- Coffee's David Challenges 2 Goliaths
CPG Insider, Steve Ellwanger - Friday, October 22, 2021
Super Coffee calls out 'Dunkin, Starbucks in each company's hometown newspaper ...
- Oatly Extends Sustainability From Foods To 'Upcycled' Merch
Marketing Daily, Steve Ellwanger - Thursday, October 21, 2021
The company launches ReRuns, an experimental initiative in which shoppers can b ...
- Splenda Sweetener Expands Beyond Calorie Control To Wellness
Marketing Daily, Steve Ellwanger - Wednesday, October 20, 2021
A diabetes-focused ad opens with "It starts with Splenda -- every delicio ...
- D2C Clothier Rent The Runway Taxis For Public Offering Takeoff
Marketing Daily, Steve Ellwanger - Tuesday, October 19, 2021
IPO aims for a valuation of between $1.24 billion to $1.46 billio ...
- Coke's Attempt To Engage With Gamers Flames Out On YouTube
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 19, 2021
Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "t ...
- Clif Bar Uses Phone Tech To Reward Movement With Music
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 19, 2021
The more you move, the more music you hear. That sums ...
- Ahead Of FDA, California Sets New Guidelines For Hemp CBD
CPG Insider, Steve Ellwanger - Friday, October 15, 2021
Bill mandates strict labeling of CBD products to ensure they contain ...
- Vita Coco Eyes Midwest Expansion, On-The-Go Consumers In IPO Filing
Marketing Daily, Steve Ellwanger - Thursday, October 14, 2021
Company says it's "especially focused on gyms, travel, office delivery, vending, healthcar ...
- DoorDash Adds In-App, Self-Serve Search Ads For Restaurants
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 13, 2021
"Merchants pay only for orders placed via their ad and not f ...
- Halloween 2021: Monsters, Maps, Tomato 'Blood,' Candy Thieves, Dog Faces
Marketing Daily, Steve Ellwanger - Tuesday, October 12, 2021
Heinz has moved from the condiment aisle to the costume rack wi ...
- Energy Drinks Update: Red Bull, Monster Still Lead, C4 Partners With Starburst Candies
CPG Insider, Steve Ellwanger - Friday, October 8, 2021
Not even beverage giants Coke or Pepsi have been able to ma ...
- Organic Voices Takes Long-Form Video To The Extreme: 6 Hours
Marketing Daily, Steve Ellwanger - Thursday, October 7, 2021
That's one of three videos in which actors discuss more than 7 ...
- Food52 Partners With Tillamook County Creamery For Farmer Assistance
Marketing Daily, Steve Ellwanger - Wednesday, October 6, 2021
Tillamook-which markets dairy products-is promoting its All For Farmers initiative across ...