- NBCU CEO Calls Upfront 'Strongest' In Its History
Television News Daily, Wayne Friedman - Monday, June 14, 2021
"Advertisers are trying to find reach wherever they can find it. Rea ...
- Disney Has Its Best Upfront, 40% Of Monies Earmarked For Streamers
Television News Daily, Wayne Friedman - Monday, June 14, 2021
Disney has secured around $2 billion for its traditional upfront deal-making f ...
- Legacy Pay TV Companies Approach A Breaking Point
TV Watch, Wayne Friedman - Tuesday, June 15, 2021
There are profitable options, such as offering a completely different video packagi ...
- Live, Linear TV Viewing Erosion Impacts Promo Spend
Television News Daily, Wayne Friedman - Friday, June 11, 2021
Total impressions generated for TV's promo and advertising slipped 29% to 100 ...
- As Netflix Tinkers With Ecommerce, Brand-Related Retail Makes Sense
TV Watch, Wayne Friedman - Monday, June 14, 2021
Think of Netflix more like Walt Disney, which has a vast consum ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- Show Me The Money: The Churn In Streaming
TV Watch, Wayne Friedman - Friday, June 11, 2021
Rocketing initial interest in subscription streaming platforms has created good, top-line new ...
- U.S. Box-Office Revenue Not Expected To Hit Record Levels Again
MediaDailyNews, Wayne Friedman - Wednesday, June 9, 2021
At-home streaming of new theatrically intended business will keep some films fr ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- MRC: Local TV Viewing/PUT Understated During Pandemic 1% To 4%
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
Nielsen will work with the MRC to analyze what impact "zero-tuning household ...
- Local TV Ads Sink 19% This Year, Will Rise 20% In 2022
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
Core, non-political advertising is expected to grow 5.4% this year, partly reversi ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netfl ...
- TV News In The Streaming Age: Niche Services Or Something Bigger?
TV Watch, Wayne Friedman - Thursday, June 10, 2021
Packaging news content at high-profile streamers seems an uneasy fit. Would y ...
- Video Streaming Satisfaction Scores Slip, But Remain Higher Than Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
A wide-ranging consumer survey looking at top 20 premium streamers and small ...
- Prime-Time English-Language Shows Drop 21% For 2020-2021 Season
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
Average prime-time viewership sank to 4.35 million per program for the just-complet ...
- Nielsen's Selling Point: Validation And Total View
TV Watch, Wayne Friedman - Wednesday, June 9, 2021
Nielsen's continuing premise is that third-party validation is still important. And mu ...
- NBCU, ReachTV Strike Expanded Airport-Video Ad Deal
Television News Daily, Wayne Friedman - Monday, June 7, 2021
ReachTV says it is connected to more than 1 billion travelers, wi ...
- Discovery Inc. Sells Off Great American Country Network To Investor Group
Television News Daily, Wayne Friedman - Monday, June 7, 2021
The GAC cable network earned an estimated $37.5 million in national ...
- ViacomCBS Chief: Upfront Expectations 'Off The Hook'
Television News Daily, Wayne Friedman - Monday, June 7, 2021
"Scatter pricing is at all-time highs. We used to say that ...
- Cisco Kicks Off Largest Campaign For Meeting Platform Webex
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
Positioning itself under a new category umbrella -- Hybrid Work -- Web ...
- When Will Attacks On Media Become A Big Deal?
TV Watch, Wayne Friedman - Tuesday, June 8, 2021
Cox Media Group -- which owns 57 U.S. radio and TV statio ...
- HBO Max's Forssell: New Ad-Supported Streamers Could Push Reach To 100 Million+ Homes
Television News Daily, Wayne Friedman - Friday, June 4, 2021
New ad-supported versions of premium streamer ad-free subscription services will add arou ...
- Study: Almost 40% Of Adults Watch Video Daily On CTV, 60% Weekly
Television News Daily, Wayne Friedman - Monday, June 7, 2021
Leichtman Research says 82% of U.S. TV households have at least o ...
- Streaming Vs. TV: What's The Tipping Point?
TV Watch, Wayne Friedman - Monday, June 7, 2021
The latest data shows 82% of broadband users have at least o ...
- AMC Entertainment's Stock Spike Could Signal Movie Growth
MediaDailyNews, Wayne Friedman - Thursday, June 3, 2021
AMC Entertainment is on a wild stock-price ride -- up nearly 10 ...
- DoubleVerify Says Video-Filtering Tool Cuts Down On Fraud, Brand Safety Violations
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
Since starting up its new anti-fraud tool that intercepts fraud, DoubleVerify sa ...
- Disney Starts Ad-Focused Disney Accelerator Program For Minority-Owned Businesses
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
The program will help 10 minority businesses with advertising strategies, creative consultati ...
- Big Movie Biz Is Back - Or Just Back To Historical Declines?
TV Watch, Wayne Friedman - Friday, June 4, 2021
Due to the pandemic, there is a surfeit of major theatrical franchi ...
- WarnerMedia To Launch A CNN+ Streaming Service Next Year
Television News Daily, Wayne Friedman - Wednesday, June 2, 2021
WarnerMedia's CNN is reportedly starting up its own streaming service, tentatively call ...
- New HBO Max Ad Option Enlists 35 Advertisers
Television News Daily, Wayne Friedman - Wednesday, June 2, 2021
There will be a limited number of commercials -- four minutes ...