- Video Streamers Record 47% Higher Paid Ads In Last 3 Months
Television News Daily, Wayne Friedman - Monday, March 1, 2021
Nearly $910 million in total estimated paid advertising and media value fr ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad a ...
- Alphonso Rebrands As LG Ads
Television News Daily, Wayne Friedman - Monday, March 1, 2021
LG Ads will offer connected TV ad inventory on its smart ...
- Digital Media Content Isn't Just CTV
TV Watch, Wayne Friedman - Tuesday, March 2, 2021
Ease of media consumption seems to favor the "cooler" media: listening a ...
- 2020 TV Ad Spending Falls 9%, Local Rises
Television News Daily, Wayne Friedman - Friday, February 26, 2021
In the wake of a pandemic-disrupted year and declining ad business, ju ...
- E. W. Scripps' Q4 Revenue Grows 40%, Boosted By Political Ad Gains
Television News Daily, Wayne Friedman - Friday, February 26, 2021
Overall company-wide revenue grew 40% to $591 million, with local TV stati ...
- 'A La Carte' TV Takes On A New Meaning With Streamers
TV Watch, Wayne Friedman - Monday, March 1, 2021
With cord cutting, it could mean giving consumers the flexibility to deci ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income Gains
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
For the full 2020 year, Nielsen lost 3.2% in revenues to $6 ...
- AT&T Spins Off Video Business, Starts Separate Company Named DirecTV
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
AT&T has finalized a $7.8 billion deal with investment asset company T ...
- High On Paramount Mountain: More Oxygen Pumped Into Brand Value
TV Watch, Wayne Friedman - Friday, February 26, 2021
ViacomCBS is sending certified hits to Paramount+ for its March 4 launc ...
- An Amazon/Dish Network Wireless Service? Who's Worried?
Mobile Insider, Wayne Friedman - Thursday, February 25, 2021
According to a report, "Amazon is likely to start a test outsi ...
- Sinclair Records Q4 Core Ad Declines, Political Ads Hit All-Time High
Television News Daily, Wayne Friedman - Wednesday, February 24, 2021
Nonpolitical, core advertising was $349 million vs. $433 million in Q4 20 ...
- Race For TV News Viewers Tightens
Television News Daily, Wayne Friedman - Wednesday, February 24, 2021
From the beginning of the year through Feb. 19, MSNBC held ...
- ViacomCBS' Q4 Gets Boost From Streamer Ads, Overall Revenue Hits $3.5 Billion
Television News Daily, Wayne Friedman - Wednesday, February 24, 2021
The bulk of streamer revenues came from CBS All Access, Showtime OT ...
- NBCU Expands Its Addressable Ad TV Universe With Charter Deal
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
The integration of Charter's Spectrum video-on-demand platform is expected to launch ...
- Movie Studios Pull Back on Releasing Box-Office Data, Streamers Pick Up Slack
TV Watch, Wayne Friedman - Thursday, February 25, 2021
In a broader digital world, new entertainment usage and valuation measures a ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
Impressions offer much more granularity than ratings, which could add back anywhe ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure ...
- Nexstar Q4: Major Political Ad Boost, Core Ads Suffer
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
Core advertising declines came mostly in the month period before the elect ...
- Q4 CTV Ad Impressions Drop Slightly, Desktop Video Grows
Television News Daily, Wayne Friedman - Wednesday, February 24, 2021
TV and video ad-tech company Extreme Reach says video on desktop ...
- NFL Wants Crazy-Big Increases In Sports Fees
TV Watch, Wayne Friedman - Wednesday, February 24, 2021
If $5.6 billion in rights fees could -- in theory -- doub ...
- NFL Looking For Massive Hikes In TV Rights Fees
Television News Daily, Wayne Friedman - Monday, February 22, 2021
The NFL wants to double the price tag of the previous ...
- Discovery Records Flat Q4 Revenues, Discovery+ Hits 11M Global Subs
Television News Daily, Wayne Friedman - Monday, February 22, 2021
The TV network group's Q4 earning results were $1.05 billion, but wi ...
- The Trade Desk Says Advertisers Will Spend Less At Upfront
TV Watch, Wayne Friedman - Tuesday, February 23, 2021
CTV deal-making can remove the shackles of the crucial legacy "base" ...
- Roku Q4 Revenue Spikes 58%, Sees Higher Ad Sales
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Roku said it saw "more than doubling" of ad impressions and increas ...
- Vizio Ads Kicks Off New Frequency Media Tool For Brands
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Marketers can set limits on how often a Vizio TV within ...
- Could Facebook Send Big Checks To TV News Networks In The Future?
TV Watch, Wayne Friedman - Monday, February 22, 2021
Maybe the social network is seeing what's coming -- major deregulation. ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development Post
Television News Daily, Wayne Friedman - Thursday, February 18, 2021
Gordon says future TV linear and streaming efforts need more work wh ...
- Brand Safety For CTV Comes First, Performance Is A Close Second
TV Watch, Wayne Friedman - Friday, February 19, 2021
Big-brand TV advertisers are now more likely to go to a ...
- Nielsen Launches Identity Sync, New Global Attribution System
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2021
Identity Sync allows Nielsen to build deterministic matches between consumers and the ...
