- Univision's Virtual Upfront To Reveal 'Transformation'
Television News Daily, Wayne Friedman - Wednesday, February 17, 2021
A pre-upfront "new vision" event is slated, as well as announcing t ...
- National CineMedia Strikes New Ad Inventory Management System Deal
Television News Daily, Wayne Friedman - Wednesday, February 17, 2021
To compete with digital platforms, NCM made a new long-term deal wi ...
- Mood Modulation: TV, Movie Content Key To Audience Engagement
TV Watch, Wayne Friedman - Thursday, February 18, 2021
Instead of conventional labels, what if the mood is posed as "sarcasm ...
- Apple TV+ Makes Gains With High-Income Millennials
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
Apple TV+ subscriptions for that key demo grew at a faster ra ...
- Corporate Political Donations Slow: Wither The 2022 Midterm Ads?
TV Watch, Wayne Friedman - Wednesday, February 17, 2021
Winning re-election isn't all about whether you have your party's moral backi ...
- Streaming TV Leads All Consumer Subscription Businesses
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
A new survey says 98% of U.S. consumers now subscribe to ...
- Virtual Streaming TV/Video Apps Add Old-Style Linear TV Content
TV Watch, Wayne Friedman - Tuesday, February 16, 2021
Cord-cutting will continue to eat into the TV ecosystem. Will Roku, Amaz ...
- Disney Global Streaming Revenues 73% Higher, Disney+ Hits 95M Subs
Television News Daily, Wayne Friedman - Friday, February 12, 2021
Revenue from consumer streaming subscribers' fees was $2.5 billion, with $882 milli ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming Game
Television News Daily, Wayne Friedman - Friday, February 12, 2021
CBS says total national TV viewing from streaming/digital platforms climbed 65% vers ...
- Can Voice-Based Social-Media Apps Help TV Marketers?
TV Watch, Wayne Friedman - Monday, February 15, 2021
Clubhouse, a new social-media platform, is voice-driven. There may be advantages he ...
- Upfront Redux: Networks To Go Virtual, Again
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
For the first time, Disney will include Hulu. In the past, Hu ...
- 2020 Recorded More Viewing Time, But Fewer Viewers
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
Pandemic-driven, at-home TV consumption went in two different directions last year. Digit ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV Ratings
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
TVB prefers that the measurement company focuses on getting accreditation for met ...
- Does A Streaming Future For Cable TV News Networks Mean A Loss Of Affiliate, Ad Revs?
TV Watch, Wayne Friedman - Friday, February 12, 2021
Soon, because of streaming, many more Americans will choose to shut o ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Kantar said 96 commercial spots aired in the game, for a reco ...
- Trump Used Media Money To Market An Insurrection
TV Watch, Wayne Friedman - Thursday, February 11, 2021
The cost was $50 million, raised from supporters, to promote and messa ...
- Fast-Growing Streamers' 'Reach' Levels Competitive With Big-Time TV Sports Leagues
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
As some streaming TV platforms' "reach" levels near broadcast/cable TV network number ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
The "Super Bowl LV" game was the lowest-viewed game since 2006, large ...
- Fox Corp.'s Tubi Estimated To Grow To $1B In Revenues, $300M For Current Year
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
"We envision Tubi becoming a $1 billion business and a core pill ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Samba TV's new privacy controls will put viewers in charge of the ...
- Will Streaming Platforms Get Their True Share Of Super Bowl Ad Dollars?
TV Watch, Wayne Friedman - Wednesday, February 10, 2021
Some $27 million in video advertising -- which would be the highe ...
- CBS' Super Bowl Ramps Up On-Air Promos For Paramount+, Prime-Time Network Shows
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Super Bowl LV had just four spots from entertainment advertisers, but plen ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1 ...
- Are Legacy Sports Networks Still As Valuable?
TV Watch, Wayne Friedman - Tuesday, February 9, 2021
Comcast's NBC Sports Network announced recently it would shutter NBCSN, a b ...
- Magnite Acquires SpotX For $1.17 Billion
Television News Daily, Wayne Friedman - Friday, February 5, 2021
Magnite and SpotX claim the merger will create the largest independent CTV/vid ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue
Television News Daily, Wayne Friedman - Friday, February 5, 2021
"There was definitely under-delivery of at least 10% to 15%. Networks a ...
- Fox Business Drops 'Lou Dobbs Tonight,' Its Highest-Rated Show, Day After $2.7B Defamation Suit
Television News Daily, Wayne Friedman - Sunday, February 7, 2021
Fox Business cancelled its longtime host show a day after Fox Ne ...
- Do Netflix's Award Nominations Impress, Add Viewers?
TV Watch, Wayne Friedman - Monday, February 8, 2021
For more than a few years now, awards have been a k ...
- People Using TV Data Declined In Q4 After High Pandemic Viewing
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
"Linear TV ratings continue the shift to older and older viewers, wi ...
- Nielsen To Expand Streaming Programming Metrics
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
Deepening its efforts for a streaming platform measurement, Nielsen is expanding i ...
