- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
The total of 55 million monthly active viewers for its ad-supported O ...
- Movies About Stock-Market Scandals Spike On Streaming Networks
TV Watch, Wayne Friedman - Friday, February 5, 2021
After the Robinhood-Game Stop controversy, a number of popular Wall Street-focused movi ...
- Spotify Sees 30% Q4 Ad Revenue Gains, As Podcast Growth Rises
Publishers Daily, Wayne Friedman - Wednesday, February 3, 2021
The company says it earned $338 million in the period -- whi ...
- Pre-Super Bowl Ad Releases Hit A Low: Down 73% Vs. 2020
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
As of Sunday evening-Monday morning (Jan. 31/Feb. 1), there were 48 piec ...
- How To Measure The Success Of WarnerMedia's Simultaneous Streaming-Theater Move
TV Watch, Wayne Friedman - Thursday, February 4, 2021
Box-office revenues are much lower, but HBO Max might make up profi ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimi ...
- New CTV Ad Fraud: $30M To $50M In Theft
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
ParrotTerra operates by generating fake CTV inventory across apps, IPs and devi ...
- CNN, MSNBC Post Major January Viewing Gains, Fox News Sinks To Third Place
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
CNN had its most-watched month ever in prime time and total d ...
- NBCU To Start New 'Platform Developer' Conference
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
"We're building solutions with all of our partners, not just selling ...
- Trump, GOP Supporters May Face Big-Money Problems Long-Term
TV Watch, Wayne Friedman - Wednesday, February 3, 2021
Forget about Trump's sway with his base. The bottom line for politicia ...
- Warner Music Group Q1 Revenues Up 6.2%, Digital Revenue 17% Higher
MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2021
Steve Cooper, Warner Music Group CEO, stated that "despite the impact ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront Deals
Television News Daily, Wayne Friedman - Monday, February 1, 2021
The goal is to enable brands to leverage every audience across eve ...
- The Number Of TV Premium Shows Sank In 2020, First Drop In 11 Years
Television News Daily, Wayne Friedman - Monday, February 1, 2021
Much of the recent decline was due to the pandemic, which caus ...
- Determining The Top Streaming Show Is Tricky
TV Watch, Wayne Friedman - Tuesday, February 2, 2021
Sometimes, lists get skewed: The bigger the platform, the greater the chan ...
- NBCU's Shell Sees Peacock As 'Broadcast' Ecosystem, Signups Hit 33 Million
Television News Daily, Wayne Friedman - Friday, January 29, 2021
NBCU CEO Jeff Shell cited the recent high-profile additions of the retu ...
- TV Show Discovery: On-Air Promos, Word-of-Mouth Still Strong, Social Media Growing
Television News Daily, Wayne Friedman - Friday, January 29, 2021
A recent TiVo survey found 53% of respondents discovered new TV sho ...
- Robinhood Records Rising National TV Ad Spend
Television News Daily, Wayne Friedman - Friday, January 29, 2021
The biggest-spending networks for Robinhood in the last 30 days are ESP ...
- Real Media, TV Underperformers: Who Is Taking Stock Bets?
TV Watch, Wayne Friedman - Monday, February 1, 2021
After the GameStop fiasco, stock speculation takes a new turn. ...
- NBCU Q4 Broadcast, Cable Ad Revenues Down, Comcast Video Subscription Losses Grow
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Delays in airing new fall NBC broadcast TV pushed ratings lower a ...
- Social Media-Related Entertainment, Sports Records Lower Q4 Engagement
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Much premium TV network content was delayed or cancelled starting in ...
- Too Much TV Choice And Viewers Freeze Up. Netflix Helps Them Thaw
TV Watch, Wayne Friedman - Friday, January 29, 2021
With Netflix's new "Shuffle Play" experiment, you have an immediate option. ...
- Mobile Apps Facing More Bad Actor Disruptions?
Mobile Insider, Wayne Friedman - Thursday, January 28, 2021
When you are involved in a big-time insurrection, you need a qui ...
- Roku Adds Competitor Amazon's IMDb TV App
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
The IMDb TV app offers library product, including movies and TV sho ...
- CBS Sells Out Super Bowl Ad Time
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
CBS had initially been pricing 30-second commercials at around $5.6 million, accordi ...
- AT&T's Turner Posts Stable Q4 Advertising, Distribution Revenue
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Ad revenue for AT&T's Turner TV networks and digital platforms cut i ...
- With Big Companies Sitting Out The Super Bowl, What Can Ads Say To Viewers?
TV Watch, Wayne Friedman - Thursday, January 28, 2021
Marketers like to take the current pulse of U.S. citizens watching t ...
- Netflix Grows Daily Streaming Usage By 16% In 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
Streamers recorded strong overall double-digit percentage digital video gains in 2020. ...
- NFL Championship Games Grow 2% To 5% Vs. 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
The Tampa Bay-Green Bay game grew 5% to 44.8 million viewers ...
- Verizon: Two-Thirds Of Its Free Disney+ Promo Customers Are Now Paid Subs
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
"We think this is unheard of," says Hans Vestberg, chairman-CEO of Veri ...
- Cross-Promotion For Streamers Benefits TV Universe
TV Watch, Wayne Friedman - Wednesday, January 27, 2021
The longtime legacy marketing tool of the 12 or 24 linear ...
