- NBCU, Twitter Expand Advertising, Content Deal Globally
Television News Daily, Wayne Friedman - Monday, January 25, 2021
NBCUniversal and Twitter are expanding their seven-year advertising and live event content-foc ...
- NBCU Promotes 3 Senior Ad Execs: Bhatia, Feldman, Winiarski
Television News Daily, Wayne Friedman - Monday, January 25, 2021
Citing the success of its One Platform, its media buying/management platform f ...
- Roku Expectations: Big Ad Revs Mean More Opportunity For Brands In Connected TV
TV Watch, Wayne Friedman - Tuesday, January 26, 2021
In more than 50 million homes, Roku looks to effectively replace t ...
- U.S. Streaming Viewing Minutes Up 12% In December; Netflix, YouTube Tops
Television News Daily, Wayne Friedman - Friday, January 22, 2021
Netflix was at 37 billion minutes and YouTube at 27.7 billion, accordi ...
- NBCU To End Sports Net NBCSN At Year's End
Television News Daily, Wayne Friedman - Friday, January 22, 2021
NBCSN's big TV sports franchises -- the National Hockey League and Nasc ...
- President Biden Assails TV Lies Told For 'Power And Profit'
TV Watch, Wayne Friedman - Monday, January 25, 2021
After the election, Newsmax, Fox News Channel and One America News ...
- Redbox, Screenvision Strike Ad Deal
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
Screenvision Media will help Redbox sell national, regional and local advertising ...
- ESPN's X Games Get Returning TV Sponsors, Virtual Events
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
It airs on Aspen's Buttermilk Mountain, January 29-31, and will focus ...
- Biden Inauguration, With 40 Million TV Viewers, Tops Trump's 2017 Results
Television News Daily, Wayne Friedman - Friday, January 22, 2021
Joe Biden's Presidential Inauguration, featuring the oath of office and speech, post ...
- Media Stocks Love Joe Biden. Will He Love Them Back?
TV Watch, Wayne Friedman - Friday, January 22, 2021
All major stock market indexes, from Election Day in November to t ...
- NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
The second round of the four divisional games was down 7% ...
- Late-Night Broadcast TV Shows Sink 14% In Viewers YOY
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
Overall, the three networks' total average viewers sank from 7.52 million ...
- Post-Trump, A New Era Of TV News
TV Watch, Wayne Friedman - Thursday, January 21, 2021
In November 2020, 43.5% of 13.1 billion live gross impressions went ...
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Currently, Canoe says the majority (80%) of its ad campaigns have ...
- DSP Tremor Intl Records 71% Ad Gain For 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
For the year 2020 overall, Tremor expects net revenues to be betwe ...
- Former Twentieth TV Ad Exec Teicher Tapped As CRO, Scripps TV Networks
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Teicher will be responsible for ad-sales strategy for the Scripps networks cross-platfor ...
- Netflix Adds 8.5 Million Subscribers, Cash-Flow Positive in 2021
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
The streamer predicts it will add 6 million new subscribers in t ...
- Popular Acquired TV Shows In The Connected TV World Feel Familiar
TV Watch, Wayne Friedman - Wednesday, January 20, 2021
What's more important to a streamer: original or acquired programming? ...
- National CineMedia Strikes 'Noovie' Deal With Place-Based Captivate
Television News Daily, Wayne Friedman - Monday, January 18, 2021
The agreement will allow local businesses to directly target movie audiences ...
- HBO Max, Amazon Surge In Q4 Streaming Subscriptions
Television News Daily, Wayne Friedman - Monday, January 18, 2021
"Wonder Woman 1984" helped push HBO Max to a 19.2% share ...
- TV On-Promos Grows - But Less For Shows And More For Streamers
TV Watch, Wayne Friedman - Tuesday, January 19, 2021
An analysis of promos found 46% of cross-promotion avails in 2020 f ...
- NBCU's Peacock Estimated To Hit 52 Million Subs, $2B Revenues By 2024
Television News Daily, Wayne Friedman - Friday, January 15, 2021
In 2021, Peacock is estimated to hit $604 million in revenue ...
- Pandemic-Affected Global Theatrical Movies Drops 72% To $12.2 Billion
Television News Daily, Wayne Friedman - Friday, January 15, 2021
The biggest movie globally in this period was WarnerMedia's "Wonder Woman 198 ...
- Get The Addressable TV Ad You Want
TV Watch, Wayne Friedman - Monday, January 18, 2021
While making a big transition to addressable advertising, marketers will still ne ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
One major hurdle is finding a standard measure of viewability, and ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according ...
- Netflix Leaps Into Big Movie Promotion, Competitive WIth Legacy Film Studios
TV Watch, Wayne Friedman - Friday, January 15, 2021
It's not just promoting movies, but the platforms where they stream. ...
- FuboTV Buys Sports Betting-Gaming Company Vigtory To Up Engagement
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Company executives say a key to its growth is augmenting its programmi ...
- WarnerMedia: Theatrical Movies On Streamers Need New Metrics
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Theatrical movies moving onto streaming platforms demand new performance metrics -- rath ...
- AT&T Ends Low-Cost AT&T TV Now
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
AT&T is merging AT&T TV Now into AT&T TV, the company's mo ...
