- Verizon Bringing Fans Closer To Live NFL Action -- Is That Live Enough?
Mobile Insider, Wayne Friedman - Thursday, October 7, 2021
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideba ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Looking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Total "churn" was 6% in the second quarter of this year, do ...
- Former Hulu Executive Kelly Campbell Named Peacock President
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
In July, Peacock claimed 54 million subscribers and 20 million monthly acti ...
- Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Nielsen puts its streaming measurement products -- programming content, advertising and platfor ...
- Netflix Doesn't Have 'Friends' Or 'The Office' - And It Doesn't Matter
TV Watch, Wayne Friedman - Thursday, October 7, 2021
Netflix still has the upper hand, regularly occupying all 10 top spo ...
- Netflix's 'Squid Game' Soars In Weekend Streaming Share
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
"Squid Game" is a fictional series about a secret organization that ge ...
- First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
This year, only six shows topped the 10 million mark. In 201 ...
- Cross Network Promotion: Simultaneous Theatrical/Streaming Movie Openings Might Be Easier
TV Watch, Wayne Friedman - Wednesday, October 6, 2021
Airing paid-ads of other entertainment content, including movies, would be a go ...
- Extreme Reach Accredited For CTV Ad Impressions
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
Extreme Reach's CTV business continues to be a growing channel, accounting f ...
- Code Blue: Big Advertisers Depart Ozy Media Over Its Business Model
TV Watch, Wayne Friedman - Tuesday, October 5, 2021
When a TV network/platform is caught in lies and deception, from ...
- YouTube TV, NBCU Strike New Carriage Deal, Peacock Left Out Of The Mix
Television News Daily, Wayne Friedman - Saturday, October 2, 2021
YouTube TV will continue to carry 14 NBCU broadcast/cable channels. Reports s ...
- Sony's 'Venom' Earns $90M At Box Office In Opening Weekend, Tops In TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 3, 2021
It was not only the biggest opening weekend since the pandemic start ...
- The Next Big Thing For Netflix: Adding Video Games To Content Arsenal
TV Watch, Wayne Friedman - Monday, October 4, 2021
Years ago, Reed Hastings, Netflix CEO, said one of his biggest competito ...
- Hulu's Ad Revenues Forecast To Grow 18% In 2022, Subscriber Rates Improve
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
MoffettNathanson Research projects ad revenue from its SVOD services will hit $2 ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Driving this high estimate is the use of Facebook as a fundraisi ...
- Pepsi Adds More Talent To Halftime Super Bowl Show
Television News Daily, Wayne Friedman - Friday, October 1, 2021
Typically, one or two performers share the stage for the final ga ...
- Roku's New TV Marketing Pushes Easy Streaming
TV Watch, Wayne Friedman - Friday, October 1, 2021
Yes, it's got a library and the "OK" push is good. B ...
- Apple TV+'s Consumer Satisfaction Grows, But Churn Is High
Television News Daily, Wayne Friedman - Wednesday, September 29, 2021
Kantar says 39% of consumers are now satisfied with the "amount ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Prospects For Virtual Pay TV Providers: Access Is Up, Viewers Are Another Issue
TV Watch, Wayne Friedman - Thursday, September 30, 2021
The virtual pay TV business has been making slow business improvements. B ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT Options
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% ri ...
- Netflix's Next Move May Be Cementing Brand Loyalty
TV Watch, Wayne Friedman - Wednesday, September 29, 2021
In the U.S., the worry for Netflix might be focused on subscrib ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises
Television News Daily, Wayne Friedman - Monday, September 27, 2021
National TV on broadcast and cable networks is only expected to gr ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' Measurement
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
The new currency will create guarantees of media campaigns against customized advanc ...
- Expanding The TV Sports Franchise
TV Watch, Wayne Friedman - Tuesday, September 28, 2021
Building big brand team identities and marketing personalities can be a difficu ...
- Video Streamers Go Big On Social Media -- Disney, HBO Max And Hulu Up Spend
Television News Daily, Wayne Friedman - Friday, September 24, 2021
Hulu placed 94% of its social impressions on YouTube. Peacock put 4 ...
- 'Shang-Chi' Is Top U.S. Movie For 2021, But Holiday Titles Coming
Television News Daily, Wayne Friedman - Sunday, September 26, 2021
TV networks' ad sales execs said there was a strong uptick ...
- Future Disney+ Goal Is To Stay On Streaming Message
TV Watch, Wayne Friedman - Monday, September 27, 2021
Hulu and ESPN+ have ads and the Disney Channel has had limit ...
- VAB: D2C Advertisers Gain Digitally On TV Ad Spend
Television News Daily, Wayne Friedman - Thursday, September 23, 2021
From a digital engagement perspective -- Q1 2017 to Q1 2021 ...