- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its ki ...
- Cut! Maybe Streaming Theatrical Movies Aren't Taking Over The World
TV Watch, Wayne Friedman - Thursday, March 25, 2021
A new deal with WarnerMedia and Regal Theaters gives theatrical movies ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- Programmatic CTV Ad Spend Doubles In 2020, CTV Fraud Holds Steady
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Programmatic CTV ad spending in the U.S. came in at $4.36 billi ...
- ViacomCBS, Discovery Stock Prices Drift Lower, Streamers Present Growth Issues
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
The news was a turnaround for media companies moving into the streami ...
- New Name For Former President's Media Platform: Pump, Stump And Bump
TV Watch, Wayne Friedman - Wednesday, March 24, 2021
It's one thing when you are the current U.S. president, calling oth ...
- Disney's ESPN, ABC Are Big Winners In NFL Deal
Television News Daily, Wayne Friedman - Monday, March 22, 2021
Disney gained in the number of actual games, including two Super Bowl ...
- What Do We Call Cable Companies Now?
TV Watch, Wayne Friedman - Tuesday, March 23, 2021
Analysts have suggested an NBCU-Warner merger. The premise here is these t ...
- Netflix Rules Streaming, Disney+ Makes Gains With Movies
Television News Daily, Wayne Friedman - Friday, March 19, 2021
Netflix had the highest-viewed single movie title in mid-February, with its origin ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
Television News Daily, Wayne Friedman - Monday, March 22, 2021
For the first time, NBCU will be offering "self-service" access to i ...
- NFL Scores Dominating Rights Deal. Can Advertisers Stage A Comeback?
TV Watch, Wayne Friedman - Monday, March 22, 2021
TV networks will need to find ways to raise advertising pricing arou ...
- TV Stock Prices Soar On D2C Promise, Analyst Warns Some Companies Overvalued
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
There is a trade-off with many of these businesses -- trading lower-prof ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Based on its analysis, the company says fraud impressions rose 220% ...
- Global Home, Digital Entertainment Rose 31% In 2020, Theatrical Revenues Sank 72%
Television News Daily, Wayne Friedman - Friday, March 19, 2021
Digital home and mobile entertainment hit $61.8 billion in 2020, due ...
- NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Three TV networks will witness an eye-popping 100% increase in sports-rights fe ...
- Consumers Cash In Their Streaming Site Login/Password Data
TV Watch, Wayne Friedman - Friday, March 19, 2021
How valuable is your personal data, including the type of TV sho ...
- Walt Disney California Theme Parks To Open April 30
MediaDailyNews, Wayne Friedman - Wednesday, March 17, 2021
Disneyland and Disney California Adventure will open at an estimated 15% capaci ...
- Vizio 'Platform+' Unit Doubles Ad Sales
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
Smart TV set manufacturer Vizio says its ad business -- inventory sale ...
- Samsung Smart TV Platform Dominates Global Market With 162 Million Devices
Television News Daily, Wayne Friedman - Wednesday, March 17, 2021
Samsung maintains a dominating 12.7% share of the worldwide market. ...
- Will YouTube Finally Make Inroads In The Upfront Market?
TV Watch, Wayne Friedman - Thursday, March 18, 2021
Now, with ever more scattered premium TV and video impressions, it m ...
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
The awards show, hosted by Comedy Central's Trevor Noah, posted a b ...
- Consumers Willing To Share Data For Low-Cost Streamers: Study
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
Fifty-four percent of consumers will view ads on streaming ad-supported platforms f ...
- Premium Streamers Consider New Reality: Ad Counts, Metrics In Pricing
TV Watch, Wayne Friedman - Wednesday, March 17, 2021
For years, legacy TV networks have been able to "count the hous ...
- Video-Game Revenue Soars, New Consoles Key
MediaDailyNews, Wayne Friedman - Monday, March 15, 2021
Top sellers were Nintendo's "Super Mario 3D World + Bowser's Fury" a ...
- TV Networks Slowly Increase On-Air Promos
Television News Daily, Wayne Friedman - Monday, March 15, 2021
CBS has had the biggest overall promo reach, thanks to the Sup ...
- In A Big Streamer Field, How Does Netflix Sustain Dominance?
TV Watch, Wayne Friedman - Tuesday, March 16, 2021
One answer may be entering the world of live sports. That wou ...
- HBO Max Takes In $80 Million In Upfront For Ad-Supported Option
Television News Daily, Wayne Friedman - Friday, March 12, 2021
The streamer now expects between 120 million and 150 million worldwide H ...
- As Streaming Accelerates, Will Traditional Licensing Deals Change?
TV Watch, Wayne Friedman - Monday, March 15, 2021
Some shows are too popular for nonexclusive airings, such as "Friends" a ...
- LA Movie Theaters To Open At 25% Capacity, Movie Marketing Spend Ramps Up
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2021
Movie theaters in Los Angeles, the largest U.S. cinema theater market, cou ...
- Comcast TV Homes See 25% Rise In Live TV Viewing
Television News Daily, Wayne Friedman - Thursday, March 11, 2021
Much of this upward trajectory came from cable TV news networks, d ...
