- Google Extends NBA Playoff Sponsorship For Google Pixel On ESPN
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Google is expanding its on-air TV ad presence with sports as i ...
- Media Research Vet Gopalakrishnan Moves To iSpot.tv
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief resear ...
- Getting National TV Unmasked: Early Returns Improve, But Not Everywhere
TV Watch, Wayne Friedman - Wednesday, October 20, 2021
We don't have broad visibility for the current 2021-2022 TV season. B ...
- Thumbs Down: Where Does Sinclair's RSNs Go If MLB Calls Strike Three?
TV Watch, Wayne Friedman - Tuesday, October 19, 2021
Major League Baseball doesn't like Sinclair's plan to raise $250 million f ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Television News Daily, Wayne Friedman - Sunday, October 17, 2021
Universal spent $11.2 million on national TV advertising on "Kills" for i ...
- Nielsen Refreshes Brand Image, Focuses On Audience, Media Future
Television News Daily, Wayne Friedman - Monday, October 18, 2021
Its new tag line is: "Powering a better media future for a ...
- 2 Retired NFL Quarterbacks Talk Medical Insurance In Ads, But Never Injuries
TV Watch, Wayne Friedman - Monday, October 18, 2021
Joe Theismann and Joe Namath front TV content for EasyMedicare.com and Medica ...
- 'Squid Game' Had Slow Start In The U.S.: Nielsen Data
Television News Daily, Wayne Friedman - Thursday, October 14, 2021
Netflix may have its biggest worldwide hit ever with "Squid Game" ...
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
MediaDailyNews, Wayne Friedman - Friday, October 8, 2021
Results this year would more than double the 15% growth rate ...
- College Football National TV Ad Revenue Up Vs. 2020 To $122.8 Million
Television News Daily, Wayne Friedman - Friday, October 8, 2021
So far, ABC, ESPN and Fox have pulled in the highest nation ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- 'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 10, 2021
The film debuted in 4,407 theaters and movie-theater analysts were projecting ne ...
- Super Smart TVs Offer More, Redefine What Connected TV Can Do
TV Watch, Wayne Friedman - Monday, October 11, 2021
Sky Glass looks to replace satellite-delivered TV programming and revamp playlists. ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Last year, more YouTube viewers watched content on their big TV scree ...
- Streamers Aiming News At Young TV Viewers Is Good Business
TV Watch, Wayne Friedman - Friday, October 8, 2021
Guessing the Fortnite game advertising comes with it. ...
- Verizon Bringing Fans Closer To Live NFL Action -- Is That Live Enough?
Mobile Insider, Wayne Friedman - Thursday, October 7, 2021
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideba ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Looking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Total "churn" was 6% in the second quarter of this year, do ...
- Former Hulu Executive Kelly Campbell Named Peacock President
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
In July, Peacock claimed 54 million subscribers and 20 million monthly acti ...
- Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Nielsen puts its streaming measurement products -- programming content, advertising and platfor ...
- Netflix Doesn't Have 'Friends' Or 'The Office' - And It Doesn't Matter
TV Watch, Wayne Friedman - Thursday, October 7, 2021
Netflix still has the upper hand, regularly occupying all 10 top spo ...
- Netflix's 'Squid Game' Soars In Weekend Streaming Share
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
"Squid Game" is a fictional series about a secret organization that ge ...
- First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
This year, only six shows topped the 10 million mark. In 201 ...
- Cross Network Promotion: Simultaneous Theatrical/Streaming Movie Openings Might Be Easier
TV Watch, Wayne Friedman - Wednesday, October 6, 2021
Airing paid-ads of other entertainment content, including movies, would be a go ...
- Extreme Reach Accredited For CTV Ad Impressions
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
Extreme Reach's CTV business continues to be a growing channel, accounting f ...
- Code Blue: Big Advertisers Depart Ozy Media Over Its Business Model
TV Watch, Wayne Friedman - Tuesday, October 5, 2021
When a TV network/platform is caught in lies and deception, from ...
- YouTube TV, NBCU Strike New Carriage Deal, Peacock Left Out Of The Mix
Television News Daily, Wayne Friedman - Saturday, October 2, 2021
YouTube TV will continue to carry 14 NBCU broadcast/cable channels. Reports s ...
- Sony's 'Venom' Earns $90M At Box Office In Opening Weekend, Tops In TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 3, 2021
It was not only the biggest opening weekend since the pandemic start ...
- The Next Big Thing For Netflix: Adding Video Games To Content Arsenal
TV Watch, Wayne Friedman - Monday, October 4, 2021
Years ago, Reed Hastings, Netflix CEO, said one of his biggest competito ...
- Hulu's Ad Revenues Forecast To Grow 18% In 2022, Subscriber Rates Improve
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
MoffettNathanson Research projects ad revenue from its SVOD services will hit $2 ...