- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
For the ViacomCBS AVOD, this includes all digital ads -- on deskto ...
- Scripps OTT Newsy Now An Over-The-Air TV Platform
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
The network will launch October 1, covering 80% of U.S. TV hom ...
- As Data Hacking Grows, What Happens To Legacy Media?
TV Watch, Wayne Friedman - Wednesday, April 7, 2021
Traditional media, especially those companies with TV stations and cable operations, ha ...
- 'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports Advertising
MediaDailyNews, Wayne Friedman - Monday, April 5, 2021
Surprising movie analysts, "Godzilla vs. Kong" scored an unexpectedly strong box-office resul ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV show ...
- When Is Sharing A Log-In For Streaming A Good Thing?
TV Watch, Wayne Friedman - Tuesday, April 6, 2021
Netflix loses $6 billion a year in password sharing -- if projectio ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- Advanced TV Ad Impressions, Deal Making Recovers By End Of 2020
Television News Daily, Wayne Friedman - Friday, April 2, 2021
By the end of year -- the fourth quarter -- global ...
- Good News For The TV Upfront - In The Short Term
TV Watch, Wayne Friedman - Monday, April 5, 2021
Much has to do with pent-up demand from big brand marketers feeli ...
- Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
Ad-sales deals have doubled since Jan. 1 and some 300 campaigns ha ...
- Time Viewed On Cable Nets Rose In 2020, Ad Concerns Remain
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
In 2020, live cable TV viewing grew 20% among all cable network ...
- NFL Gets More Game, Ups Ad Intake
TV Watch, Wayne Friedman - Friday, April 2, 2021
In the grab for more TV shelf space, The NFL is n ...
- Univision's Core Advertising Drops 6% In Q4, Overall Ads Up 10%
Television News Daily, Wayne Friedman - Wednesday, March 31, 2021
Univision says there was softness in various ad categories. But thanks ...
- Social Video Touts Big Premium Streamers, CTV Content
Television News Daily, Wayne Friedman - Wednesday, March 31, 2021
Social video content on YouTube and Facebook totaled 932 million consumer minut ...
- Are Bad-Actor Stock Manipulators Picking On Media?
TV Watch, Wayne Friedman - Thursday, April 1, 2021
Selecting somewhat under-the-radar players like ViacomCBS and Discovery Inc. has allowed so ...
- T-Mobile Shuts Down TVision, Cuts New Deals With YouTube TV, Philo
Television News Daily, Wayne Friedman - Tuesday, March 30, 2021
Both deals will give what amounts to a $10-a-month price break exclusive ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
Television News Daily, Wayne Friedman - Tuesday, March 30, 2021
This year, local TV advertising is expected to rise 16% to $19 ...
- Cable News Viewing Falls Vs. Q4, MSNBC Dominates Total Day
Television News Daily, Wayne Friedman - Wednesday, March 31, 2021
Collective Nielsen-measured viewers for Fox News Channel, MSNBC and CNBC were ...
- TV Networks Continue To Hype Sports Betting Businesses
TV Watch, Wayne Friedman - Wednesday, March 31, 2021
Virtually all TV-centric sports operations have some wagering/gaming connections. That includes ESP ...
- For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads
Television News Daily, Wayne Friedman - Monday, March 29, 2021
More than half the total estimated TV marketing for premium streamers com ...
- Roku Dominates CTV Ad Views In Second-Half 2020
Television News Daily, Wayne Friedman - Monday, March 29, 2021
Roku tops Amazon Fire TV in terms of premium video advertising vi ...
- Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
Television News Daily, Wayne Friedman - Monday, March 29, 2021
The average unit rate in 2020 was $4.99 million, and there we ...
- When Is A Good Time To Hide TV Advertising? (Wait. What?)
TV Watch, Wayne Friedman - Tuesday, March 30, 2021
Spain's public TV company RTVE was fined 730,000 euros ($859,000) recently f ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- I'm Hanging Up Now: Millennial, Gen Z Smartphone Usage Drop, 65+ Adds Premium TV Time
TV Watch, Wayne Friedman - Monday, March 29, 2021
More at-home work and schooling changed everything last year, including digital behav ...
- Univision Streamer PrendeTV Launches With 10 Sponsors
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The free, ad-supported platform, which will officially start March 29, has stru ...
- Movieclips Sees Sharp Rise In YouTube Subscribers, Ad Revenue Metrics
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The YOY hike is partly due to higher at-home media consumption a ...
- Future Midsize TV Biz Model: Swap Higher Linear TV Affiliate Revenues For Streaming Subs
TV Watch, Wayne Friedman - Friday, March 26, 2021
There is more potential long-term gain from distribution, subscription and ad revenu ...
- Watching Mobile Videos Outside The Home: Go Long, Go Quickly, Go 'Premium'?
Mobile Insider, Wayne Friedman - Thursday, March 25, 2021
According to a recent poll, 43% of mobile users watch "videos" ( ...
- Longtime WarnerMedia Sales Exec Joe Hogan Departs, Katrina Cukaj Promoted
Television News Daily, Wayne Friedman - Wednesday, March 24, 2021
Cukaj will lead advertising sales/client partnerships. Previously, she had been lead ...
