- TV With Or Without Ads? It Depends On Delivery: Study
Television News Daily, Wayne Friedman - Monday, June 28, 2021
The study notes while nearly all TV consumers (95%) watch at lea ...
- Still Slow Going For Most U.S. Theatrical Movies, TV Ad Spend
Television News Daily, Wayne Friedman - Monday, June 28, 2021
Key to future gains will be the return of expected big exclusi ...
- Roku, Amazon Dominate As Apple TV Rounds Third
TV Watch, Wayne Friedman - Tuesday, June 29, 2021
A recent estimate from Parks Associates says Apple TV is in thi ...
- Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And Up
Television News Daily, Wayne Friedman - Friday, June 18, 2021
Streaming has a 26% share for total day usage of TV f ...
- Do Regional Sports Networks Need A Bigger Team For Streaming?
TV Watch, Wayne Friedman - Monday, June 21, 2021
Research says only around 30% of traditional pay TV subscribers watch spo ...
- CNN To Create And Sell NFT Digital Assets From News 'Moments'
Television News Daily, Wayne Friedman - Thursday, June 17, 2021
"Vault by CNN: Moments That Changed Us" will include key moments ...
- Discovery Channel's 'Shark Week' Gets New, Returning Sponsors
Television News Daily, Wayne Friedman - Thursday, June 17, 2021
This year, media agency executives report strong pricing, up 20% or m ...
- Broadway Musicals Could Begin As TV Reality Shows - If The Marketing Works
TV Watch, Wayne Friedman - Friday, June 18, 2021
What's the best way to monetize a TV series? Maybe it doesn ...
- Why Did Mobile Usage Grow During Last Year's Lockdown?
Mobile Insider, Wayne Friedman - Thursday, June 17, 2021
Mobile usage keeps ticking up, now representing 32% of our total dai ...
- NBCU Top Media Spender On 2020 Non-Sports Content At $22.5 Billion, Disney, Amazon Rising
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Many legacy companies need to keep their traditional lines of distribution inta ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Fox Corp. has now finished its upfront deals at "unprecedented" business reven ...
- Too Many Streaming Ads? Try Fast-Forwarding. Oh, Wait.
TV Watch, Wayne Friedman - Thursday, June 17, 2021
Turns out, consumers are angered by the repeated frequency of these messa ...
- Disney's Chapek: No Plans To Offer Disney+ Ad-Supported Option
Television News Daily, Wayne Friedman - Tuesday, June 15, 2021
Disney CEO Bob Chapek also said Disney has no plans to bre ...
- Survey: Poor Ad Quality On Streamers Is Missed $30 Billion Opportunity
Television News Daily, Wayne Friedman - Tuesday, June 15, 2021
Some 54% of viewers say they abandon a streaming program when ...
- Fox Entertainment, Bento Box Start NFT Unit, Blockchain Creative Labs, With $100M Funding
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Bento Box's initial NFT effort will be the "first animated series ...
- Netflix Should Consider An Ad-Supported TV Service
TV Watch, Wayne Friedman - Wednesday, June 16, 2021
NBCU's CEO says when promoting big events or launching a high-profile ...
- CW Finishes Upfront Deal-Making, Gains In Total Volume
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The CW gained between 19% and 21% in cost-per-thousand viewer increases, accordi ...
- WB's 'In The Heights' Movie Revenues Disappoint, But TV Ad Spend Is High
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The movie studio spent $23.3 million in national TV spending since t ...
- NBCU CEO Calls Upfront 'Strongest' In Its History
Television News Daily, Wayne Friedman - Monday, June 14, 2021
"Advertisers are trying to find reach wherever they can find it. Rea ...
- Disney Has Its Best Upfront, 40% Of Monies Earmarked For Streamers
Television News Daily, Wayne Friedman - Monday, June 14, 2021
Disney has secured around $2 billion for its traditional upfront deal-making f ...
- Legacy Pay TV Companies Approach A Breaking Point
TV Watch, Wayne Friedman - Tuesday, June 15, 2021
There are profitable options, such as offering a completely different video packagi ...
- Live, Linear TV Viewing Erosion Impacts Promo Spend
Television News Daily, Wayne Friedman - Friday, June 11, 2021
Total impressions generated for TV's promo and advertising slipped 29% to 100 ...
- As Netflix Tinkers With Ecommerce, Brand-Related Retail Makes Sense
TV Watch, Wayne Friedman - Monday, June 14, 2021
Think of Netflix more like Walt Disney, which has a vast consum ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- Show Me The Money: The Churn In Streaming
TV Watch, Wayne Friedman - Friday, June 11, 2021
Rocketing initial interest in subscription streaming platforms has created good, top-line new ...
- U.S. Box-Office Revenue Not Expected To Hit Record Levels Again
MediaDailyNews, Wayne Friedman - Wednesday, June 9, 2021
At-home streaming of new theatrically intended business will keep some films fr ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- MRC: Local TV Viewing/PUT Understated During Pandemic 1% To 4%
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
Nielsen will work with the MRC to analyze what impact "zero-tuning household ...
- Local TV Ads Sink 19% This Year, Will Rise 20% In 2022
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
Core, non-political advertising is expected to grow 5.4% this year, partly reversi ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netfl ...