- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Major TV networks are pushing brand TV advertisers to shift 20% ...
- Disney To Outperform TV Marketplace, Given Sports Content
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Much of this comes via ESPN and ABC -- the latter n ...
- Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Adam Monaco has been named EVP of Disney Advertising Sales, reporting ...
- Big Streaming Shows Up Costs: Amazon Prime Video Drops $465M On 'LOTR'
TV Watch, Wayne Friedman - Tuesday, April 20, 2021
Specific effects and location are major price factors for shows such ...
- Amazon Grows Total Video-Music Spend To $11 Billion
MediaDailyNews, Wayne Friedman - Friday, April 16, 2021
Amazon's total video and music video spend for TV, movies, and oth ...
- VAB Asks Nielsen To Submit To Immediate MRC Audit
Television News Daily, Wayne Friedman - Friday, April 16, 2021
The company believes the audit would help explain why there was ...
- TV Nets On Upfront Time, Marketers In The Crosshairs
TV Watch, Wayne Friedman - Monday, April 19, 2021
Decades of viewership erosion already had TV marketers questioning what and whe ...
- Tegna Sees Uptick In Q1 Ad Growth
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Tegna says ad and marketing revenues have returned to "pre-pandemic levels" a ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend ...
- The VAB And Nielsen: War Of Words Continues
Television News Daily, Wayne Friedman - Friday, April 16, 2021
In response to the VAB's letter, Nielsen said in a statement la ...
- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?
TV Watch, Wayne Friedman - Friday, April 16, 2021
With the influx of sports betting/gaming growing in conjunction with content ...
- Univision Holdings Grows Larger With $4.8 Billion Grupo Televisa Deal
Television News Daily, Wayne Friedman - Wednesday, April 14, 2021
The companies claim the deal will result in the largest Spanish-language med ...
- Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In Second
Television News Daily, Wayne Friedman - Wednesday, April 14, 2021
Netflix's percentage of existing subscribers leaving the service was a low 2. ...
- Negative TV News Language Could Impact Marketers' Business
TV Watch, Wayne Friedman - Thursday, April 15, 2021
A new report says "negative emotional language" can result in lower conversio ...
- Roku Adds Measurement Partners For More 'Performance Outcome' Metrics
Television News Daily, Wayne Friedman - Tuesday, April 13, 2021
Roku is adding new partners to help them measure and target da ...
- Would Biden's Infrastructure-Broadband Plan Impact A DirecTV/Dish Merger?
Television News Daily, Wayne Friedman - Tuesday, April 13, 2021
Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?
TV Watch, Wayne Friedman - Wednesday, April 14, 2021
That streaming trend is surely a big part of the possible motivati ...
- Live Programs Steepen Same-Day Ratings Declines
Television News Daily, Wayne Friedman - Monday, April 12, 2021
Prime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadca ...
- Rising D2C Video Businesses To Push Faster Broadband Subscriptions
Television News Daily, Wayne Friedman - Monday, April 12, 2021
UBS estimates total cable and telco-based services will grow 3.6% in 2 ...
- Netflix Exclusive Movie Deal With Sony Helps Define The Streaming Age
TV Watch, Wayne Friedman - Tuesday, April 13, 2021
Sony isn't like other big legacy TV-movie production companies. It doesn't o ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Correction: 'Godzilla vs. Kong' Takes In $48.5 Million At Opening Weekend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
Correction: For the column, "Can Streaming And Theatrical Co-Exist? One Warner Bro ...
- Traditional TV Time Sinks During Higher Pandemic Viewing
TV Watch, Wayne Friedman - Monday, April 12, 2021
Broadcast and cable TV erosion is accelerating -- at least via tradition ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimat ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is Priority
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Previously, Campbell was Chief Strategy Officer at Telaria, where he oversaw t ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human righ ...
- Hulu Starts New On-Air Campaign: 'Start With Hulu'
Television News Daily, Wayne Friedman - Wednesday, April 7, 2021
The campaign, which will run through the fall, features characters who reali ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Roughly eight to nine episodes have aired among the top 20 prime-ti ...
- Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They Can
TV Watch, Wayne Friedman - Thursday, April 8, 2021
The movie not only scored well at the opening weekend box-office ...
