- RNC's Second Night Viewing Up 14% From First Night
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Viewing for the RNC's second night grew 14% to a Nielsen-measured 19 ...
- Viewers Have Ad Choices: Opt In Or Opt Out
TV Watch, Wayne Friedman - Thursday, August 27, 2020
TV networks want viewers to watch their ads. Viewers may have oth ...
- CTV Gains Stronger Foothold In Subscription Services And Free, Ad-Supported Platforms
Television News Daily, Wayne Friedman - Tuesday, August 25, 2020
A recent survey found that U.S. consumers respond more favorably to advertisi ...
- Virtual RNC First Night Scores 17 Million Viewers -- Down 14% From Same DNC Night
Television News Daily, Wayne Friedman - Tuesday, August 25, 2020
The RNC's opening night posted 17 million Nielsen-measured viewers among 11 networ ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especial ...
- Streaming Is Grabbing Bigger Slice Of Media Revenues
TV Watch, Wayne Friedman - Wednesday, August 26, 2020
Disney cracked the code: compelling content, a major brand name and, ...
- Theatrical Movies' Less Dramatic Return: 'Unhinged' Scores $4 Million In U.S. Box Office
MediaDailyNews, Wayne Friedman - Monday, August 24, 2020
As movie theaters slowly re-opened, "Unhinged" scored as the highest-grossing wide-release theatric ...
- Summer Viewing Gains For Six Of 41 Prime-Time Shows
Television News Daily, Wayne Friedman - Monday, August 24, 2020
Six of 41 broadcast network prime-time TV series have shown viewing gai ...
- Upfront Ad Market Awaits: Place Your TV Bets
TV Watch, Wayne Friedman - Tuesday, August 25, 2020
TV marketers understand ad pullbacks are common in periods like this. B ...
- Movie Studios Slowly Ramp Up TV Spending On Theatrical Films
Television News Daily, Wayne Friedman - Friday, August 21, 2020
From Aug. 7-Aug. 20, $10.5 million was spent on national TV networ ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For Week
Television News Daily, Wayne Friedman - Saturday, August 22, 2020
For this year's entire four-day event, MSNBC was the top network, wi ...
- Millions Are Earmarked For TV Political Ads - But Where?
TV Watch, Wayne Friedman - Monday, August 24, 2020
Given the question mark over new fall TV shows -- as we ...
- Survey: 74% Of Movie Theater Customers Ready To Return In A Month
MediaDailyNews, Wayne Friedman - Thursday, August 20, 2020
Thirty four percent said having space -- empty seats between occupied mov ...
- MSNBC Tops DNC Virtual Event For Day 2, Biden, Trump Ramp Up National TV Buys
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
Day Two of the virtual DNC event posted 19.2 million TV viewe ...
- Weather Channel Appoints Former Charter Exec Bucher As CMO And SVP
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
In this new position, Bucher will head up all marketing efforts a ...
- DNC's Third Night Sees Sharp 19% Increase To 22.8 Million TV Viewers
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
Featuring big-name speakers including former President Barack Obama, and Vice Presidential Candida ...
- Verizon Finds A Way To Leverage Traditional Media In Streaming World
TV Watch, Wayne Friedman - Friday, August 21, 2020
It's better to become a key access point to premium streaming servic ...
- Share Of CTV Video Impressions Down In First-Half 2020, Mobile App Use Climbs
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Connected TV video impressions continue to climb in the first half ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Kids TV Viewing Lower On Legacy TV -- Even In A Pandemic
TV Watch, Wayne Friedman - Thursday, August 20, 2020
Despite kids 2-11 spending far more time at home, they aren't watchi ...
- Audio Content Remains Strong Among Remote Workers As Local News, Radio, Podcasts, Music Thrive: Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2020
Nielsen says 23% of remote workers listen every day to "spoken wor ...
- U.S. Cable Network Affiliate Revenue Down For The First Time In Q2
Television News Daily, Wayne Friedman - Tuesday, August 18, 2020
Traditional affiliate fees, long the revenue backbone for U.S. cable TV net ...
- Virtual DNC Telecast Earns 19.75 Million Viewers, Down 20% From 2016
Television News Daily, Wayne Friedman - Tuesday, August 18, 2020
Ten networks aired the event -- ABC, CBS, NBC, PBS, CNN, C ...
- Punt, Pass Or Block: What If The Biggest TV Show Of The Year Doesn't Have A Live Audience?
TV Watch, Wayne Friedman - Wednesday, August 19, 2020
In a pandemic, everything changes, including the ads, engagement and half-time sh ...
- Hulu Starts Creative Services Effort For Small, Medium-Sized Businesses
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Hulu will provide businesses with access to creative partners who can crea ...
- Summer TV Promo Airings See Skyrocketing Growth, Led By Cable Networks
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Broadcast nets have been airing promos at levels roughly similar to 201 ...
- Fortnite Game Maker Thinks Like A TV Network Group
TV Watch, Wayne Friedman - Tuesday, August 18, 2020
Media and entertainment content providers are looking to break down legacy busine ...
- 5 Premium Ad-Supported Video Platforms Up 31% In Q2 Ad Revenues
Television News Daily, Wayne Friedman - Friday, August 14, 2020
Pluto TV, Roku, Hulu, Tubi, and Peacock pulled in an estimated $8 ...
- Streamer FuboTV Grows Revenues, Subscribers, Despite Q2 Net Loss Of $100M
Television News Daily, Wayne Friedman - Friday, August 14, 2020
Total revenues grew 53% to $44.2 million, with subscription fees up 5 ...
- Despite Media Sports Bubbles, Spillage Happens - And The Show Goes On
TV Watch, Wayne Friedman - Monday, August 17, 2020
The bubble approach isn't for all sports. Major League Baseball doesn't wo ...
