- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agenci ...
- Video Game Views Rise Due To COVID-19, U.S. Home Console Ownership Up 31%
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Online video gaming views have climbed during the pandemic since March, whi ...
- COVID-19 Disruption Makes TV Creativity A Necessity
TV Watch, Wayne Friedman - Wednesday, July 29, 2020
Will sports TV resort to an audio track, much like sitcom re ...
- NBCU's Local CTV/OTT Inventory Available On FreeWheel's Strata
Television News Daily, Wayne Friedman - Monday, July 27, 2020
Expanding the availability of its local CTV and OTT inventory, NBCU station ...
- Baseball Gets Big Opening Numbers, Then Drops The Ball
TV Watch, Wayne Friedman - Tuesday, July 28, 2020
On Monday, it was revealed that 14 Miami Marlins players and coach ...
- Disney Postpones Big Theatrical Movies, AMC Theaters Shifts U.S. Openings To Late August
MediaDailyNews, Wayne Friedman - Friday, July 24, 2020
Walt Disney delays movie franchise "Mulan" to next year -- as we ...
- Analyst: TV May Not Recover Its Pre-Pandemic Viewership, Ad Levels
Television News Daily, Wayne Friedman - Friday, July 24, 2020
Traditional linear TV, which saw a 5% rise in total day perso ...
- ESPN Posts Record Opening Night Baseball In Shortened Season
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The opener pulled in the best TV ratings for a regular-season ga ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data ...
- No Local Ad Tax In D.C., But Will Media Be Spared Long-Term?
TV Watch, Wayne Friedman - Monday, July 27, 2020
Cities have some tough decisions to make as municipal economies pull ...
- IAB: Audience Data Spending Up 6% in 2019, But May Decline This Year
MediaDailyNews, Wayne Friedman - Thursday, July 23, 2020
Brand marketers spending on data climbed 6% in 2019, with stronger gai ...
- WarnerMedia Q2 Revs Sink 23%, Blame Lower Ad Sales
Television News Daily, Wayne Friedman - Thursday, July 23, 2020
Coupled with dismal box-office business, the company dropped to $6.8 billion ...
- Crown Media Names Cable TV Veteran Wonya Lucas To CEO
Television News Daily, Wayne Friedman - Thursday, July 23, 2020
Lucas will run overall direction for Crown Media's three linear live ...
- Sports May Have To Carry Fall TV
TV Watch, Wayne Friedman - Friday, July 24, 2020
Major League Baseball returned last night to TV screens -- but h ...
- National TV Spend Skyrockets For Premium Streamers
Television News Daily, Wayne Friedman - Wednesday, July 22, 2020
From June 21 through July 20, video streamers spent $106.7 million ...
- Netflix Improves Q2 Share Of Streaming Views
Television News Daily, Wayne Friedman - Wednesday, July 22, 2020
Netflix also commands the greatest overall platform share among the top fi ...
- Will Fans Start Betting On Athletes' Biometrics During A Televised Game?
TV Watch, Wayne Friedman - Thursday, July 23, 2020
With major sports leagues set to return to TV, new content wi ...
- TV Consumers Seek More Home Entertainment Savings, Lower Streaming Subscriptions
Television News Daily, Wayne Friedman - Tuesday, July 21, 2020
COVID-19-related economic woes have accelerated TV consumers looking to cut home entertainme ...
- Nielsen Overhauls Digital Methodology, Cites Privacy Concerns
Television News Daily, Wayne Friedman - Tuesday, July 21, 2020
The company says the changes will include establishing "media panel truth set ...
- Google Promises To Exclude Fitbit Data From Ads
TV Watch, Wayne Friedman - Wednesday, July 22, 2020
But that would go against history. Google is all about the d ...
- Traditional TV Ad Revs To Sink 20% In 5 Years, AVOD Is Climbing
Television News Daily, Wayne Friedman - Monday, July 20, 2020
This year's projection is total TV revenue will decline to $61 billi ...
- Theatrical Movies Postponed, Delayed Openings May Result In Streaming
Television News Daily, Wayne Friedman - Monday, July 20, 2020
Theatrical movies releases continue to have a tougher time in securing near-te ...
- '30 Rock: One Time Special' Uncomfortable To Watch
TV Watch, Wayne Friedman - Tuesday, July 21, 2020
What were those non-upfront-related viewers thinking as the cast shilled, incessantly, f ...
- Video Games Deliver Strong June Revenue
MediaDailyNews, Wayne Friedman - Friday, July 17, 2020
June revenues rose 26% to $1.2 billion, according to The NPD Grou ...
- Initial Reviews For NBCU's Peacock Are Mixed
Television News Daily, Wayne Friedman - Friday, July 17, 2020
Apptopia notes out of a possible top score of five, Peacock ratin ...
- Netflix Reports Huge Viewership, But The Metrics Are Iffy
TV Watch, Wayne Friedman - Monday, July 20, 2020
The streamer claims "Extraction" got an eye-opening 99 million "accounts" watching. We' ...
- Hulu Starts Self-Service Ad Manager For Small, Mid-Size Businesses
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Small and mid-size businesses will gain direct access to buying ad ti ...
- NBCUniversal Adds 11 New Advertising Formats For Marketers
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Under NBCU's Content and Commercial Innovations effort, these formats are intended ...
- Netflix: Big Q2 Subscriber Gains, But Lower Growth Forecast For Q3
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Netflix grew Q2 revenue by 25% to $6.15 billion with sharply high ...
- Poll: Expect Big Upfront Changes, OTT Bundling In Future
TV Watch, Wayne Friedman - Friday, July 17, 2020
Shifting budgets, flexibility and buying more near-term scatter are major concerns f ...
