- CTV To See Sharp Q3 Gains Versus Other Digital Platforms For Video
Television News Daily, Wayne Friedman - Tuesday, December 24, 2019
Although the U.S. TV/video ad market overall is expected to see ...
- A la Carte Cable TV May Spell Disaster For Networks, Customers Alike
TV Watch, Wayne Friedman - Thursday, December 26, 2019
Imagine, every month, if all U.S.customers were offered an option to pi ...
- Nielsen CFO/COO Resigns, Planned Split of Businesses Continues
Television News Daily, Wayne Friedman - Monday, December 23, 2019
Following news of its plan to split into two businesses, Nielsen announc ...
- Sports TV Viewers Remain Major Customers Of Pay TV Industry
Television News Daily, Wayne Friedman - Monday, December 23, 2019
Regular or semi-regular sports TV viewers remain major customers of traditional p ...
- Will Legacy TV Streamers Share More Data With Marketers, Producers?
TV Watch, Wayne Friedman - Tuesday, December 24, 2019
Advertisers and creatives may be demanding more data from streamers -- especial ...
- Impeachment Programming Sees Rises In Daytime Viewing, Ads Decline
Television News Daily, Wayne Friedman - Friday, December 20, 2019
Impeachment programming pulled in a collective Nielsen-measured 12.5 million viewers for t ...
- ViacomCBS To Take Equity Stake In Miramax, Building On Its Film Library
Television News Daily, Wayne Friedman - Friday, December 20, 2019
Looking to build on its new corporate merger with CBS, the n ...
- Football Tops Live TV Programming In 2019
TV Watch, Wayne Friedman - Monday, December 23, 2019
Live programming continues to be a main attraction for traditional linear ...
- Nielsen Gen-Z Study On Sports TV, Video Usage Finds The More Action, The Better
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Globally, young sports TV-video watchers favor big action sports, and may cau ...
- NFL At 15 Weeks -- Viewership Climbs 6%, Ad Revenues Grow
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Season-to-date TV ratings have inched up 6% (from 5% the week before ...
- TiVo Strikes $3 Billion Merger All-Stock Deal With Xperi
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Tivo is merging with Xperi Corp., a company focused on audio, imagi ...
- Netflix Unmoved By Any Disney+ Success
TV Watch, Wayne Friedman - Friday, December 20, 2019
Disney+ is now at nearly 36% of Netflix's current 67 million U. ...
- Nielsen Sells Music Unit To Valence Media, Owner Of Billboard-The Hollywood Reporter
MediaDailyNews, Wayne Friedman - Wednesday, December 18, 2019
Nielsen is selling its music data unit Nielsen Music to Valence Medi ...
- Dish Media Gives Marketers Extended Reach With Addressable TV
Television News Daily, Wayne Friedman - Wednesday, December 18, 2019
Dish Media Sales has started a new "reach" product that can exte ...
- Making Sense Of Media-Branded Political Polls
TV Watch, Wayne Friedman - Thursday, December 19, 2019
What does common wisdom mean when viewers tune into TV news networ ...
- Roku Stock Gets Dinged On News Of Amazon Dropping Dataxu, CFO Departing
Television News Daily, Wayne Friedman - Tuesday, December 17, 2019
On Monday, Roku released news that CFO Steve Louden was departing. Amaz ...
- Fox Promotes Ad Executives, Expands Sports Advertising Sales
Television News Daily, Wayne Friedman - Tuesday, December 17, 2019
Fox has promoted Michael Falco to executive vice president, revenue management a ...
- A Kiss Is Just A Kiss - Even In A TV Wedding Ad
TV Watch, Wayne Friedman - Wednesday, December 18, 2019
Hallmark Channel's ad flip-flop is hard to fathom. It sells LGBTQ greeti ...
- Hallmark Channel Reinstates Same-Sex Wedding Commercials
Television News Daily, Wayne Friedman - Monday, December 16, 2019
Hallmark Channel pulled the TV advertising from Zola, a wedding service compan ...
- Netflix Posts Strong Gains In Asia-Pacific And Europe
Television News Daily, Wayne Friedman - Monday, December 16, 2019
In September, Netflix posted its biggest percentage increase in Asia-Pacific subscribers ...
- AVOD Solves Declining Ad Pricing Of Linear Big-Budget Scripted TV
TV Watch, Wayne Friedman - Tuesday, December 17, 2019
Some analysts believe the ad-supported streaming model could boost high-production/scripted TV programm ...
- Core Local TV Advertising Could Sink Over 3% In 2020
Television News Daily, Wayne Friedman - Friday, December 13, 2019
Core advertising revenues, which excludes political advertising, have seen "demand under pressu ...
- Sinclair Says Goodbye Boris, Hello Advertising
TV Watch, Wayne Friedman - Monday, December 16, 2019
It took the big TV station group two years to realize t ...
- Disney+ Sees Major Download Activity, Helping Other Streaming Services
Television News Daily, Wayne Friedman - Thursday, December 12, 2019
Disney+ has been downloaded more than other streaming competitors since its launc ...
- Reports: NBCU CEO Burke Expected To Step Down
Television News Daily, Wayne Friedman - Friday, December 13, 2019
Stephen Burke, the longtime CEO of NBCUniversal, is expected to step do ...
- Some Traditional Media Companies Score With Niche Streaming Channels
TV Watch, Wayne Friedman - Thursday, December 12, 2019
Discovery and AMC Networks have found favor with a select population ...
- Digital Sports Video Viewing Growing On Mobile, Low Completion Rates
Television News Daily, Wayne Friedman - Wednesday, December 11, 2019
A Brightcove analysis shows that mobile devices for sports are used primari ...
- Dish, FreeWheel Strike Deal To Optimize Addressable TV Advertising With Traditional Media Buys
Television News Daily, Wayne Friedman - Thursday, December 12, 2019
Dish Network and FreeWheel, Comcast's ad server business, have struck a de ...
- Is Channel Surfing Coming To Video Streamers?
TV Watch, Wayne Friedman - Thursday, December 12, 2019
Analysts are keeping a sharp eye on future TV behavior, manifesting itse ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
The IAB report cites 37% growth in ad spending on OTT platfor ...
