- NASCAR Returns To TV, Grabs 6.3 Million Viewers On Fox
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Fox says the "Heroes" race was the most-watched non-Daytona 500 race ...
- Longtime Disney Exec Kevin Mayer Exits, Named CEO Of TikTok
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Mayer, who will also be COO of ByteDance, the Chinese company th ...
- Live TV Sports Is Back, NASCAR Races To Higher Viewing
TV Watch, Wayne Friedman - Tuesday, May 19, 2020
More standard live TV sports flickered on screens this past weekend: socce ...
- Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
Television News Daily, Wayne Friedman - Friday, May 15, 2020
Political ad spend for the 2020 political season so far is ...
- TV Station Groups See Massive Early Q2 Ad Declines Of 35% To 40%
Television News Daily, Wayne Friedman - Friday, May 15, 2020
Major TV station groups are witnessing sharp ad declines of around 3 ...
- TV Networks Up On-Air Promos During Pandemic, Impressions Higher
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Broadcast and cable U.S. TV networks have aired 32% more promos ...
- At-Home Rules Have Cramped Quibi's Prospects
TV Watch, Wayne Friedman - Monday, May 18, 2020
And there is some promise for the original Quibi concept, considering sl ...
- Trump Presidential Campaign Ramps Up National TV Ad Spend -- On Fox News, HGTV, Broadcast Nets
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The Trump presidential campaign ramped up national TV ad spend the fir ...
- CW To Start New TV Season -- In January
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The CW will fill its Q4 schedule with acquired "fresh original" script ...
- Can HBO Max Justify Its Higher Price?
TV Watch, Wayne Friedman - Friday, May 15, 2020
Despite its library, not all young TV/movie consumers understand HBO's connection ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront seri ...
- Which Networks Benefit From A Drop In Upfront Dollars?
TV Watch, Wayne Friedman - Thursday, May 14, 2020
National TV revenue could drop to around $13 billion from a mo ...
- Streaming, TV Usage Still Strong Vs. 2019, But Slipping
Television News Daily, Wayne Friedman - Tuesday, May 12, 2020
Streaming of TV content is still posting at levels nearly double v ...
- Pandemic Marketing: Sponsored Face Masks On Sports TV
TV Watch, Wayne Friedman - Wednesday, May 13, 2020
NFL teams started selling sports team-branded face masks online, which might sta ...
- Fox Adds 4 Prime-Time Shows, Including 2 Existing Series From Cable Channels
Television News Daily, Wayne Friedman - Monday, May 11, 2020
Fox unveiled its new season with four new fall shows and ...
- ViacomCBS, Scripps Join Advanced Smart TV Group Project OAR
Television News Daily, Wayne Friedman - Monday, May 11, 2020
Project OAR, the consortium promoting addressable advertising standards on smart TVs, h ...
- Broadcast Scatter Pricing Sinks To Near Parity With Some Upfront Deals
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBC was down 13% in April from its Q1 average to $94,0 ...
- NBCU's 'One Industry' Update: Cutting Ad Time/Clutter, No New Programming Yet
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBCU says it continues to work on new programs and new episod ...
- New Trump Campaign Ad: Making America Great Again, Again?
TV Watch, Wayne Friedman - Tuesday, May 12, 2020
"The Greatest Comeback Story is Written" is the theme of a n ...
- Nets Relax Deadline As Advertisers Prepare To Exercise As Much As 25% Of Upfront Cancellation Options
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Hoping to retain national TV media advertising money, TV networks have be ...
- Virtual Pay TV Providers See Little To No Help For Traditional Pay TV
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Virtual pay TV providers for the first time ever have lost subscribe ...
- Sinclair Hid Paid Advertising - And Paid A High Price For The Deception
TV Watch, Wayne Friedman - Monday, May 11, 2020
The big TV station group was fined $48 million by the F ...
- Murdoch: Upfront May Not Be 'Singular' Market, Local Q2 TV Ads Down 50%
Television News Daily, Wayne Friedman - Thursday, May 7, 2020
The upfront ad market may come in a piecemeal fashion for ...
- ViacomCBS Expands With YouTube TV, Q1 Advertising Down 19%
Television News Daily, Wayne Friedman - Thursday, May 7, 2020
Despite an expected sharp decline in ad revenues, ViacomCBS surprisingly added YouTu ...
- Dish's Sling TV Takes Big Q1 Subscriber Hit Due To COVID-19
Television News Daily, Wayne Friedman - Thursday, May 7, 2020
Sling TV lost 281,000 subscribers due to sporting event delays/cancellations and increas ...
- Roku Q1 Revenue Up 55%, 'Higher Than Normal' Ad Cancellations in March
Television News Daily, Wayne Friedman - Thursday, May 7, 2020
"We anticipate that our ad business will deliver substantial revenue growth ...
- CBS Renews Many Shows, But When Will They Air?
TV Watch, Wayne Friedman - Friday, May 8, 2020
TV and media executives are mulling a bifurcated start to the ...
- Discovery: Q1 Advertising Flat, Q3 Options, Cancellations 'Too Early' To Call
Television News Daily, Wayne Friedman - Wednesday, May 6, 2020
Discovery's Q1 saw U.S. advertising flat at $1.03 billion, with U.S. distributi ...
- Disney Advertising Sales To Offer Agency-Specific Virtual Upfronts
Television News Daily, Wayne Friedman - Wednesday, May 6, 2020
Disney Advertising Sales will present a "Virtual Roadshow" -- smaller presentations f ...
- CTV Share Of Digital Ad Video Impressions Holds Steady, Mobile/Tablet Video Share Grows
Television News Daily, Wayne Friedman - Wednesday, May 13, 2020
Connected TV now has a leading 37% share of digital video ...