MAYA ABULASHVILI

Articles by M All articles by M

• Book Review: Shareology - How Sharing Is Powering The Human Economy  in MediaDailyNews on 09/22/2015
  

  It's easier than ever for individuals to get goods and services from each other and not just from brands, which has birthed a more collaborative way of doing business. That forces brands to re-examine their approach to customer relationships.

• Review: 'YouthNation': Building Remarkable Brands In A Youth-Driven Culture in MediaDailyNews on 08/30/2015
  

  Matt Britton argues that the counterculture of the Sixties has become the culture today. We are now living in a "hyper-socialized, experience-obsessed marketplace" that is no longer an age group or demographic. It is a culture available to everyone.

• Book Review: 'Television Is The New Television' in TV Watch on 07/29/2015
  

  Michael Wolff safely assumes that people won't likely stop watching TV (as business model), even if they stop watching the TV (as distribution channel).

• Match.com Android App in Appy on 04/29/2015
  

• The Tonight Show: Jimmy Fallon App in Appy on 04/22/2015
  

• The Sunnycomb App in Appy on 04/15/2015
  

• The Experian Credit Tracker App in Appy on 04/08/2015
  

• The Preggers App in Appy on 04/01/2015
  

• Salesforce Analytics App - Revolutionizing Business Analytics in Appy on 03/24/2015
  

• TED App - Idea Spreading Went Mobile in Appy on 03/18/2015
  

Comments by M All comments by M

• Review: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Maya Abulashvili (MediaDailyNews on 10/30/2014)
  

  The book illustrates number of examples (Instagram, Dropbox, Twitter, Airbnb, Uber, Pinterest etc.) 'Growth Hacking' is an amalgamous term, which makes it hard to categorize or say definitively whether it is A thing. I'd say it's rather a mindset.

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