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It's easier than ever for individuals to get goods and services from each other and not just from brands, which has birthed a more collaborative way of doing business. That forces brands to re-examine their approach to customer relationships.
Matt Britton argues that the counterculture of the Sixties has become the culture today. We are now living in a "hyper-socialized, experience-obsessed marketplace" that is no longer an age group or demographic. It is a culture available to everyone.
Michael Wolff safely assumes that people won't likely stop watching TV (as business model), even if they stop watching the TV (as distribution channel).
The book illustrates number of examples (Instagram, Dropbox, Twitter, Airbnb, Uber, Pinterest etc.) 'Growth Hacking' is an amalgamous term, which makes it hard to categorize or say definitively whether it is A thing. I'd say it's rather a mindset.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.