
Ronald Kurtz
Member since April 2014Contact Ronald- President American Affluence Research Center
- www.affluenceresearch.org
- LinkedIn: http://www.linkedin.com/profile/view?id=7994639&goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=spm_pic
- 2426 Loxford Lane
- Alpharetta Georgia
- 30009 USA
Ron Kurtz is the founder and President of The American Affluence Research Center, which specializes in mailing lists of the truly affluent. Established in 2001 and with an exclusive focus on the affluent market, the American Affluence Research Center has become a recognized authority and a credible source of reliable insight and marketing information about the values, lifestyles, attitudes, and purchasing behavior of America's most wealthy consumers. Ron has held the positions of president and chief marketing officer of companies in the cruise and resort industries. He earned an MBA from The Harvard Graduate School of Business and a BBA from The University of Texas. A frequent writer for trade publications and speaker at industry functions, he is the author of the book Market Research: Strategy and Techniques, published by the American Management Association.
Articles by Ronald All articles by Ronald
- Mail Surveys Are Good Source Of Essential Research in
Engage:Affluent on
03/16/2015
In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing media. There is no question that big data can be very useful, but big data can only provide a portion of the research that marketers of high end products need in order to understand and effectively market to the affluent and luxury consumers.
- Research Data Needed To Understand Target Market in
Engage:Affluent on
02/11/2015
Marketers are inundated with data of all sorts from many different sources. It is vital to have a clear vision of what data is really needed to design an effective marketing strategy and plan. And then one must be careful to find an accurate and reliable source of the data that is considered essential.
Comments by Ronald All comments by Ronald
- "But That's Not How We Do Things Here"-The 8 Words That Kill Growth (And How to Move Beyond Them)
by
Pearl Servat
(Brand Insider on
07/15/2025)
This is great advice. As I moved through my career as a C level exec and consultant, a constant element of my philosphy was the importance of challenging conventional wisdom and existing routines, especailly when a creative solution to a situation was needed.The book FAST START TO CAREER SUCCESS has 36 other concise tips for being a successful executive. It is available on Amazon
- New Vs. Old: How Mamdani Won
by
Barbara Lippert
(Mad Blog on
07/10/2025)
Thanks Barbara. I am an independent/Democrat who would like to see the party move to the center, where polls show the majority of voters are situated.
- New Vs. Old: How Mamdani Won
by
Barbara Lippert
(Mad Blog on
07/10/2025)
I think Mamdani's victory is being over analyzed. He defeated a weak opponent (Cuomo) using the Trump playbook (promise fast solutions for a collection of grievances) adapted to New York. Whether those solutions are realistic and achievable is adoubtful, just as Trump has been unable to deliver his promises.
- Musk Touts 'America' Party, Tesla Stock Suffers
by
Tanya Gazdik
(Marketing Daily - Top of the News on
07/07/2025)
Not surprised by the response Musk recieved. Congress (and career politicians of both parties) have the lowest approval ratings of most occupations. Polls for some time have shown the majority of voters are situated in the middle of the political spectrum (center right to center left). Will be interesting to see if Musk can create a party/message/agenda that will appeal to those in the middle or if he wants to simply attract a niche of voters with special interests. who will act as spoilers.
- The Presidential Post-A-Palooza Problem
by
Gord Hotchkiss
(Media Insider on
06/24/2025)
Despite opposing many of Trump's actions and policies, the mainstream media helps him by giving exposure to the "fake news", exaggerations, and misinformation that is a major and constant part of everything he (and his syncophants) say.He craves any type of media exposure so he can accuse his political adversaries of all the crude and rude attributes that many people believe he possesses.
- The Gilded Chill: Luxury Shoppers Hit Pause
by
Sarah Mahoney
(Retail Insider on
06/18/2025)
Sounds like the survey sample included many aspirational luxury consumers. A $200K income household, especially for a family in a major city, can rarely afford true luxury products.
- Juneteenth 2025: How Brands Have Been Impacted By Anti-DEI Pushback
by
Brennan Nevada Johnson
(MAD on
06/11/2025)
Trump's total DEI opposition is shameful. This together with his characterization of immigrants as violent black and brown criminals and other actions seem to be elements of a campaign to appeal to racists such as White Nationalists, replacement theorists, Proud Boys, and others who blame their grievances on people who are different from themselves.
- Walton Heiress' Anti-Trump Ad Sparks Boycott Threats Against Walmart
by
Sarah Mahoney
(Marketing Daily on
06/11/2025)
Trumpers seem to support free sppech and freedom to protest only when it is convenient for them. It is ironic that many of them do not see that Trump is betraying some of his supporters with actions he is taking. Instead of reducing the cost of living, as he promised, his tariffs and deportation of immigrants working n agriculture and other service industries, will increase costs, especially for low and middle income people. Instead of focusing on the violent criminals among undocumented immigrants (e.g.the Russian and Chinese gangs), he is deporting members of families that have often been law abiding residents for many years. And Trump's attack on DEI will reduce opportunities for people of color.
- Walmart V. Trump: New Twist In The Tariff Smackdown
by
Sarah Mahoney
(Marketing Daily - Top of the News on
05/19/2025)
Trump is a clever con man who has managed to convince a largely uninformed electorate that he knows what he is doing and is working on behalf of the working class. He has probably found the limit of his persuasiveness with the mess he is creating with his poorly executed tariff plan. His tariffs are likely a subterfuge for generating revenue to support renewal of his 2017 tax deductions for the wealthy and create a subsitute or supplement to the income tax with the equivalent of a national sales or value added tax that the GOP conservatives have been pushing for many years. Despite Trump's efforts to intimidate them, profit oriented corporations will have to pass much of the cost of tariffs to their consumers.
- Education Secretary Thinks AI Is A Steak Sauce -- Heinz Takes It To The Bank
by
Sarah Mahoney
(Marketing Daily on
04/14/2025)
Another example of Trump's foolish cabinet picks.

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