Ron Kurtz is the founder and President of The American Affluence Research Center, which specializes in mailing lists of the truly affluent.
Established in 2001 and with an exclusive focus on the affluent market, the American Affluence Research Center has become a recognized authority and a credible source of reliable insight and marketing information about the values, lifestyles, attitudes, and purchasing behavior of America's most wealthy consumers.
Ron has held the positions of president and chief marketing officer of companies in the cruise and resort industries. He earned an MBA from The Harvard Graduate School of Business and a BBA from The University of Texas.
A frequent writer for trade publications and speaker at industry functions, he is the author of the book Market Research: Strategy and Techniques, published by the American Management Association.
- Mail Surveys Are Good Source Of Essential Research in
Engage:Affluent on
03/16/2015
In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing media. There is no question that big data can be very useful, but big data can only
provide a portion of the research that marketers of high end products need in order to understand and effectively market to the affluent and luxury consumers.
- Research Data Needed To Understand Target Market in
Engage:Affluent on
02/11/2015
Marketers are inundated with data of all sorts from many different sources. It is vital to have a clear vision of what data is really needed to design an effective marketing strategy and plan. And
then one must be careful to find an accurate and reliable source of the data that is considered essential.