At our TV & Video Insider Summit in Deer Valley, leaders from PepsiCo, Church's Chicken, Electronic Arts, Kenvue, Assembly discussed data alignment, streaming, cultural moments, differentiation in AI, and navigating consumer spending amid the upcoming midterm elections.

Rick shared why OOH must be part of upfront planning, emphasizing advocacy, contextual placement, evolving formats, and the medium's growing role in connecting brands with people, culture, and commerce.

Kellie Pean and Alyssa Convertini, co-founders of Brand New: A Collective, write "Within the next five years, women 50+ will control over $15 trillion in spending. Yet only 3-4% of advertising dollars target them."

Ask Luis Freitas anything! The Senior Director, Digital Route to Consumer from Moet Hennessy LVMH will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Get a look at some of 2025's most compelling insights from smarter platform planning to authentic partnerships, customer-driven storytelling, and trust-first creator strategies shared by our Brand Insiders.

Ask Luis Freitas anything! The Senior Director, Digital Route to Consumer from Moet Hennessy LVMH will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Tyler Goldberg, Director of Political Strategy from Assembly Global, writes "Marketers treated political cycles as necessary annoyance. As cycles have gotten longer and more expensive - simply wishing the problem away is no longer sustainable. "

At our Email Insider Summit in Deer Valley, leaders from NY&C, Sonos, Wendy's, Bose, California Closets on CRM-driven ROI, onboarding as a first impression, testing, measurement, and uncovering incremental lift.

At our QSR Brand Insider Summit in Santa Barbara, leaders from McDonald's, Daily Queen, Smoothie King, KFC, and CAVA shared ways for tapping into fan insights, brand purpose, balancing bold creativity, and driving personalized engagement.

Christa Pitts and Chanda Bell of The Lumistella Company discuss how authenticity drives their expansion of the Santaverse, from new platforms and global markets to storytelling innovations that keeps families connected to the brand.