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Tabitha Hernandez shares her take on balancing performance and brand, the role of AI as a tool, and her preference on social channels to use.

Sonata Insights' Founder and Chief Analyst writes "Brands can no longer afford to treat AI search as tomorrow's problem. Here are four things to do now, each grounded in lessons from previous tech cycles."

Patricia Alon, Senior Manager, Digital Acceleration also shares insights on navigating new social platforms and how her team decides what content belongs in paid versus organic channels.

Lanessa Aurand, PLANTERS Brand Manager, Hormel, shares her take on generating social buzz, the debate of using celebrities or influencers, and her favorite cashew flavor to snack on.

Fractional CMO & Refront's Founder writes "Growth is not born from repetition. It's born from curiosity, discomfort, and the discipline to keep learning even when it's inconvenient."

Kristina Fields also shared her take on managing the company's nostalgic brand portfolio, the power of the "nag factor," and its impact on driving sales.

Barbara Puszkiewicz-Cimino shares her take on subscribers, emojis in subject lines, and testing.

Medtronic's Senior Paid Media Specialist writes "The movie Margin Call might offer some of the best advice for marketers, as AI becomes a permanent part of our industry."

Steven Vigilante, Director, Media + Partnerships also shares how they select influencers, approach personalized marketing and leverage unexpected brand collabs to stay ahead. Can you guess his favorite flavor?