Maria Trujillo discussed why CaseOh was the right fit for Cicis, how the brand evaluates creator partnerships, and insights that informed the launch of its first loyalty program last year.

NP Digital's Director of CRO writes, "Understanding how digital discovery is evolving has always mattered in marketing. But in 2026, the challenge marketers face isn't the disappearance of search; it's the redistribution of attention."

Jon Asher shares his perspective on using loyalty to shift behaviors, how customers increasingly experience Nekter Juice Bar beyond the store, and why flawless execution is now demanded by customers.

Ask Rene Federico anything! The Head of Marketing - US from Primark will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Luis Spencer Freitas shares how the luxury maisons balance centuries of heritage with modern digital innovation. Tune in to find out why emotional storytelling, not just retention metrics, is key to building lasting consumer connections.

Exverus by Brainlabs's Media Supervisor writes, "I'm watching hesitantly for signs of accelerated enshittification. We have contributed to this process and must decide now to examine our own practices and stop subsidizing the internet's demise."

Charlotte Cordova shares her take on the GEO or SEO debate, whether she prefers brand or performance, and reaching audiences efficiently.

Marella Mata shared the secret to high-end retention: making customers feel recognized, not targeted. Tune in to hear about advice on improving customer lifetime value and building a community through authenticity.

Commit Agency's President writes, "Marketing resources are limited and expensive. With these obstacles, you may be asking yourself what you need to do to cut through the noise."

Kelly O'Rourke shares her take on the AI or Human Instinct debate, engaging the local community, and driving credibility through influencers.