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Augustine Fou

Member since July 2008Contact Augustine

Augustine Fou is an industry-recognized thought leader with over 20 years of management consulting and internet/digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He has both client side (American Express) and agency side experience (McCann, Omnicom) and is an entrepreneur/small business owner. Dr. Fou is Founder and Chief Digital Strategist at Marketing Science Consulting Group, Inc. Dr. Fou is also an Adjunct Professor at NYU and Rutgers University, where he teaches courses on digital strategy and social media marketing to executive MBA students. He started his career with McKinsey & Company and earned his PhD in Materials Science from MIT at age 23.

Articles by Augustine All articles by Augustine

  • The Importance Of Context In Reporting Ad Fraud in Real-Time Daily on 04/17/2017

    Why is there rampant misunderstanding of ad fraud, even among participants in the digital ad-tech ecosystem? I think it's due to wildly differing numbers, conflicting reports, and lack of context in what people read about ad fraud.

  • Low-Tech Or No-Tech Ways to Fight Ad Fraud in Real-Time Daily on 04/12/2017

    Advertisers might think they need advanced technology solutions to detect and fight ad fraud. And yes, there are certain circumstances when attacks are so pernicious that advanced technology is needed. However, there are low-tech and no-tech tactics that advertisers can use to uncover and stop ad fraud that is still very widespread.

  • How Ad Fraud Messes Up Measurement in MediaDailyNews on 09/28/2016

    We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a waste of money. But what is less understood is how ad fraud can wreak havoc on analytics and measurement -- to the point that what you see in analytics is not what it seems.

  • How Ad Fraud, Ad Blocking And Viewability Are Interrelated in MediaDailyNews on 04/29/2016

    Higher average viewability could be a good thing. But if it is measured in isolation of measuring for fraud and bots, then it could also be misleading.

  • How Bots Take a Bite Out of Bottom Lines in Real-Time Daily on 05/07/2015

    By now, everyone is aware of the bot problem, also known as NHT (non-human traffic). Most also understand that bots can go to webpages to cause ad impressions to load and then click on the ads too. But probably fewer people are aware of the true extent to which bots are impacting the bottom lines of all the players involved in the digital advertising supply chain.

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