Robert Williams
Member since November 2018Contact Robert- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Super Bowl Advertisers, Surprise: Women Are Calling The Plays Now in
Research Intelligencer on
02/05/2026
Roughly six in ten U.S. women say they are at least somewhat likely to watch this year's game, marking a notable jump from last season.
- Super Bowl Moves Wallets As Efficiently As It Moves Ratings in
Research Intelligencer on
02/04/2026
Food and drink, parking and lodging see nearly double the lift of other categories on NFL game days.
- YouTube TV Wins When Something Is Happening Now, Morning Consult Finds in
Research Intelligencer on
02/03/2026
The Google-owned distributor of cable and broadcast channels shows strong mental advantage in live sports, morning news and the familiar 'TV is on in the background' use case.
- AI Wants To Fix Media Measurement, Advertisers Cautiously Optimistic in
Research Intelligencer on
02/02/2026
AI-driven improvements could unlock up to $26 billion in incremental media investment and another $6 billion in productivity gains, according to IAB estimates.
- Ad Spend Is Back, AI Is In Charge And No One's Quite Sure Who's Driving in
Research Intelligencer on
01/30/2026
IAB's 2026 Outlook predicts faster growth, bigger bets on AI and a collective industry shrug toward "agentic" everything.
- CTV Is Ready to Grow Up, But Marketers Still Want Receipts in
Research Intelligencer on
01/29/2026
More than a third of marketers say they can't prove incremental return on ad spend.
- Sports, Streaming Scale, Cyclical Events Reshape Media Outlook In 2026, UBS Says in
Research Intelligencer on
01/28/2026
Networks and platforms anchored by live sports are benefiting from stable viewership and pricing power, while general entertainment channels continue to face sharper audience and revenue erosion.
- AI Just Stole The Purchase Funnel And Isn't Giving It Back in
Research Intelligencer on
01/27/2026
Discovery, consideration and even purchase are increasingly happening inside AI interfaces, often without a click, a visit or a polite thank you to the brand that supplied the data.
- Americans Are Moving Less, But Targeting Is Getting Easier in
Research Intelligencer on
01/26/2026
Americans usually stay close to home in ways that are meaningful for media buyers and advertisers.
- Retail Media Enters New Phase As In-Store, CTV, AI Drive 2026 Growth in
Research Intelligencer on
01/23/2026
Roughly 40 percent of media buyers now view retail media as a full-funnel solution, according to survey data.
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!