Robert Williams
Member since November 2018Contact Robert- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- AI Moderators Show Promise In Market Research, But Fall Short Of Human Insight in
Research Intelligencer on
12/19/2025
Blind evaluations by expert moderators consistently rated AI-moderated interviews poorly on core qualitative skills, including rapport-building, improvisation and the ability to ask insightful
follow-up questions.
- AI Pushes Trust And Ease To Forefront Of B2B Purchase Decisions in
Research Intelligencer on
12/18/2025
The way trust is built is evolving, with buyers placing greater weight on brand reputation, peer recommendations and visible expertise
- AI Chatbots Join Social Media In Teens' Digital Lives: Pew in
Research Intelligencer on
12/17/2025
Nearly two-thirds of teens ages 13 to 17 say they use an AI chatbot, with more than a quarter reporting daily use.
- Context, Not Category, Drives More Than Half Of Brand Choice in
Research Intelligencer on
12/16/2025
Context includes the situation, mindset and occasion in which consumers encounter brands.
- Most Australians Approve Of Banning Social Media For Children Under 16 in
Research Intelligencer on
12/15/2025
Among supporters of the ban, common concerns included the vulnerability of young people to manipulation and influence.
- Nielsen Report Shows Explosive Growth In Sports Engagement Ahead Of 2026 in
Research Intelligencer on
12/12/2025
The FIFA World Cup 2026, the Milano Cortina Winter Olympics and a rapidly evolving streaming ecosystem will push brands to stand out.
- Consumer Media Outlays Grow Even While Essential Costs Climb in
Research Intelligencer on
12/11/2025
Entertainment has quietly expanded its share of the consumer wallet for the past three years.
- Brands Face 'Generative Realities' As AI And Human Needs Collide: Dentsu in
Research Intelligencer on
12/10/2025
Consumers are increasingly seeking comfort and escape through fandoms, collectibles and "cuteified" culture as traditional adult milestones recede amid economic pressure.
- CEOs See Attentive Audiences, Resilient Demand And Bigger Role For Advertising In 2026 in
Research Intelligencer on
12/09/2025
Business leaders continue to view premium media environments as places where consumers are paying attention by choice, not accident.
- Young Adults Drift From Traditional News, Find It On Social Media Instead in
Research Intelligencer on
12/08/2025
For political news, most young adults say it reaches them passively, and they tend to be more trusting of the information they see on social media.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!
- Nextdoor May Be Latest Social-Media Threat To Local News
by
(Publishing Insider on
02/03/2021)
That's funny.
- Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact
by
(Publishing Insider on
01/21/2021)
Ed, thanks for those insights!