Robert Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Selling Hope In 2025: What The 'New American Dream' Means For Marketers in
Research Intelligencer on
07/30/2025
Leaning into brand heritage can lift ad attention by 5% and creative effectiveness by 6%, Ipsos says.
- Marketers Plan To Embrace CTV as Holiday Campaigns Heat Up in
Research Intelligencer on
07/29/2025
Connected television this year is expected to be the second-most used advertising channel for holiday campaigns, up from third place last year.
- Digital Safety Stress Hits 'Sandwich Generation' Hard, Cox Survey Finds in
Research Intelligencer on
07/28/2025
Many adults say protecting both teens and aging parents online adds to daily pressure.
- Consumers Want AI To Assist, Not Replace, Human Connection In High-Stakes Purchases in
Research Intelligencer on
07/25/2025
About three quarters of consumers prefer AI tools when they resolve issues faster than humans.
- Marketing Mix Modeling Emerges As Cornerstone In Complex Measurement Era in
Research Intelligencer on
07/24/2025
Most advertisers use MMM in combination with other methods like attribution modeling and experiments.
- Incrementality Is 'Gold Standard' For Ad Measurement: Meta White Paper in
Research Intelligencer on
07/23/2025
Meta recommends using a "ladder of incrementality" to evaluate which techniques are most reliable in measuring causality.
- Google's AI Overviews Reduce Clicks, Fueling Publisher Concerns: Pew Research in
Research Intelligencer on
07/22/2025
Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.
- TikTok Changes The Game For Sports Fandom, Brands Take Note in
Research Intelligencer on
07/21/2025
The social-video app isn't just fueling fandom. It's creating it, transforming passive viewers into active participants.
- U.S. Online Spending Hits Record $24.1 Billion During Prime Day, Adobe Reports in
Research Intelligencer on
07/13/2025
Amazon's annual shopping event has now eclipsed two Black Fridays in terms of online revenue.
- Gen Z Remakes Creator Economy, Brand Partnerships With Monetization Tools in
Research Intelligencer on
07/18/2025
Brands that treat creators as strategic partners, not just media channels, are poised to reap the rewards.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!
- Nextdoor May Be Latest Social-Media Threat To Local News
by
(Publishing Insider on
02/03/2021)
That's funny.
- Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact
by
(Publishing Insider on
01/21/2021)
Ed, thanks for those insights!
- Most Covered Terms Of 2020: 'COVID-19,' 'Digital,' 'Personalization,' 'Meaningful'
by
Joe Mandese
(MediaDailyNews on
12/31/2020)
Interesting!