Robert Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
Articles by Robert All articles by Robert
- Americans Value Press Freedom While Fearing Misinformation in
Research Intelligencer on
04/24/2024
While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the spread of misinformation.
- TikTok's Ad Metrics Improved In Q1 As Marketers Sought Youth Audience in
Research Intelligencer on
04/23/2024
The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.
- Media Spend By New National TV Advertisers Grew 2.3% In 2023 in
Research Intelligencer on
04/22/2024
The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
- Pandemic Had Lasting Effect On Digital Grocery Sales in
Research Intelligencer on
04/19/2024
The grocery, baby and pet category last year totaled $266 billion in online sales to remain at the top.
- Customer Identification Helps To Drive Repeat Purchases in
Research Intelligencer on
04/18/2024
Identification not only helps retailers, but also brands that are seeking to reach audiences on retail-media networks.
- Contextual Influences Significantly Drive Brand Choice in
Research Intelligencer on
04/17/2024
Brands can boost sales growth by working to reshape people's expectations amid the conditions - or context - in which people make choices.
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue in
Research Intelligencer on
04/16/2024
Larger companies have been better equipped to harness their advantages in first-party data and technology.
- Free, Ad-Supported Streaming Disperses Television Viewership in
Research Intelligencer on
04/15/2024
Amid this crowded landscape, metadata about the programming have become more significant.
- March Madness Showcases Growth In Women's Sports Viewership in
Research Intelligencer on
04/12/2024
Viewership for the women's final between Iowa and South Carolina was 21% higher than the men's championship game between University of Connecticut and Purdue University.
- More Marketers Say They'll Boost Upfront Spending This Year in
Research Intelligencer on
04/11/2024
Streaming has cemented its place in the marketplace, with 30% of respondents saying 20% or more of upfront budgets would go to digital video platforms.
Comments by Robert All comments by Robert
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!
- Nextdoor May Be Latest Social-Media Threat To Local News
by
(Publishing Insider on
02/03/2021)
That's funny.
- Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact
by
(Publishing Insider on
01/21/2021)
Ed, thanks for those insights!
- Most Covered Terms Of 2020: 'COVID-19,' 'Digital,' 'Personalization,' 'Meaningful'
by
Joe Mandese
(MediaDailyNews on
12/31/2020)
Interesting!
- How Will Publishers Monetize Their Content On Instagram?
by
(Publishing Insider on
11/18/2020)
Craig,Thanks for the comments -- really interesting!Rob
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