Robert Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- 'Streaming Fatigue' Sets In As Americans Cut, Switch, Re-Subscribe in
Research Intelligencer on
10/31/2025
- CTV Risks Losing Ad Budgets Without Widespread Conversion API Adoption: IAB in
Research Intelligencer on
10/30/2025
Server-to-server data flows are now essential for advertisers seeking proof of performance in an era of privacy regulations and signal loss.
- Radio And Podcasts Dominate U.S. Listening Habits, Nielsen Report Finds in
Research Intelligencer on
10/29/2025
- Gaming Rivals Television As Core Entertainment For U.S. Households in
Research Intelligencer on
10/28/2025
Gamers now spend as much time playing video games as they do watching TV, and younger players devote even more time to gaming.
- AI, Flexible Payments Poised To Shape 2025 Holiday Shopping, Survey Finds in
Research Intelligencer on
10/27/2025
Advertisers need to ensure that their products are visible on AI-powered search and shopping platforms.
- Heavy Social Media Use In Early Teens Linked To Lower Cognitive Scores, Study Finds in
Research Intelligencer on
10/24/2025
Higher social media use was linked to lower scores on tests of reading recognition, memory and vocabulary.
- News Leaves Americans Feeling More Angry And Sad Than Hopeful Or Happy: Pew in
Research Intelligencer on
10/23/2025
But nearly half of U.S. adults say the news makes them feel informed, a positive emotion associated with media.
- U.S. Soccer Fandom Surges Ahead Of 2026 FIFA World Cup, Nielsen Finds in
Research Intelligencer on
10/22/2025
The 2026 soccer tournament represents a once-in-a-generation opportunity for marketers in the United States, Mexico and Canada.
- Brands Must Combine Human Empathy With AI To Drive Growth, Ipsos Says in
Research Intelligencer on
10/21/2025
Empathy remains the strongest driver of brand loyalty and spending.
- Linear TV Remains Key Influence In Home Improvement Purchases, TVB Study Says in
Research Intelligencer on
10/20/2025
Television ranked as the leading influence across all stages of the purchase journey and among all demographic groups.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!
- Nextdoor May Be Latest Social-Media Threat To Local News
by
(Publishing Insider on
02/03/2021)
That's funny.
- Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact
by
(Publishing Insider on
01/21/2021)
Ed, thanks for those insights!