Megan Jones emphasized the importance of critical thinking in today's evolving marketing industry. She also discussed how she recharges and being a pop culture fan. Can you guess which reality show she last watched?

At our TV & Video Summit in sunny Scottsdale, AZ, top media planning and buying leaders took the stage to tackle big industry challenges. From Doritos' Crash The Super Bowl campaign to Carat's measurement of brand cultural impact, Assembly Global's advice on brands being authentic, HubSpot's AI video strategy, and Bayer's engaging video on social -insights were flowing.

Learn about Nick Karvounis, Senior Marketing Manager, CRM Innovation & Automations from TurboTax as he lets us know his favorite landscape, preferred channels, and more. Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit attendees and ask about their work and personal preferences.

Megan Tripp shares the secrets to influencer success, explains how brands can effectively utilize social listening, and highlights a book that was successfully adapted into a movie. She also reveals her all-time favorite books.

Clayton McLaughlin, EVP, Business Lead from Dobbino (a BBDO company) writes "This shift from social to interest-driven media represents a big change in user behavior. Today's platform users aren't necessarily seeking likes, comments, or even conversation - they're hunting for content that speaks to their interests."

At our Pharma & Health Summit in sunny Bonita Springs, FL, top pharma and healthcare leaders took the stage to tackle big industry challenges. Check it out!

Learn about Craig Smith, Senior Director - Integrated Marketing from Micron Technology as he lets us know his favorite season, preferred campaign tactics, and more.

Jennifer Peters also lets us take a look behind OLLY's video strategy on their homepage as well as lets us know which shows she is streaming. Hint: both shows are very popular right now.

At our Planning and Buying Summit in sunny Bonita Springs, FL, top media planning and buying leaders took the stage to tackle big industry challenges. From Hasbro's Brandformance collaboration to Giant Spoon's Game of Thrones collaboration, Hooters repurposing content, and Asher Media's AI strategy-insights were flowing.

Medtronic's Senior Paid Media Specialist writes "In a private world where behavior cannot be tracked, we will need to use context to target, listen to our audience, and gain back their trust."